Liran's entrepreneurial journey began with the successful growth and sale of an internet life insurance agency in 2014. He then turned to e-commerce, building and scaling multiple brands on Amazon, generating millions in sales. As the CEO of Incrementum Digital, he leads a team that empowers brands on Amazon. He also advises brands and an e-commerce fintech company. Liran lives on Long Island, New York, with his wife and two kids.
Amazon is testing ads in the "frequently bought together" section on brand product pages to boost Average Order Value (AOV). This strategy, still in the testing phase, has sparked debate. Brands could see higher AOV but may find it counterintuitive to pay for ads on their own pages. Amazon stands to gain new ad revenue, though the impact on user experience is uncertain. Key considerations include ad effectiveness, bidding process, and cost-benefit analysis.
Amazon is testing a smaller, less noticeable Best Seller badge, changing it from a prominent orange to a subdued black. This move appears to minimize the badge's impact, potentially giving other products a fairer chance as buyers often rely on social proof. The change comes ahead of Prime Day, and brands dependent on the badge may find it challenging, while those without it might benefit.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Amazon's Subscribe and Save now includes Fulfillment by Merchant (FBM) products, previously limited to Fulfillment by Amazon (FBA). Brands can switch to FBM when FBA inventory runs out, ensuring uninterrupted service. It also allows year-round eligibility for items with seasonal or special storage needs, like chocolate or refrigerated products. This flexibility helps maintain customer satisfaction and consistent sales.
Amazon tested a new A+ module called Complementary Product Sets for 5 weeks in April. This feature addresses the controversy around "Frequently Bought Together" surfacing Sponsored Products. It gives sellers more control over what's displayed on their PDP, similar to a bundle deal without requiring discounts. Ideal for brands aiming to increase AOV, it could benefit skincare or supplements brands. The test was short-lived, but there's hope for a broader rollout.
Amazon's new partnership with Meta and Snap enables direct checkout from social media to Amazon. This allows brands to track customer journeys from social ads to Amazon purchases and retarget them with precise ads. It's a significant shift in e-commerce, enabling brands to link sales to social media efforts and retarget across Amazon's network.
Amazon is likely to introduce sponsored creator content, akin to TikTok's spark ads. This is part of Amazon's 'Creator Connections' program, currently in beta, which partners brands with creators for content production. The move could enhance the shopping experience by adding authenticity to products and providing a new way for brands to reach audiences. Users are encouraged to experiment with 'Creator Connections' to prepare for this potential shift.
Amazon has launched their Store Insights Dashboard, a significant upgrade in analytics, indicating a shift towards on-platform storefront shopping. The new dashboard allows tracking of average bounce rate, dwell time, and new-to-store visitors. As Amazon's storefront gains popularity among customers, it's crucial to start enhancing your storefront. More tools for content addition and customer connection through the storefront are expected soon.
