Amazon Tests New Ad Placement in "Frequently Bought Together" Section
2 months ago
Amazon is testing ads in the "frequently bought together" section on brand product pages to boost Av...
About
Liran's entrepreneurial journey began with the successful growth and sale of an internet life insurance agency in 2014. He then turned to e-commerce, building and scaling multiple brands on Amazon, generating millions in sales. As the CEO of Incrementum Digital, he leads a team that empowers brands on Amazon. He also advises brands and an e-commerce fintech company. Liran lives on Long Island, New York, with his wife and two kids.
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Amazon Tests Smaller, Subdued Best Seller Badge Ahead of Prime Day
2 months ago
Amazon is testing a smaller, less noticeable Best Seller badge, changing it from a prominent orange ...
Amazon Expands Subscribe and Save to Include Fulfillment by Merchant Products
3 months ago
Amazon's Subscribe and Save now includes Fulfillment by Merchant (FBM) products, previously limited ...
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Amazon Tests Complementary Product Sets to Replace 'Frequently Bought Together'
4 months ago
Amazon tested a new A+ module called Complementary Product Sets for 5 weeks in April. This feature a...
Amazon's New Social Attribution: Seamless Checkout on Facebook and Instagram Now Possible
4 months ago
Amazon's new partnership with Meta and Snap enables direct checkout from social media to Amazon. Thi...
Amazon to Introduce Sponsored Creator Content, Competing with TikTok
5 months ago
Amazon is likely to introduce sponsored creator content, akin to TikTok's spark ads. This is part of...
Amazon's Storefronts Gaining Importance; New Insights Dashboard Launched
6 months ago
Amazon has launched their Store Insights Dashboard, a significant upgrade in analytics, indicating a...