Amazon's Storefronts Gaining Importance; New Insights Dashboard Launched

Summary

Amazon has launched their Store Insights Dashboard, a significant upgrade in analytics, indicating a shift towards on-platform storefront shopping. The new dashboard allows tracking of average bounce rate, dwell time, and new-to-store visitors. As Amazon's storefront gains popularity among customers, it's crucial to start enhancing your storefront. More tools for content addition and customer connection through the storefront are expected soon.