Amazon's Brand Analytics now includes Demographic Insights at the ASIN level, allowing sellers to analyze buyer profiles for individual products rather than just brand-wide data. This update provides detailed breakdowns by income brackets, education levels, gender & age ranges, and marital status.
Opportunities Unlocked
- Creative Personalization: Customize product images, A+ content, and listing copy to match the actual buyers.
- Ad Targeting Enhancements: Integrate demographic insights into Sponsored Display and DSP ad targeting.
- Segmentation Strategy: Develop bundle variations or cross-sell opportunities based on key demographics.
- Product Development: Use customer profiles to guide future product launches.
Use Case Examples
- Adjust pricing strategies by identifying if high-ticket products attract higher-income buyers.
- Optimize creative content for products skewed toward male or female buyers.
- Discover underserved customer segments and test retargeting through DSP or Sponsored Display ads.
This feature marks a significant advancement in enabling more precise, data-driven decisions for Amazon sellers.
