Google Shopping launches AI try-on feature and price alert updates for shoppers

July 25, 2025 at 4:02:46 AM

TL;DR Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit. This feature is available in the U.S. Users can also set price alerts for specific sizes and colors, receiving notifications when items fall within their budget. Additionally, starting this fall, AI will assist in finding outfit and room design inspiration by generating visual options and product listings based on user queries.

Google Shopping launches AI try-on feature and price alert updates for shoppers

Whether searching for a summer maxi skirt, a fall jacket, or back-to-school items, Google's shopping tools can enhance your experience. Google has launched a virtual try-on tool in the U.S., allowing users to upload a full-length photo to see how clothes look on them. This feature is accessible through product listings on Google and Google Images, enabling users to try on various styles and save their favorites.

The upgraded price alerts feature allows U.S. shoppers to track specific items by setting alerts for preferred sizes, colors, and prices. Users will receive notifications when products meet their criteria, eliminating the need for constant checking.

Starting this fall, AI will assist users in finding shoppable outfit and room design inspiration. Using vision match technology, Google will generate visual options and product listings based on user queries, making it easier to explore seasonal trends and decor ideas.

These features aim to streamline the shopping experience across Google platforms.

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