Google is introducing an AI voice-over feature for Performance Max (PMax) video ads that automatically generates voice narration from your existing headlines and descriptions. This AI-generated voice-over will be layered onto your current videos and saved as new assets, but only if the videos do not already have voice narration.
Key Details
- The AI voice-over uses advertiser-provided headlines and descriptions to create realistic voice narration.
- It will be applied automatically to videos without existing voice-overs.
- This feature is opt-out, not opt-in, meaning it will be enabled by default.
- Advertisers have until March 20, 2026, to disable this under video enhancement controls.
- After this date, all ads with video enhancement control enabled will serve voice-enhanced versions.
- Ads already opted out of video enhancement control will remain unaffected.
Advertisers should review their video enhancement settings before the rollout to manage this new feature.
