Google Cloud is introducing AI tools for retailers, including Google Agentspace for building intelligent agents that enhance customer experiences and streamline operations. Vertex AI Search has been improved for better product discovery, while Connected Stores enhances the omnichannel experience. Retailers like Wayfair are leveraging these tools for efficiency. Partnerships with NVIDIA and Everseen focus on optimizing marketing and in-store experiences.
Amazon is allowing retailers to use its advertising tools to run sponsored ads on their websites, simplifying targeted ad campaigns. The Amazon Retail Ad Service enables companies to display relevant ads on their sites, initially available for U.S. retailers for a fee. Amazon's ad revenue reached $14.3 billion, ranking third in digital advertising. The service allows customization of ads and uses AWS for data management, potentially enhancing Amazon's ad technology.
Meta Platforms Inc. will publish eBay listings on Facebook Marketplace to comply with a €798 million EU antitrust order. The test will occur in Germany, France, and the US, allowing users to browse eBay listings while completing transactions on eBay. Despite these changes, Meta disagrees with the EU's ruling and is appealing it. The EU's order mandates compliance within 90 days, following a crackdown on Big Tech by former competition chief Margrethe Vestager.
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Cut+Dry and Instacart have partnered to enhance advertising in foodservice by integrating Instacart's Carrot Ads technology into Cut+Dry's platform. This collaboration provides food manufacturers and distributors better access to buyers and new revenue opportunities. It allows brands to influence purchasing decisions directly and expand their reach in the foodservice market, driving growth and increasing sales.
Gemini models and generative AI are transforming retail by personalizing shopper experiences, automating customer service, enhancing marketing, improving operations, and identifying trends. Retailers like Victoria’s Secret, Best Buy, Estée Lauder, Woolworths, and Wayfair use Gemini to analyze data, automate interactions, generate content, optimize supply chains, and speed up development. These advancements help retailers meet customer needs, streamline operations, and innovate.
Google has introduced new features to help retailers during the holiday shopping season. Merchant Center will show global shopping trends to aid inventory decisions. Merchant Center Next adds AI insights for performance summaries and custom reports. Local inventory ads will sync automatically from websites. Google Ads offers tools for new customer acquisition, profit optimization, and brand exclusions. These updates help retailers stay agile and data-driven.
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads on YouTube, allowing brands to buy clickable ads for same-day delivery. Announced at Cannes Lions Festival, this move follows partnerships with Roku, The Trade Desk, Google, and NBCUniversal. Instacart is piloting the ads with Clorox and Publicis clients. The company also partnered with NYT Cooking to let users shop entire recipes on Instacart.
New Walmart Connect's Display Self Serve (DSS) ads platform is changing how brands connect with shoppers. This self-serve option recently rolled out. DSS is similar to Amazon's Sponsored Display, offering audience targeting on Walmart.com and the app with more control over frequencies, lookbacks, custom audiences, and exclusions. DSS ads feature visual elements and unique placements, enhancing targeting with proprietary data on shopper behavior.
Costco is developing an ad network using its 74.5 million loyalty members' data to offer targeted ads on and off its website. The retailer is testing capabilities and seeking ad-tech vendors, aiming to become a key player in the retail media space. Profits from the ad business will help keep consumer prices low. Costco's ad revenue could significantly grow by leveraging its membership data.
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