Temu has ceased shipping products from China to the U.S. due to new tariffs imposed by President Trump, which ended the de minimis rule and raised tariffs on Chinese goods. Consequently, U.S. shoppers faced high import charges. Temu now only lists products available in U.S. warehouses, marking items from China as out of stock. The company is shifting to a local fulfillment model and actively recruiting U.S. sellers to help local merchants reach more customers.
TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Google Cloud is introducing AI tools for retailers, including Google Agentspace for building intelligent agents that enhance customer experiences and streamline operations. Vertex AI Search has been improved for better product discovery, while Connected Stores enhances the omnichannel experience. Retailers like Wayfair are leveraging these tools for efficiency. Partnerships with NVIDIA and Everseen focus on optimizing marketing and in-store experiences.
Amazon is allowing retailers to use its advertising tools to run sponsored ads on their websites, simplifying targeted ad campaigns. The Amazon Retail Ad Service enables companies to display relevant ads on their sites, initially available for U.S. retailers for a fee. Amazon's ad revenue reached $14.3 billion, ranking third in digital advertising. The service allows customization of ads and uses AWS for data management, potentially enhancing Amazon's ad technology.
Meta Platforms Inc. will publish eBay listings on Facebook Marketplace to comply with a €798 million EU antitrust order. The test will occur in Germany, France, and the US, allowing users to browse eBay listings while completing transactions on eBay. Despite these changes, Meta disagrees with the EU's ruling and is appealing it. The EU's order mandates compliance within 90 days, following a crackdown on Big Tech by former competition chief Margrethe Vestager.
Cut+Dry and Instacart have partnered to enhance advertising in foodservice by integrating Instacart's Carrot Ads technology into Cut+Dry's platform. This collaboration provides food manufacturers and distributors better access to buyers and new revenue opportunities. It allows brands to influence purchasing decisions directly and expand their reach in the foodservice market, driving growth and increasing sales.
Gemini models and generative AI are transforming retail by personalizing shopper experiences, automating customer service, enhancing marketing, improving operations, and identifying trends. Retailers like Victoria’s Secret, Best Buy, Estée Lauder, Woolworths, and Wayfair use Gemini to analyze data, automate interactions, generate content, optimize supply chains, and speed up development. These advancements help retailers meet customer needs, streamline operations, and innovate.
Google has introduced new features to help retailers during the holiday shopping season. Merchant Center will show global shopping trends to aid inventory decisions. Merchant Center Next adds AI insights for performance summaries and custom reports. Local inventory ads will sync automatically from websites. Google Ads offers tools for new customer acquisition, profit optimization, and brand exclusions. These updates help retailers stay agile and data-driven.
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads on YouTube, allowing brands to buy clickable ads for same-day delivery. Announced at Cannes Lions Festival, this move follows partnerships with Roku, The Trade Desk, Google, and NBCUniversal. Instacart is piloting the ads with Clorox and Publicis clients. The company also partnered with NYT Cooking to let users shop entire recipes on Instacart.
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