Microsoft Retail Media Simplifies Ad Campaigns with Fast Track and AI-Powered Tools

To scale your retail media program with Microsoft Retail Media, you can leverage its holistic, easy-to-use platform designed to simplify the retail advertising landscape. The platform focuses on three strategic pillars: generative AI, omnichannel strategy, and leveraging the power of Microsoft. It offers innovative tools and a user-friendly design to make retail media advertising more efficient and effective. Additionally, the platform includes features like Fast Track Campaigns and AI-powered self-service tools to help advertisers and retailers manage and optimize campaigns seamlessly.

Fast Track Campaigns in Microsoft Retail Media are designed to help advertisers quickly get a campaign up and running. This tool allows retailers to create effective campaign templates and distribute them to their list of advertisers. It simplifies the process for resource and time-constrained advertisers to launch their next campaign. Key benefits include:

• Pre-built campaign materials for first-time advertisers.
• Reactivation of inactive ads to strengthen relationships with advertisers.
• Tailored campaigns based on proven best practices.

Since December 2023, Fast Track Campaigns have unlocked over $1.4 million in budgets, with 69% of the activated advertisers being net new and 31% launching additional campaigns.

AI-powered self-service tools in Microsoft Retail Media enhance campaign management by simplifying campaign creation, creative generation, and performance optimization. Key features include:

• Campaign Health Check: Analyzes dimensions like flight date, budget, bid, SKU, and target to diagnose issues and fine-tune campaigns for better results.
• Email Notifications: Keeps advertisers informed in their inbox to make timely adjustments for improved campaign performance.
• Smart Bidding: Automatically adjusts campaign bids based on Return on Ad Spend (ROAS) performance, reducing the time spent on manual bid updates.

These tools help streamline advertising strategy optimization at scale, empowering advertisers to efficiently manage budget spend and campaign performance in real-time.

According to the 2023 McKinsey report, the key factors for retailers to secure and increase advertising spend are:

1. Delivering better performance.
2. Reaching audiences that are otherwise unreachable.
3. Showing transparent reporting.
4. Providing omnichannel buying opportunities.

These factors are crucial for retailers to attract advertisers by offering unique value and maintaining advertising spend through effective and transparent strategies.