Microsoft Ads is now integrated with Microsoft Clarity, enhancing the connection between advertising performance and user behavior insights. This integration allows advertisers to go beyond basic metrics and understand user actions after clicking on ads. Clarity provides tools like session recording, heatmaps, and smart event tracking, enabling advertisers to identify effective strategies and areas needing improvement on landing pages.
The integration offers several benefits, including the ability to:
- Pinpoint friction in the user journey
- Improve landing page performance
- Reduce drop-offs
- Maximize return on ad spend (ROAS)
Key features available through the integration include:
- Viewing session replays and heatmaps by ad campaign
- Filtering Clarity data using Microsoft Ads campaign names
- Tracking essential metrics such as Intent, Sessions, Impressions, Click-Through Rate (CTR), Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), Conversion Rate (CVR), Clicks, Conversions, and Ad Spend.
Clarity's advanced features provide valuable insights for conversion rate optimization (CRO), including:
- Heatmap Comparisons for behavior shifts
- Session Replay Summaries for key insights
- Funnel & Smart Event Comparisons to identify drop-off points
- A/B Test Insights for performance measurement
- Performance Troubleshooting for resolving issues like slow page loads
To get started with the integration, users should log in to their Microsoft Clarity project, navigate to Settings > Integrations, select Microsoft Ads, and follow the connection steps.
