Hotjar Basic includes the following key features:

• Heatmaps: Improve any page of your site by seeing which parts get ignored and which elements drive sales and signups.
• Recordings: Observe real user behavior to uncover opportunities for optimization.
• Surveys: Directly ask users for their feedback to understand why they drop off.
• Feedback: Collect user feedback to spot problems with your customer experience.
• Interviews: Engage with users to hear their thoughts and make changes they care about.

Hotjar helps identify high-impact changes by allowing you to see what real site visitors do and which parts of the page they view. This insight enables you to:

• Uncover opportunities for optimization: Identify areas that need improvement based on user behavior.
• Spot problems with customer experience: Understand what makes people bounce before they complete critical actions like signing up or checking out.
• Prioritize changes that matter: Make informed decisions based on direct feedback from users.

Hotjar offers integrations with several popular tools to enhance your analytics capabilities. These include:

• Google Analytics
• Unbounce
• Zapier

These integrations allow you to connect Hotjar with other platforms and streamline your data analysis processes.

Hotjar Heatmaps can improve website performance by providing visual insights into user interactions. You can:

• See which parts of the page get ignored: Identify elements that are not engaging users.
• Understand which elements drive sales and signups: Focus on areas that contribute to conversions.
• Improve any page with confidence: Make data-driven decisions to enhance user experience and increase engagement.

Hotjar helps in getting buy-in for new ideas by providing compelling evidence through recordings of real users and their direct feedback. This allows you to:

• Craft a compelling case: Use real user data to support your proposals.
• Convince the team: Show tangible proof of user behavior and feedback to gain support for your ideas.

Hotjar Surveys offer a direct way to ask users why they are bouncing or not completing desired actions. The benefits include:

• Boosting signups: As demonstrated by HubSpot Academy, Hotjar Surveys helped increase signups by 10%.
• Understanding user behavior: Gain insights into user motivations and pain points.
• Making informed changes: Use survey data to make adjustments that align with user needs.