Matomo is a powerful web analytics platform that prioritizes data ownership and customer privacy. Unlike Google Analytics, Matomo ensures you have 100% control over your data, which means you know exactly where your data is stored and what is happening to it. This makes Matomo a more ethical choice, as it aligns with privacy laws like GDPR and CCPA.

To start using Matomo on your website, follow these three easy steps:

1. Start a 21-day free Cloud trial - No credit card required.
2. Add tracking code to your website or mobile app.
3. Start improving your website using real-time data, features, and reports.

You can try Matomo for free with just your email.

With Matomo's 100% data ownership, you gain full control over your data. This includes:

• Privacy Protection: Ensuring your user's privacy is maintained.
• Compliance: Keeping your business GDPR and CCPA compliant.
• Transparency: Knowing exactly where your data is stored and how it is used, without any external influence.

Yes, you can import your historical Google Analytics data directly into Matomo using the Google Analytics Importer. This allows you to retain all your valuable historical data while transitioning to a more privacy-focused analytics platform.

Matomo offers a comprehensive range of features to enhance website performance, including:

• Real-time data and reports
• Accurate data without sampling
• Unlimited websites, users, and segments
• Customizable and extendable tools
• User-friendly interface
• Enhanced insights for actionable data

Matomo ensures compliance with privacy laws by providing 100% data ownership and control. This means the data collected is stored and managed according to strict privacy regulations like GDPR and CCPA. Matomo also allows for the secure tracking of personal data in accordance with these laws.

Matomo offers various support options to help users get the most out of the platform, including:

• Guidance from Matomo experts to save time and money.
• Help Centre and Contact Support for troubleshooting.
• Masterclasses and Case Studies for learning and improvement.