Adobe Analytics

Adobe Analytics offers several benefits:

• Faster results: Collect streaming web data for quicker analysis and actionable insights.
• Holistic marketing analytics: Work across emerging digital channels to get real-time insights based on a comprehensive view of your customer.
• Powerful attribution: Use attribution from paid, owned, and earned media to understand each conversion and make informed investment decisions.
• Predictive analytics: Utilize AI and machine learning to uncover hidden opportunities and answers with ease.

Adobe Analytics provides real-time insights that allow you to deliver personalized experiences at scale. By analyzing data from any digital point in the customer journey, you can find the deepest, most actionable views to help your customers effectively.

The Adobe Experience Platform powers Adobe Analytics by enabling the collection of streaming web data. This allows for faster analysis and insights that everyone can immediately act on, enhancing the overall efficiency and effectiveness of your web analytics.

Adobe Analytics integrates with Adobe Target to combine analytics, experimentation, and personalization tools. This integration allows you to use Adobe Analytics data as the single source of truth for A/B tests, personalization strategies, and other targeting efforts, ensuring a cohesive and effective approach.

The Analysis Workspace sandbox is a unique environment within Adobe Analytics that allows users to explore its features. By accessing this sandbox, you can gain hands-on experience and understand how to mix, match, and analyze data from any digital point in the customer journey.

Adobe Analytics supports marketing analytics across emerging digital channels by bringing all data under one roof. This approach provides real-time insights based on a holistic view of your customer, enabling better marketing decisions and improved ROI.

Adobe Analytics has been named a leader in the Gartner Magic Quadrant for Digital Experience Platforms for the 6th year in a row. This recognition is due to its comprehensive analytics capabilities, including in-depth analysis, versatile reporting, and predictive intelligence, which help businesses build better customer experiences.