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Adobe Analytics News

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Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

7 months ago

Adobe Analytics

Adobe released Journey Canvas, a tool for creating detailed pathing and funnel visualizations, currently in Limited Testing. It allows deep analysis of user journeys, showing fallouts and fallthroughs. Users can build analyses using events, dimensions, filters, and date ranges, with real-time data updates. Journey Canvas supports complex, non-linear journeys and integrates with Journey Optimizer, though changes in Canvas don't sync back to Optimizer.

Adobe
Adobe
Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

1 years ago

Adobe Analytics Data Protection

Adobe Analytics and Customer Journey Analytics (CJA) have different licensing models. Adobe Analytics uses server calls, which can cause budget overruns. CJA uses a 'rows' model, giving more control over data and budget. The article details four ways to curate data for CJA, offering varying levels of control and complexity, but all help manage data and costs.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Markifact
Markifact

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