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Adobe Analytics News

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Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

1 years ago

Adobe Analytics

Adobe released Journey Canvas, a tool for creating detailed pathing and funnel visualizations, currently in Limited Testing. It allows deep analysis of user journeys, showing fallouts and fallthroughs. Users can build analyses using events, dimensions, filters, and date ranges, with real-time data updates. Journey Canvas supports complex, non-linear journeys and integrates with Journey Optimizer, though changes in Canvas don't sync back to Optimizer.

Adobe
Adobe
Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

1 years ago

Adobe Analytics Data Protection

Adobe Analytics and Customer Journey Analytics (CJA) have different licensing models. Adobe Analytics uses server calls, which can cause budget overruns. CJA uses a 'rows' model, giving more control over data and budget. The article details four ways to curate data for CJA, offering varying levels of control and complexity, but all help manage data and costs.

Google Ads Audit, Done Automatically

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.

Markifact
Markifact

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