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Adobe Analytics News

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Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

11 months ago

Adobe Analytics

Adobe released Journey Canvas, a tool for creating detailed pathing and funnel visualizations, currently in Limited Testing. It allows deep analysis of user journeys, showing fallouts and fallthroughs. Users can build analyses using events, dimensions, filters, and date ranges, with real-time data updates. Journey Canvas supports complex, non-linear journeys and integrates with Journey Optimizer, though changes in Canvas don't sync back to Optimizer.

Adobe
Adobe
Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

1 years ago

Adobe Analytics Data Protection

Adobe Analytics and Customer Journey Analytics (CJA) have different licensing models. Adobe Analytics uses server calls, which can cause budget overruns. CJA uses a 'rows' model, giving more control over data and budget. The article details four ways to curate data for CJA, offering varying levels of control and complexity, but all help manage data and costs.

Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Markifact
Markifact

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