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Adobe Analytics News

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Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

Adobe Launches Journey Canvas for Advanced User Path and Funnel Visualizations

1 years ago

Adobe Analytics

Adobe released Journey Canvas, a tool for creating detailed pathing and funnel visualizations, currently in Limited Testing. It allows deep analysis of user journeys, showing fallouts and fallthroughs. Users can build analyses using events, dimensions, filters, and date ranges, with real-time data updates. Journey Canvas supports complex, non-linear journeys and integrates with Journey Optimizer, though changes in Canvas don't sync back to Optimizer.

Adobe
Adobe
Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

Life after Server Calls: Comparing Adobe Analytics and CJA Licensing

1 years ago

Adobe Analytics Data Protection

Adobe Analytics and Customer Journey Analytics (CJA) have different licensing models. Adobe Analytics uses server calls, which can cause budget overruns. CJA uses a 'rows' model, giving more control over data and budget. The article details four ways to curate data for CJA, offering varying levels of control and complexity, but all help manage data and costs.

Upload Meta Ads in bulk via Google Sheets

Upload Meta Ads in bulk via Google Sheets

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Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.

Markifact
Markifact

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