GA4T: Adobe Target and GA4 Integration Launches for Enhanced Testing
1 months ago
Google sunsetted Google Optimize, leaving a gap in testing tools integrated with Google Analytics. M...
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Optimizing GA4 Event Tracking: Consent-Ready sGTM for Vendor iFrames
1 months ago
The article explores the issues of GA4 event tracking with iFrames and suggests a consent-ready sGTM...
Secure Your Data with BigQuery as Universal Analytics Ends
1 months ago
Universal Analytics ends on July 1, 2024, necessitating a transition to BigQuery for data storage an...
Unraveling the Complexities of A/B Testing in Marketing Analytics
2 months ago
The article delves into A/B testing in marketing analytics, emphasizing the difficulties of using ob...
Boost Your Ads with First-Party Data Onboarding in SA360 Today
2 months ago
First-party data onboarding with Search Ads 360 (SA360) allows companies to upload their own data to...
Google's Cookie Delay Update: Immediate Relief, Not Rest for Marketers
2 months ago
Google has delayed the end of third-party cookies (3PC) in Chrome to 2025 due to industry and regula...
All About Jobs Information Schema and BiqQuery Processing Costs
2 months ago
The article focuses on BigQuery costs, particularly storage and processing. It introduces the jobs i...
Understanding YouTube Buying Across Google’s Tech Stack
3 months ago
YouTube offers ad-supported formats on Google platforms. The article details SA360, DV360, and Googl...
Why Broad Match Is Relevant Again (and How to Use It)
3 months ago
Broad match in advertising is regaining popularity due to enhancements. It now considers word order ...
Decoding Traffic Attribution in GA4: A Guide to Query String Parameters
3 months ago
The article guides on traffic categorization in Google Analytics 4 (GA4) using query string paramete...