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GA4T: Adobe Target and GA4 Integration Launches for Enhanced Testing

GA4T: Adobe Target and GA4 Integration Launches for Enhanced Testing

5 months ago

Google sunsetted Google Optimize, leaving a gap in testing tools integrated with Google Analytics. M...

Optimizing GA4 Event Tracking: Consent-Ready sGTM for Vendor iFrames

Optimizing GA4 Event Tracking: Consent-Ready sGTM for Vendor iFrames

The article explores the issues of GA4 event tracking with iFrames and suggests a consent-ready sGTM...

Secure Your Data with BigQuery as Universal Analytics Ends

Secure Your Data with BigQuery as Universal Analytics Ends

Universal Analytics ends on July 1, 2024, necessitating a transition to BigQuery for data storage an...

Unraveling the Complexities of A/B Testing in Marketing Analytics

Unraveling the Complexities of A/B Testing in Marketing Analytics

6 months ago

The article delves into A/B testing in marketing analytics, emphasizing the difficulties of using ob...

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Boost Your Ads with First-Party Data Onboarding in SA360 Today

Boost Your Ads with First-Party Data Onboarding in SA360 Today

First-party data onboarding with Search Ads 360 (SA360) allows companies to upload their own data to...

Google's Cookie Delay Update: Immediate Relief, Not Rest for Marketers

Google's Cookie Delay Update: Immediate Relief, Not Rest for Marketers

Google has delayed the end of third-party cookies (3PC) in Chrome to 2025 due to industry and regula...

All About Jobs Information Schema and BiqQuery Processing Costs

All About Jobs Information Schema and BiqQuery Processing Costs

7 months ago

The article focuses on BigQuery costs, particularly storage and processing. It introduces the jobs i...

Understanding YouTube Buying Across Google’s Tech Stack

Understanding YouTube Buying Across Google’s Tech Stack

7 months ago

YouTube offers ad-supported formats on Google platforms. The article details SA360, DV360, and Googl...

Why Broad Match Is Relevant Again (and How to Use It)

Why Broad Match Is Relevant Again (and How to Use It)

7 months ago

Broad match in advertising is regaining popularity due to enhancements. It now considers word order ...