Understanding YouTube Buying Across Google’s Tech Stack

March 27, 2024 at 6:02:02 PM

Understanding YouTube Buying Across Google’s Tech Stack

Summary

YouTube offers ad-supported formats on Google platforms. The article details SA360, DV360, and Google Ads. SA360 is ideal for search advertising. DV360 is suitable for multi-channel campaigns, excluding search and social inventory. Google Ads is a starting point for many buyers, offering Google's entire inventory. The piece also advises on when to buy YouTube ads on each platform.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

YouTube Raises Livestream Age Limit to 16 Years

YouTube Raises Livestream Age Limit to 16 Years

Google Ads Scripts to End Support for Ad Customizers in Expanded Text Ads by July 2025

Google Ads Scripts to End Support for Ad Customizers in Expanded Text Ads by July 2025

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
YouTube updates Advanced Mode analytics with new filters and custom report saving

YouTube updates Advanced Mode analytics with new filters and custom report saving

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads launches referral program offering ad credits for eligible users

Google Ads launches referral program offering ad credits for eligible users

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Google Ads auto opts in advertisers for risky PMAX image feature

Google Ads auto opts in advertisers for risky PMAX image feature

YouTube launches Open Call to connect brands with creators at scale

YouTube launches Open Call to connect brands with creators at scale

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Adflex logo

Adflex

Uncover competitor ad strategies with detailed insights

Ad Creative
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management

Get Featured Here

Showcase your tool in this list.

Contact Us