Understanding YouTube Buying Across Google’s Tech Stack

March 27, 2024 at 6:02:02 PM

Understanding YouTube Buying Across Google’s Tech Stack

Summary

YouTube offers ad-supported formats on Google platforms. The article details SA360, DV360, and Google Ads. SA360 is ideal for search advertising. DV360 is suitable for multi-channel campaigns, excluding search and social inventory. Google Ads is a starting point for many buyers, offering Google's entire inventory. The piece also advises on when to buy YouTube ads on each platform.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Marketing Workflows Powered by AI

Marketing Workflows Powered by AI

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Display & Video 360 API v4 Now Available to All Users

Display & Video 360 API v4 Now Available to All Users

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube updates Shorts views counting method Trending ️‍🔥

YouTube updates Shorts views counting method

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API v17 updates LowerTargetRoas recommendations with current average target

Google Ads API v17 updates LowerTargetRoas recommendations with current average target

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API releases new REST code examples for developers

Google Ads API releases new REST code examples for developers

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google updates paid click reporting in Merchant Center to align with Google Ads

Google updates paid click reporting in Merchant Center to align with Google Ads

Google Now Displays Performance Max Search Terms in Standard Report Trending ️‍🔥

Google Now Displays Performance Max Search Terms in Standard Report

Hana Kobzová
Hana Kobzová

Top Creator

Top Paid Search Creator

Hana Kobzová is a Top Paid Search Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Search Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Adflex logo

Adflex

Uncover competitor ad strategies with detailed insights

Ad Creative
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management

Get Featured Here

Showcase your tool in this list.

Contact Us