Understanding YouTube Buying Across Google’s Tech Stack

March 27, 2024 at 6:02:02 PM

Summary

YouTube offers ad-supported formats on Google platforms. The article details SA360, DV360, and Google Ads. SA360 is ideal for search advertising. DV360 is suitable for multi-channel campaigns, excluding search and social inventory. Google Ads is a starting point for many buyers, offering Google's entire inventory. The piece also advises on when to buy YouTube ads on each platform.

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Understanding YouTube Buying Across Google’s Tech Stack

Summary

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