Understanding YouTube Buying Across Google’s Tech Stack

March 27, 2024 at 6:02:02 PM

Understanding YouTube Buying Across Google’s Tech Stack

Summary

YouTube offers ad-supported formats on Google platforms. The article details SA360, DV360, and Google Ads. SA360 is ideal for search advertising. DV360 is suitable for multi-channel campaigns, excluding search and social inventory. Google Ads is a starting point for many buyers, offering Google's entire inventory. The piece also advises on when to buy YouTube ads on each platform.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Bid Manager API Now Includes Lower Confidence Reach Data

Bid Manager API Now Includes Lower Confidence Reach Data

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Introduces Gifts System and Updates Member Hub Experience

YouTube Introduces Gifts System and Updates Member Hub Experience

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Integrates Ads into AI Overviews for Mobile Search

Google Integrates Ads into AI Overviews for Mobile Search

Google to Stop Serving Political Ads in EU Ahead of New Regulations

Google to Stop Serving Political Ads in EU Ahead of New Regulations

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Adflex logo

Adflex

Uncover competitor ad strategies with detailed insights

Ad Creative
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Singular logo

Singular

Unified marketing data and next-gen attribution

Reporting
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
Crowdfire logo

Crowdfire

Manage social media and schedule content easily

Organic Social

Get Featured Here

Showcase your tool in this list.

Contact Us