Google Postpones Third-Party Cookies Phase Out Until End of 2024

April 24, 2024 at 4:53:49 AM - Trending 🔥

Google Postpones Third-Party Cookies Phase Out Until End of 2024

Summary

Google has delayed the phase out of third-party cookies again due to concerns from the UK's Competition and Markets Authority (CMA). The CMA believes the removal would unfairly advantage Google over competitors. Despite efforts, Google hasn't fully addressed the CMA's issues, leading to the delay of the phase out. This causes concern in the ad industry due to the significant shift in data insights it will cause.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google Ads Data Manager Adds Confidential Matching with Encryption Option for Advertisers

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Integrates Ads into AI Overviews for Mobile Search

Google Integrates Ads into AI Overviews for Mobile Search

Google to Stop Serving Political Ads in EU Ahead of New Regulations

Google to Stop Serving Political Ads in EU Ahead of New Regulations

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Facebook Developers Handle User Data Deletion Requests

Facebook Developers Handle User Data Deletion Requests

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Tightens Customer Match Policies with New Enforcement Guidelines

Google Tightens Customer Match Policies with New Enforcement Guidelines

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Adsmurai logo

Adsmurai

Manage and scale your digital marketing campaigns

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
easyTag.io logo

easyTag.io

Effortless GA4 server-side tracking

Rockerbox logo

Rockerbox

Simplified marketing data for strategic decisions

Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us