The Privacy Sandbox | Swipe Insight

Google Privacy Sandbox Adds Deal Support, Clickiness Signals, Longer Interest Group Lifespans

8 months ago

Google's Privacy Sandbox is evolving based on feedback from stakeholders. Key updates include enhanced deal support, new "clickiness" signals for bidding, and extending the interest group lifespan from 30 to 90 days. These changes aim to improve ad performance while maintaining user privacy. Active participation from the industry is crucial for further development, balancing enhancements with user privacy.

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Google Postpones Third-Party Cookies Phase Out Until End of 2024

1 years ago

Tracking Data Protection +1 more

Google has delayed the phase out of third-party cookies again due to concerns from the UK's Competition and Markets Authority (CMA). The CMA believes the removal would unfairly advantage Google over competitors. Despite efforts, Google hasn't fully addressed the CMA's issues, leading to the delay of the phase out. This causes concern in the ad industry due to the significant shift in data insights it will cause.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.