Cookieless Future News

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Google Privacy Sandbox Adds Deal Support, Clickiness Signals, Longer Interest Group Lifespans

Google Privacy Sandbox Adds Deal Support, Clickiness Signals, Longer Interest Group Lifespans

Google's Privacy Sandbox is evolving based on feedback from stakeholders. Key updates include enhanc...

Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

2 months ago

Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between ...

Google
Google

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Official Source

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Audit your GA4 account in Minutes

Audit your GA4 account in Minutes

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Automated Google Analytics audit tool that delivers a comprehensive Google Analytics audit report wi...

GA4 Auditor
GA4 Auditor

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Verified Sponsor

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Google Won't Remove Third-Party Cookies from Chrome Trending ️‍🔥

Google Won't Remove Third-Party Cookies from Chrome

Google will keep third-party cookies in Chrome, reversing its 2019 promise to phase them out by end ...

Google
Google

Official Source

Official Source

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Apple Releases Safari Private Browsing 2.0, Opposes Google's Topics API

Apple Releases Safari Private Browsing 2.0, Opposes Google's Topics API

Apple's WebKit team introduced Private Browsing 2.0 for Safari 17, enhancing protection against cros...

Apple
Apple

Official Source

Official Source

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Google Introduces 'First Party Mode' for Hosting Tags on Your Domain Trending ️‍🔥

Google Introduces 'First Party Mode' for Hosting Tags on Your Domain

Google has introduced a beta version of 'First Party Mode' for its Google tag system, allowing websi...

Simo Ahava
Simo Ahava

Top Creator

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Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if ...

Criteo
Criteo

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Official Source

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Amazon Launches 'Ad Relevance', AI-Powered Cookieless Ad-Targeting Solution

Amazon Launches 'Ad Relevance', AI-Powered Cookieless Ad-Targeting Solution

Amazon's new Ad Relevance is a cookieless ad-targeting solution leveraging first-party data and AI t...

Amazon Ads
Amazon Ads

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Official Source

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AI: The Key to Managing Advertiser's 'Choice Overload' and Unleashing First-Party Data

AI: The Key to Managing Advertiser's 'Choice Overload' and Unleashing First-Party Data

4 months ago

The decline of third-party cookies and evolving media habits have led to 'choice overload' for adver...

Sincera Introduces a Privacy Sandbox Dashboard

Sincera Introduces a Privacy Sandbox Dashboard

4 months ago

Sincera has introduced Methodology 2.0 for accurate data on identifier configuration in digital adve...

Sincera Nico Neumann
Sincera

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