Criteo

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Criteo and Microsoft Partner to Unify Retail Media

Criteo and Microsoft Partner to Unify Retail Media

1 years ago

Criteo and Microsoft Advertising announced a strategic collaboration to address fragmentation in the retail media landscape. This partnership will integrate Microsoft Advertising’s demand with Criteo’s network of 225 retailers, creating a unified retail media ecosystem. The collaboration aims to drive growth, bring new revenue to Criteo’s partners, and empower Microsoft’s advertisers. The integration is expected to roll out in the second half of 2024.

Criteo
Criteo

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Official Source

Criteo is a Official Source. The source has been verified by Swipe Insight team.

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if third-party cookies are removed today. However, with certain modifications, it could become a viable alternative. Criteo has requested Google to tweak the APIs to improve performance and fairness. Despite challenges, Criteo believes the concept has potential and urges more rigorous industry testing. Google acknowledges the feedback but emphasizes the need for broader adoption.

Criteo
Criteo

Official Source

Official Source

Criteo is a Official Source. The source has been verified by Swipe Insight team.

Official Source