Criteo | Swipe Insight

Criteo and Microsoft Partner to Unify Retail Media

1 years ago

Criteo and Microsoft Advertising announced a strategic collaboration to address fragmentation in the retail media landscape. This partnership will integrate Microsoft Advertising’s demand with Criteo’s network of 225 retailers, creating a unified retail media ecosystem. The collaboration aims to drive growth, bring new revenue to Criteo’s partners, and empower Microsoft’s advertisers. The integration is expected to roll out in the second half of 2024.

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

1 years ago

Display Ads Cookieless Future

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if third-party cookies are removed today. However, with certain modifications, it could become a viable alternative. Criteo has requested Google to tweak the APIs to improve performance and fairness. Despite challenges, Criteo believes the concept has potential and urges more rigorous industry testing. Google acknowledges the feedback but emphasizes the need for broader adoption.

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