Criteo News

Browse Criteo updates sorted by latest

Is Criteo Up for Sale Amid New CEO Hunt?

Is Criteo Up for Sale Amid New CEO Hunt?

9 months ago

Criteo's CEO Megan Clarken plans to exit within the next 12 months, sparking speculation about a potential acquisition. Possible buyers include The Trade Desk, Microsoft, Walmart, Publicis Groupe, and GroupM. Each has strategic reasons for acquiring Criteo, from bolstering retail media capabilities to expanding global ad reach. Clarken's departure could pave the way for a significant move in the ad tech industry.

Criteo and Microsoft Partner to Unify Retail Media

Criteo and Microsoft Partner to Unify Retail Media

11 months ago

Criteo and Microsoft Advertising announced a strategic collaboration to address fragmentation in the retail media landscape. This partnership will integrate Microsoft Advertising’s demand with Criteo’s network of 225 retailers, creating a unified retail media ecosystem. The collaboration aims to drive growth, bring new revenue to Criteo’s partners, and empower Microsoft’s advertisers. The integration is expected to roll out in the second half of 2024.

Criteo Microsoft Advertising
Criteo

Official Source

Official Source

Criteo is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Criteo Separates Retail Media Revenue for the First Time

Criteo Separates Retail Media Revenue for the First Time

1 years ago

Criteo has revealed its retail media business earnings for the first time, showing a Q1 revenue of $50.2 million, up from $37.4 million last year. The company's total Q1 revenue also rose from $445 million to $450 million. Traffic acquisition costs dropped from $224.4 million to $196.2 million in Q1, a trend expected to continue as retail media surpasses retargeting. Criteo spent $62 million on share buybacks in Q1 and plans to spend at least $150 million in 2024.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor

FAQs