Browse Criteo updates sorted by latest
10 months ago
Criteo's CEO Megan Clarken plans to exit within the next 12 months, sparking speculation about a potential acquisition. Possible buyers include The Trade Desk, Microsoft, Walmart, Publicis Groupe, and GroupM. Each has strategic reasons for acquiring Criteo, from bolstering retail media capabilities to expanding global ad reach. Clarken's departure could pave the way for a significant move in the ad tech industry.
11 months ago
Criteo and Microsoft Advertising announced a strategic collaboration to address fragmentation in the retail media landscape. This partnership will integrate Microsoft Advertising’s demand with Criteo’s network of 225 retailers, creating a unified retail media ecosystem. The collaboration aims to drive growth, bring new revenue to Criteo’s partners, and empower Microsoft’s advertisers. The integration is expected to roll out in the second half of 2024.
1 years ago
Criteo has revealed its retail media business earnings for the first time, showing a Q1 revenue of $50.2 million, up from $37.4 million last year. The company's total Q1 revenue also rose from $445 million to $450 million. Traffic acquisition costs dropped from $224.4 million to $196.2 million in Q1, a trend expected to continue as retail media surpasses retargeting. Criteo spent $62 million on share buybacks in Q1 and plans to spend at least $150 million in 2024.
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