Google Merchant Center Replaces 'Feeds' with 'Data Sources' in Strategic Shift
5 months ago
Google Merchant Center removed the term “Feeds” from its UI, signaling a shift towards valuing its o...
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The Ultimate Google Analytics Audit Tool
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Get the most out of your Google Analytics data with GA4 Auditor - a comprehensive audit tool that he...
RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results
5 months ago
New RAG (Retrieval Augmented Generation) pipelines can enhance generative AI models by integrating f...
YouTube Challenges Traditional TV with Creator Content and New Ad Formats
YouTube is challenging traditional TV, arguing its content is often more effective. At its Brandcast...
Trending ️🔥Netflix to Launch Ad Tech Platform, Expanding Programmatic Partnerships
6 months ago
Netflix is set to launch its own ad tech platform by next year, aiming to give Netflix and agencies ...
The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’
6 months ago
The Trade Desk reported Q1 revenue of $491 million, a 28% increase from last year, and net income ro...
Disney Taps Walmart Connect To Bring More Shopper Data To Streaming
6 months ago
Disney Advertising and Walmart Connect are partnering to enable Walmart advertisers to utilize shopp...
Google Search's Core Updates Reshape Web, Crush Sites
6 months ago
Google Search's new core update and spam policy are causing traffic drops for many publishers. The u...
Criteo Separates Retail Media Revenue for the First Time
6 months ago
Criteo has revealed its retail media business earnings for the first time, showing a Q1 revenue of $...
Privacy Sandbox Testers Are Relieved After Google Delays Cookie's Demise
6 months ago
Google has delayed the demise of third-party cookies, providing relief to testers of its Chrome Priv...