Browse The Trade Desk updates sorted by latest
5 months ago
The Trade Desk disabled access to Yahoo’s video inventory on June 17 over a dispute on labeling media inventory. The Trade Desk argues Yahoo's in-stream ad labeling doesn't meet industry standards, interpreting it as less valuable "accompanying content." Negotiations are ongoing, but further restrictions may follow if unresolved. Yahoo claims The Trade Desk's interpretation is misaligned with industry norms.
6 months ago
Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app. The expansion includes partnerships with Google Ad Manager, The Trade Desk, and Yahoo DSP, allowing buyers to purchase display and video ads targeting consumers during their trips. Uber claims high performance for these ads, with a click-through rate over 3% and an average global view time of more than 100 seconds.
Trending ️🔥6 months ago
The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute may lead to The Trade Desk cutting off access to Yahoo's video content if unresolved by June 17, with further restrictions by July 1. The issue centers on Yahoo labeling its video ads as in-stream, which The Trade Desk claims doesn't meet industry standards. Both parties aim to reach an agreement, with ongoing discussions ahead of the Cannes Lions Festival.
6 months ago
New Sellers and Publishers Report by The Trade Desk shows Facebook and Google accounted for less than half of all digital ad spending in 2023 for the second year. The report highlights the rise of premium content on the open internet, driven by channels like Connected TV and audio. It introduces the "Best of the Open Internet" list, showcasing the top 100 digital destinations for advertisers based on various quality and reach criteria.
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6 months ago
Publishers are anxious about The Trade Desk's shift towards a "premium internet" that prioritizes high-quality ad inventory supported by first-party data and user consent. The Trade Desk reassures that minimal authentication (5-10% logged-in users) is sufficient to attract ad dollars. However, publishers are wary of adopting UID 2.0, fearing loss of control over their data. The Trade Desk's OpenPass aims to ease this by offering rewards for user email addresses, but skepticism remains.
7 months ago
The Trade Desk reported Q1 revenue of $491 million, a 28% increase from last year, and net income rose from $9 million in Q1 2023 to $32 million in 2024. The company is now focusing on the 'premium internet', differentiating between low-quality and high-quality content. CEO Jeff Green criticized the role of walled gardens in distributing low-grade, ad-focused inventory and their lack of transparency in ad attribution.
