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Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

8 months ago

The Trade Desk Display & Video 360 +1 more

Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app. The expansion includes partnerships with Google Ad Manager, The Trade Desk, and Yahoo DSP, allowing buyers to purchase display and video ads targeting consumers during their trips. Uber claims high performance for these ads, with a click-through rate over 3% and an average global view time of more than 100 seconds.

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