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Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

1 years ago

The Trade Desk Display & Video 360 +1 more

Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app. The expansion includes partnerships with Google Ad Manager, The Trade Desk, and Yahoo DSP, allowing buyers to purchase display and video ads targeting consumers during their trips. Uber claims high performance for these ads, with a click-through rate over 3% and an average global view time of more than 100 seconds.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.