Marketing Dive

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Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

1 years ago

The Trade Desk Display & Video 360 +1 more

Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app. The expansion includes partnerships with Google Ad Manager, The Trade Desk, and Yahoo DSP, allowing buyers to purchase display and video ads targeting consumers during their trips. Uber claims high performance for these ads, with a click-through rate over 3% and an average global view time of more than 100 seconds.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.