The Trade Desk Releases Inaugural Sellers and Publishers Report on Open Internet Shift
1 years ago
New Sellers and Publishers Report by The Trade Desk shows Facebook and Google accounted for less than half of all digital ad spending in 2023 for the second year. The report highlights the rise of premium content on the open internet, driven by channels like Connected TV and audio. It introduces the "Best of the Open Internet" list, showcasing the top 100 digital destinations for advertisers based on various quality and reach criteria.
