TV Ads News & Updates for March 2025

India's New Ad Rules: Self-Declaration Certificates Mandatory from June 18, 2024

9 months ago

Starting June 18, 2024, all new ads in India must include a 'self-declaration certificate' confirming compliance with guidelines and no misleading claims. This applies across TV, radio, print, digital, and online platforms while existing ads are exempt. From June 4, 2024, advertisers can submit these certificates via the Broadcast Seva Portal and the Press Council of India’s portal. The mandate presents challenges, especially for digital ads. Industry groups suggest yearly declarations instead.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

The Trade Desk Releases Inaugural Sellers and Publishers Report on Open Internet Shift

10 months ago

TV Ads The Trade Desk +1 more

New Sellers and Publishers Report by The Trade Desk shows Facebook and Google accounted for less than half of all digital ad spending in 2023 for the second year. The report highlights the rise of premium content on the open internet, driven by channels like Connected TV and audio. It introduces the "Best of the Open Internet" list, showcasing the top 100 digital destinations for advertisers based on various quality and reach criteria.

Apple iPad Pro Ad: Loved by Owners, Rejected by Non-Owners in Emotional Effectiveness Test

10 months ago

Content Marketing TV Ads +1 more

The Apple iPad Pro ad was tested with both Apple owners and non-owners, revealing stark differences in emotional response. Apple owners rated the ad highly for long-term creative effectiveness and happiness, while non-owners gave it the lowest rating and experienced negative emotions. This highlights the importance of considering all consumer perspectives in advertising. If the ad targets only existing Apple customers, it's effective; otherwise, it fails to attract new customers.

How TV and Streaming Ad Businesses Fared in Q1 2024

10 months ago

Amazon Prime Video Ads TV Ads

The article reviews Q1 2024 earnings reports from TV and streaming companies, highlighting ad revenue trends. Traditional TV ad revenues are struggling, while streaming ad revenues are growing. Fox and Paramount saw changes due to the Super Bowl. Paramount and Warner Bros. Discovery had high total ad revenues, but streaming is still a small part of their earnings. Streaming companies like Roku and Vizio outperformed traditional TV networks like AMC.

Why brands rely on multi-screen attribution insights

10 months ago

Tracking TV Ads +1 more

Modern advertisers use multi-screen attribution to align campaign performance with business outcomes, gaining insights on linear and streaming TV. This deterministic approach ties TV ad exposure to consumer actions, revealing trends like optimal shopping days. Brands need scalable, privacy-focused data to adjust campaigns effectively. Insights show higher response rates during daytime and specific weekdays, helping tailor ads and optimize media strategies.

Advancing Measurement Currency Conversations in TV's Future

10 months ago

TV Ads

TV advertising is shifting focus to advanced audiences, leading to changes in measurement currencies. Nielsen's legacy measurement remains primary for upfront deals, but alternatives like VideoAmp are gaining traction. Nielsen's big data-based system is still preferred by some. The industry is working on reconciling traditional and advanced audience deals, and translating value in new currencies.

AI Enhances Audience Targeting and Commerce on TV Networks

10 months ago

AI TV Ads

TV networks and streaming platforms are using AI for audience targeting and ad-buying. NBCUniversal is testing an AI platform that identifies unique audience segments. The AI was trained on NBCU-owned content and academic research on human behavior. In tests, AI-generated audiences led to 22%-46% more sales than existing models. Companies like Disney, YouTube, Amazon, and Warner Bros Discovery have also introduced AI features for audience targeting.

Marketers Boost Upfront Spending: Digiday+ Research Insights

10 months ago

Amazon Upfront TV Ads +1 more

Digiday+ Research shows 51% of marketers plan to up their upfront spending, mainly on streaming platforms. Impressions and engagement are key success metrics for streaming ad campaigns. Despite a drop in agency clients' spending, programmatic advertising is still a major part of brands' and retailers' ad budgets.

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Amazon Upfront 2024: Expanding Content and Advertising Opportunities

10 months ago

Amazon Ads Amazon Sellers +3 more

Amazon Upfront 2024 revealed new Prime Video content. Highlights include a series about Elle Woods' early life, a Roger Federer documentary, NASCAR streaming in 2025, and partnerships with the NWSL and WNBA. Other announcements include the return of 'The Boys', 'The Summer I Turned Pretty', and 'Mr. & Mrs. Smith', and new series 'Cross', 'Tomb Raider', and 'Noir'. New films include 'You're Cordially Invited', 'Man with a Bag', and a 'Road House' sequel.

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