TV Ads News

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India's New Ad Rules: Self-Declaration Certificates Mandatory from June 18, 2024

India's New Ad Rules: Self-Declaration Certificates Mandatory from June 18, 2024

5 months ago

Starting June 18, 2024, all new ads in India must include a 'self-declaration certificate' confirmin...

The Trade Desk Releases Inaugural Sellers and Publishers Report on Open Internet Shift

The Trade Desk Releases Inaugural Sellers and Publishers Report on Open Internet Shift

5 months ago

New Sellers and Publishers Report by The Trade Desk shows Facebook and Google accounted for less tha...

Apple iPad Pro Ad: Loved by Owners, Rejected by Non-Owners in Emotional Effectiveness Test

Apple iPad Pro Ad: Loved by Owners, Rejected by Non-Owners in Emotional Effectiveness Test

5 months ago

The Apple iPad Pro ad was tested with both Apple owners and non-owners, revealing stark differences ...

How TV and Streaming Ad Businesses Fared in Q1 2024

How TV and Streaming Ad Businesses Fared in Q1 2024

The article reviews Q1 2024 earnings reports from TV and streaming companies, highlighting ad revenu...

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

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Why brands rely on multi-screen attribution insights

Why brands rely on multi-screen attribution insights

6 months ago

Modern advertisers use multi-screen attribution to align campaign performance with business outcomes...

Advancing Measurement Currency Conversations in TV's Future

Advancing Measurement Currency Conversations in TV's Future

6 months ago

TV advertising is shifting focus to advanced audiences, leading to changes in measurement currencies...

AI Enhances Audience Targeting and Commerce on TV Networks

AI Enhances Audience Targeting and Commerce on TV Networks

6 months ago

TV networks and streaming platforms are using AI for audience targeting and ad-buying. NBCUniversal ...

Marketers Boost Upfront Spending: Digiday+ Research Insights

Marketers Boost Upfront Spending: Digiday+ Research Insights

6 months ago

Digiday+ Research shows 51% of marketers plan to up their upfront spending, mainly on streaming plat...

Amazon Upfront 2024: Expanding Content and Advertising Opportunities Trending ️‍🔥

Amazon Upfront 2024: Expanding Content and Advertising Opportunities

6 months ago

Amazon Upfront 2024 revealed new Prime Video content. Highlights include a series about Elle Woods' ...

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