Browse Amazon Upfront updates sorted by latest
11 months ago
Digiday+ Research shows 51% of marketers plan to up their upfront spending, mainly on streaming platforms. Impressions and engagement are key success metrics for streaming ad campaigns. Despite a drop in agency clients' spending, programmatic advertising is still a major part of brands' and retailers' ad budgets.
Trending ️🔥11 months ago
Amazon Upfront 2024 revealed new Prime Video content. Highlights include a series about Elle Woods' early life, a Roger Federer documentary, NASCAR streaming in 2025, and partnerships with the NWSL and WNBA. Other announcements include the return of 'The Boys', 'The Summer I Turned Pretty', and 'Mr. & Mrs. Smith', and new series 'Cross', 'Tomb Raider', and 'Noir'. New films include 'You're Cordially Invited', 'Man with a Bag', and a 'Road House' sequel.
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