Browse Amazon Upfront updates sorted by latest
1 years ago
Digiday+ Research shows 51% of marketers plan to up their upfront spending, mainly on streaming platforms. Impressions and engagement are key success metrics for streaming ad campaigns. Despite a drop in agency clients' spending, programmatic advertising is still a major part of brands' and retailers' ad budgets.
Trending ️🔥1 years ago
Amazon Upfront 2024 revealed new Prime Video content. Highlights include a series about Elle Woods' early life, a Roger Federer documentary, NASCAR streaming in 2025, and partnerships with the NWSL and WNBA. Other announcements include the return of 'The Boys', 'The Summer I Turned Pretty', and 'Mr. & Mrs. Smith', and new series 'Cross', 'Tomb Raider', and 'Noir'. New films include 'You're Cordially Invited', 'Man with a Bag', and a 'Road House' sequel.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
