Is Criteo Up for Sale Amid New CEO Hunt?
2 months ago
Criteo's CEO Megan Clarken plans to exit within the next 12 months, sparking speculation about a pot...
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Political Ad Spend Boosts Connected TV Media
Political ad spending in the U.S. is increasingly directed towards connected TV (CTV), especially fo...
X challenges advertisers, shaking up media status quo
3 months ago
X is suing the Global Alliance for Responsible Media (GARM) and its members, accusing them of mob-li...
Why longer videos are becoming more common on YouTube
4 months ago
Short-form videos may have surged in popularity, but long-form videos are making a comeback. The num...
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Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty
4 months ago
Oracle is shutting down its advertising division, leading to hundreds of layoffs. The company’s lead...
Why The Trade Desk Cut Yahoo Video Access for Advertisers
5 months ago
The Trade Desk disabled access to Yahoo’s video inventory on June 17 over a dispute on labeling medi...
Trending ️🔥The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st
5 months ago
The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute...
TikTok Sees Publishers as Opportunity While Meta, X Step Back
5 months ago
TikTok is emerging as a potential revenue source for publishers, prioritizing them and enhancing mon...
Why Yahoo DSP Adding CTV Support for Nielsen Rivals Matters for TV Measurement
5 months ago
Yahoo DSP's integration of Comscore, iSpot.tv, and VideoAmp for CTV ad measurement is a significant ...