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3 months ago
Criteo's CEO Megan Clarken plans to exit within the next 12 months, sparking speculation about a potential acquisition. Possible buyers include The Trade Desk, Microsoft, Walmart, Publicis Groupe, and GroupM. Each has strategic reasons for acquiring Criteo, from bolstering retail media capabilities to expanding global ad reach. Clarken's departure could pave the way for a significant move in the ad tech industry.
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Political ad spending in the U.S. is increasingly directed towards connected TV (CTV), especially for local and statewide elections. The 2024 election cycle has seen a significant rise in ad spend compared to 2020, with Democrats currently outspending Republicans. CTV's appeal lies in its enhanced targeting and measurement capabilities. Experts predict that as the election nears, CTV ad spend will continue to grow, reflecting a shift from traditional media.
4 months ago
X is suing the Global Alliance for Responsible Media (GARM) and its members, accusing them of mob-like behavior. CEO Linda Yacarrino announced the lawsuit via video. This marks a significant escalation in the standoff between Elon Musk and advertisers since acquiring X (formerly Twitter). The move aims to disrupt ad watchdogs and reshape the industry. Advertisers fear legal and political risks, sparking debate over Musk's true intentions.
5 months ago
Short-form videos may have surged in popularity, but long-form videos are making a comeback. The number of 20-plus minute videos on YouTube has risen from 1.3 million in July 2022 to 8.5 million in June 2024, per Tubular Labs. YouTube’s growing viewership on connected TVs is a major factor, but creators like Charlotte Dobre and MissDarcei are also extending their content. Even short-form creators like Alan Chikin Chow and Sheena Melwani are producing longer videos.
5 months ago
Oracle is shutting down its advertising division, leading to hundreds of layoffs. The company’s leadership shows no interest in selling the division, despite its previous $2 billion revenue. Privacy issues and a declining market value contributed to the decision. Ad tech firms like Integral Ad Science are looking to hire the laid-off talent. Oracle’s decision reflects broader industry challenges and the complexity of privacy regulations.
6 months ago
The Trade Desk disabled access to Yahoo’s video inventory on June 17 over a dispute on labeling media inventory. The Trade Desk argues Yahoo's in-stream ad labeling doesn't meet industry standards, interpreting it as less valuable "accompanying content." Negotiations are ongoing, but further restrictions may follow if unresolved. Yahoo claims The Trade Desk's interpretation is misaligned with industry norms.
Trending ️🔥6 months ago
The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute may lead to The Trade Desk cutting off access to Yahoo's video content if unresolved by June 17, with further restrictions by July 1. The issue centers on Yahoo labeling its video ads as in-stream, which The Trade Desk claims doesn't meet industry standards. Both parties aim to reach an agreement, with ongoing discussions ahead of the Cannes Lions Festival.
6 months ago
TikTok is emerging as a potential revenue source for publishers, prioritizing them and enhancing monetization opportunities. Amid U.S. uncertainties, TikTok has restructured to focus on publisher monetization with new leadership roles. Publishers like BBC Studios and The Hollywood Reporter are cautiously optimistic, noting efforts to improve watch times and ad revenue. TikTok's Pulse Premiere program and ad credits are part of initiatives to compete with other platforms.
6 months ago
Yahoo DSP's integration of Comscore, iSpot.tv, and VideoAmp for CTV ad measurement is a significant step in TV and streaming ad measurement. This allows advertisers to gauge CTV campaigns programmatically, aligning with traditional TV metrics. The integration supports a multi-currency era, enhancing flexibility and consistency in reporting. This is crucial as streaming and CTV grow in the TV ad market, with DSPs playing a key role in ad purchases.
