Is Criteo Up for Sale Amid New CEO Hunt?

August 30, 2024 at 6:13:58 AM

TL;DR Criteo's CEO Megan Clarken plans to exit within the next 12 months, sparking speculation about a potential acquisition. Possible buyers include The Trade Desk, Microsoft, Walmart, Publicis Groupe, and GroupM. Each has strategic reasons for acquiring Criteo, from bolstering retail media capabilities to expanding global ad reach. Clarken's departure could pave the way for a significant move in the ad tech industry.

Is Criteo Up for Sale Amid New CEO Hunt?

One of ad tech’s most celebrated CEOs, Megan Clarken of Criteo, is planning her exit within the next 12 months. This has sparked rumors that her departure could pave the way for a significant acquisition in the ad tech industry. Criteo has previously been in talks with potential buyers and even put itself on the market last year. Here are some rumored contenders for acquiring Criteo:

The Trade Desk

  • Background: The largest independent ad tech vendor, known for its cautious acquisition strategy.
  • Potential Fit: Criteo’s strong position in retail media could complement The Trade Desk’s focus on CTV, offering a new growth avenue.

Microsoft

  • Background: Actively expanding its advertising footprint through acquisitions like Xandr and PromoteIQ.
  • Potential Fit: A partnership already exists, making Criteo a strategic acquisition to bolster Microsoft’s commerce, streaming, gaming, and B2B ads sectors.

Walmart

  • Background: Aggressively pursuing advertising goals, including acquiring TV manufacturer Vizio.
  • Potential Fit: Criteo could help Walmart integrate its e-commerce platform, Vizio’s CTV capabilities, and in-store data for more impactful advertising, and expand its ad business globally.

Publicis Groupe

  • Background: Almost acquired Criteo a decade ago and has been investing in commerce and retail media firms.
  • Potential Fit: Criteo’s evolution makes it a better fit now, potentially boosting Publicis’s end-to-end retail media offering.

GroupM (WPP)

  • Background: WPP’s fortunes are currently less favorable compared to Publicis Groupe.
  • Potential Fit: New leadership under Brian Lesser, who has a history of significant acquisitions, could see Criteo as a means to revive WPP’s fortunes. Retail media is a key focus, and Criteo’s capabilities would be a strong addition.

Criteo’s market capitalization was over $2.5 billion the same week Clarken announced her exit, indicating any acquisition would be a significant investment.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Criteo and Microsoft Partner to Unify Retail Media

Criteo and Microsoft Partner to Unify Retail Media

Criteo Microsoft Advertising
Criteo

Official Source

Official Source

Criteo is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Criteo Separates Retail Media Revenue for the First Time

Criteo Separates Retail Media Revenue for the First Time

Looker Studio updates Explorer beta removed Treemap improved and Pro schedules increased

Looker Studio updates Explorer beta removed Treemap improved and Pro schedules increased

Google Cloud
Google Cloud

Official Source

Official Source

Google Cloud is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Tag Manager Introduces Event Parameters for Ads and Floodlight Tags

Google Tag Manager Introduces Event Parameters for Ads and Floodlight Tags

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Meta expands Reels trending ads and Threads features to boost brand engagement

Meta expands Reels trending ads and Threads features to boost brand engagement

Meta for Business
Meta for Business

Official Source

Official Source

Meta for Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads AI Max for Search Campaigns Now Available Globally with New Features

Google Ads AI Max for Search Campaigns Now Available Globally with New Features

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Introduces New AI-Powered Asset Studio Trending ️‍🔥

Google Ads Introduces New AI-Powered Asset Studio

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us