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Threads has over 400 million monthly users and now supports App Ads globally via the Marketing API, allowing app install and event optimization campaigns without new creatives. A new reply moderation tool lets advertisers view, hide, and respond to top-level replies on Threads ads, requiring specific permissions. More details and updates are in the developer documentation and changelog.
Facebook Graph API v25 adds Page Viewer Metric replacing legacy reach by June 2026, requiring migration. Webhooks mTLS certificates change to Meta CA by March 31, 2026, needing trust store updates. Ads Insights Async API adds error details. Metadata=1 parameter deprecated. Legacy reach and viewer metrics retire by June 2026, replaced by Media Views. Marketing API phases out ASC and AAC campaigns by Sept 2026. Graph API v19 and v20 deprecated in 2026.
1 months ago
Facebook is phasing out ASC and AAC campaigns in Marketing API starting V25.0 (Feb 18, 2025), with creation and updates disabled, extending to all MAPI versions after 90 days. By V26.0 (Sep 2026), remaining ASC and AAC campaigns will be paused. ECBC campaigns remain editable until V26.0 but must be duplicated or migrated before then. New campaigns get new IDs. Developers should review updated docs for details.
2 months ago
Meta is enhancing error reporting for the Ads Insights Async API GET {AD_REPORT_RUN_ID} endpoint to improve developer experience. With Graph API version V25.0 on Feb 18, 2026, detailed error information will be provided for failed asynchronous reports. New fields will include error_code, error_message, error_subcode, error_user_title, and error_user_msg. Developers should ensure compatibility with these updates.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
3 months ago
New Instagram API features include five new Insights metrics: Reels Skip Rate, Repost Counts for media and account, Instagram Profile Visits for advertisers, and updated views for crossposted Reels. Content Publishing API now supports deleting media and creating Trial Reels with login options. Collaboration API adds endpoints to fetch and accept collaboration invites for posts, Reels, and Stories, enhancing content management and partnerships.
4 months ago
Meta has launched new opportunity score features in its Marketing API, enabling advertisers to evaluate campaign optimization on a 0-100 scale. This score is based on the implementation of over 40 personalized recommendations aimed at improving ad performance. Users can access these insights via API and link to Ads Manager for further actions. However, a high opportunity score does not guarantee future performance, as various factors can influence results.
Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.
5 months ago
Meta is expanding verification and transparency requirements for advertisers in Thailand to enhance platform safety. Advertisers must verify who benefits from and pays for their ads, with this information included in the “Ad info” section. Notifications will be sent via email and advertising tools, giving 7 days to complete verification. Failure to verify will prevent ad delivery in Thailand. Advertisers are encouraged to start the process now to avoid disruptions.
5 months ago
Meta Ads will limit some metrics in the Ads Insights API from January 12, 2026, to improve accuracy and value. The 7-day and 28-day view attribution windows will be removed, but other windows will stay. Breakdown availability changes include unique-count fields limited to 13 months of data and frequency breakdowns to 6 months. Total values for API fields remain accessible for up to 37 months.
