Meta For Developers | Swipe Insight

Meta Introduces Major Updates to Marketing API v22.0 with Changes to Advantage+ Creative

19 hours ago

V22.0 of the Marketing API will launch on January 21, 2025, deprecating the Advantage+ Creative Standard Enhancements bundle in favor of individual enhancements. Developers must opt in to each feature separately. New features for ad previews and transparency in opt-in status will be introduced gradually starting January 27, 2025. Advertisers will have a 90-day grace period to upgrade to the latest version, after which older API calls may fail.

Facebook Releases Python Version of Popular Robyn MMM Model

1 months ago

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Facebook has released a Python version of the popular Robyn MMM model, which was previously available only in R. This version enhances Robyn's adoption in the Python community and improves marketing mix modeling. Since its launch in 2021, Robyn has inspired businesses to utilize marketing mix modeling, leading to deeper insights into marketing investments. Meta supports advertisers through data access, partnerships, and research, focusing on efficient modeling and community collaboration.

Facebook Login for Business Expands Eligibility for Developers

1 months ago

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Facebook has expanded eligibility for Facebook Login for Business, allowing more Tech Providers to create secure integrations that enhance client experiences. Benefits include customizable onboarding, scalability with Meta's tools like Marketing API and Messenger, and improved privacy protection. Developers can visit the Facebook Login for Business web page to learn more about its advantages and check their eligibility.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Meta Unveils Enhanced Marketing API Documentation

1 months ago

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We have released a new onboarding experience in the Marketing API developer documentation to help developers get started quickly. Key updates include a redesigned landing page, a rewritten Overview page explaining API functions, a new Get Started section for ad creation and campaign management, and a Troubleshooting page for error handling. These changes aim to streamline the onboarding process and enhance developer efficiency.

Meta Enhances Threads API with New Discovery and Engagement Features

1 months ago

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Meta has updated the Threads API with new features for content discovery, engagement, and analytics. Users can now fetch public posts with specific mentions, access top content through targeted searches, and integrate Threads content via oEmbed API. Engagement options include replying to public posts, reposting, and quoting. The analytics now track share counts and integrate with metrics like views and likes. Developer resources include documentation and sample applications.

Facebook Developers Handle User Data Deletion Requests

2 months ago

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Meta’s Developer Platform emphasizes privacy and security, requiring developers to delete user data upon request as per Platform Terms Section 3(d)(i). When users request data deletion, developers receive an email with details on their obligations. Developers can access their app’s advanced settings to download this data. For further guidance on handling data deletion requests, developers are directed to a link. Meta appreciates developers' efforts in enhancing privacy and security.

Meta Marketing API Expands to Support Reels Ads Integration

2 months ago

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Meta's Reels offers developers a tool for integrating short-form video content into marketing strategies, targeting 3.24 billion daily active users. With 50% of Instagram time on Reels and 3.5 billion reels shared daily, Reels ads boost brand consideration and engagement. Developers can target GenZ, enhance engagement, and drive conversions. The Marketing API allows developers to create custom marketing solutions.

Automated E-commerce Advertising with Advantage+ Shopping Campaigns

2 months ago

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Advantage+ Shopping Campaigns is a Meta API-based tool that automates e-commerce advertising using machine learning to optimize audience, creative, budget, and more, resulting in improved ad performance and efficiency. Developers can integrate it by meeting technical requirements and following API steps. A Sandbox environment is available for testing. Key benefits include a 32% increase in return on ad spend and a 17% decrease in cost per action.

Meta Deprecates Over 100 Unique Metrics from Ads Insights API in Latest Update

2 months ago

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Facebook has deprecated over 100 unique metrics from the Ads Insights API, affecting unique_actions and cost_per_unique_action_type fields as of October 30, 2024. This impacts certain action type breakdowns, but total action fields remain unaffected. The update aims to improve metric quality and consistency for Meta ads. Developers should review the changelog for details and use updated Attribution Windows for customer conversion insights.