Meta For Developers | Swipe Insight

Meta expands Marketing API to support ads in Threads feed with Reach Traffic Conversions

8 days ago

Meta supports ads in Threads through Marketing API, enabling campaign extension with existing assets. Ads appear in Threads feed with Reach, Traffic, and Website Conversions goals. Brand safety standards apply, with low initial ad volume. Advertisers need a Threads profile and permissions. Threads ads require Instagram feed selection, support single image ads, and lack customization. Insights are via API; third-party comment moderation isn't supported.

Meta Advertisers in Singapore Must Complete Verification and Transparency Processes

20 days ago

Meta Ads

Meta is enforcing verification and transparency requirements for Singapore advertisers starting May 27, 2025. Advertisers must verify beneficiaries and payers' identities and disclose this information. Notifications will inform when to set this data, with early verification encouraged to prevent ad issues. Active ads before the deadline do not require edits if the account is verified. Advertisers will have at least three weeks to comply after notification.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

oEmbed Updates Announced for Instagram and Facebook Posts and Videos

1 months ago

Facebook Instagram

The oEmbed feature enables apps to embed HTML and metadata for public Facebook and Instagram content. Recent updates to oEmbed endpoints will remove certain fields and deprecate the Facebook page posts endpoint. Developers can request the new meta_oembed_read feature without changes. Existing users will transition to this feature by October 1, 2025. Instagram will no longer provide thumbnail fields, so developers should create their own.

Meta Expands Marketing API Support for Instagram Partnership Ads

2 months ago

Meta Ads Instagram

Meta has expanded Marketing API support for partnership ads, simplifying creator marketing campaigns alongside regular advertising. These ads allow promotions in collaboration with creators and brands, featuring both accounts for better performance. New API features include using existing Instagram posts for partnership ads and enabling click-to-message destinations. Creators need professional accounts and must meet Meta's eligibility criteria for participation.

User and Media Insights Now Available on Instagram API with Instagram Login

2 months ago

Instagram

In July 2024, the Instagram API with Instagram Login launched to simplify onboarding for businesses and creators. This API allows all Instagram accounts to access insights on content performance, including views and follower trends. Developers must request the `instagram_business_manage_insights` permission for access. A new feature in the Content Publishing API allows alt_text descriptions for images, improving accessibility for visually impaired users.

WhatsApp Business Users Get New API Solutions from Facebook

2 months ago

Facebook Meta +1 more

Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

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Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

3 months ago

Tracking Meta Ads

Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

Meta Launches Graph API v22.0 and Marketing API v22.0 with Major Updates

4 months ago

Meta Ads

Meta has released Graph API v22.0 and Marketing API v22.0 with significant updates. The Marketing API now includes improved location targeting, which has reduced costs by 6.7%, and new restrictions on custom audiences for housing and financial services. Instagram API changes involve unified endpoints and new metrics, with some metrics being deprecated. Key deprecation dates for various API versions are set for 2025, and Detailed Targeting exclusions are being removed.

Meta Announces Major Updates to Instagram API and Marketing API

4 months ago

Meta Ads Instagram

Meta announced updates to the Instagram Graph API and Marketing API to simplify developer integration. Legacy endpoints are replaced with IG User, IG Media, and IG Comment objects, requiring migration by set deadlines. Various fields will be removed or renamed, and new metrics like views will be added to enhance content performance tracking. Developers must update their applications by April 21, 2025, to align with these changes and avoid issues.