Meta For Developers | Swipe Insight

Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

4 days ago

Meta's updated Marketing API lets businesses send promotional messages on Messenger to subscribed users, enabling re-engagement with over a billion users. It supports adding subscribers via CRM or ads, personalizing messages, and optimizing marketing strategies. Available globally to developers, business access is limited to select countries. Developers must configure Facebook Login and update UI for subscriber management and reporting.

WhatsApp Business Calling API Enables Seamless End-to-End Customer Journeys

6 days ago

WhatsApp provides businesses with a trusted platform for customer engagement through the WhatsApp Business Calling API, which enables integrated native calling in one thread. This tool enhances lead conversion and customer support by streamlining sales processes and offering efficient escalation channels. Key features include user-initiated calls, business-initiated calls, and click-to-call buttons, all aimed at improving customer experiences.

New Verification and Transparency Rules for Advertisers of Securities Ads in India

11 days ago

Meta Ads

Meta is updating its ad rules for securities and investment ads targeting India, requiring all advertisers to verify the beneficiary and payer using SEBI registration or alternative verification. Compliance starts July 31, 2025, with verification rolling out from June 26. Verified info will be shown on ads and stored for 7 years. Advertisers must verify and select this info via Meta tools. Existing ads before July 31, 2025, need no changes if verified.

Facebook For Developers Launches App Review Improvements This Month

21 days ago

Meta Ads

Starting this month, improvements will simplify the App Review and Data Access Renewal processes. Developers can now satisfy compliance obligations immediately when requesting access to permissions, allowing them to have a data license for the next year. The process is streamlined as information is saved for future requests or annual compliance. These changes aim to save developers time and enhance their experience on the platform.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Meta Marketing API updates Advantage+ audience behaviors

22 days ago

Meta Ads

On May 29th, changes to Advantage+ audience behaviors were announced. From API version V23.0, the advantage_audience parameter in targeting_automation will default to 1 or require explicit setting to 1 or 0 when creating new ad sets. This change does not affect updates of existing ad sets. Default settings will trigger automatic opt-in for certain setups, while non-default settings will result in an error. Partners should test Advantage+ audience to improve performance.

Meta Updates Marketing API with New Advantage+ Campaign Structure

1 months ago

Meta Ads

Meta updated its Marketing API to simplify Advantage+ campaign setup for sales and app campaigns, initially for select advertisers with wider rollout planned. The update unifies Advantage+ and manual campaigns into one API experience. A new API flag, "advantage_state," shows when campaigns are Advantage+ ON, meaning they use automated budget, AI audience targeting, and optimized placements for better results.

Facebook Launches Graph API v23.0 and Marketing API v23.0 for Developers

1 months ago

Meta Ads

Facebook launched Graph API v23.0 and Marketing API v23.0, introducing a content monetization earnings metric for creators, showing earnings at the page or post level. Daily budget flexibility for ads increased from 25% to 75%. New endpoints for monetization earnings and approximate earnings metrics were added. Updates include changes to audience behaviors and error codes, while Instagram User IDs are replaced with IG User IDs.

Meta Expands Ad Copies API to Allow Creative Field Changes During Duplication

1 months ago

Meta Ads

As of May 5, 2025, developers can make more changes to their ads when duplicating via Ad Copies API. Top level creative parameters such as title, link_url, url_tags, body, and others can now be edited for the copied ad, whereas previously, all fields were copied over and could not be changed. This is not a breaking change, so no immediate action is required. This release provides developers with more flexibility when copying ads.

Meta expands Marketing API to support ads in Threads feed with Reach Traffic Conversions

1 months ago

Meta Ads

Meta supports ads in Threads through Marketing API, enabling campaign extension with existing assets. Ads appear in Threads feed with Reach, Traffic, and Website Conversions goals. Brand safety standards apply, with low initial ad volume. Advertisers need a Threads profile and permissions. Threads ads require Instagram feed selection, support single image ads, and lack customization. Insights are via API; third-party comment moderation isn't supported.