Meta For Developers | Swipe Insight

Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

8 days ago

Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

Meta Launches Graph API v22.0 and Marketing API v22.0 with Major Updates

1 months ago

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Meta has released Graph API v22.0 and Marketing API v22.0 with significant updates. The Marketing API now includes improved location targeting, which has reduced costs by 6.7%, and new restrictions on custom audiences for housing and financial services. Instagram API changes involve unified endpoints and new metrics, with some metrics being deprecated. Key deprecation dates for various API versions are set for 2025, and Detailed Targeting exclusions are being removed.

Meta Announces Major Updates to Instagram API and Marketing API

1 months ago

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Meta announced updates to the Instagram Graph API and Marketing API to simplify developer integration. Legacy endpoints are replaced with IG User, IG Media, and IG Comment objects, requiring migration by set deadlines. Various fields will be removed or renamed, and new metrics like views will be added to enhance content performance tracking. Developers must update their applications by April 21, 2025, to align with these changes and avoid issues.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Meta Removes Detailed Targeting Exclusions from Ad Platform

1 months ago

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Meta is removing Detailed Targeting exclusions to enhance ad performance. Advertisers can still exclude employers at the account level. Tests indicate a 22.6% reduction in Cost per Conversion without these exclusions. Custom audiences will be deprecated from exclusions but can still be used through another field. Developers must implement changes by April 21, 2025, and specific endpoints will be affected.

Meta Introduces Major Updates to Marketing API v22.0 with Changes to Advantage+ Creative

1 months ago

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V22.0 of the Marketing API will launch on January 21, 2025, deprecating the Advantage+ Creative Standard Enhancements bundle in favor of individual enhancements. Developers must opt in to each feature separately. New features for ad previews and transparency in opt-in status will be introduced gradually starting January 27, 2025. Advertisers will have a 90-day grace period to upgrade to the latest version, after which older API calls may fail.

Facebook Releases Python Version of Popular Robyn MMM Model

2 months ago

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Facebook has released a Python version of the popular Robyn MMM model, which was previously available only in R. This version enhances Robyn's adoption in the Python community and improves marketing mix modeling. Since its launch in 2021, Robyn has inspired businesses to utilize marketing mix modeling, leading to deeper insights into marketing investments. Meta supports advertisers through data access, partnerships, and research, focusing on efficient modeling and community collaboration.

Facebook Login for Business Expands Eligibility for Developers

2 months ago

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Facebook has expanded eligibility for Facebook Login for Business, allowing more Tech Providers to create secure integrations that enhance client experiences. Benefits include customizable onboarding, scalability with Meta's tools like Marketing API and Messenger, and improved privacy protection. Developers can visit the Facebook Login for Business web page to learn more about its advantages and check their eligibility.

Meta Unveils Enhanced Marketing API Documentation

2 months ago

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We have released a new onboarding experience in the Marketing API developer documentation to help developers get started quickly. Key updates include a redesigned landing page, a rewritten Overview page explaining API functions, a new Get Started section for ad creation and campaign management, and a Troubleshooting page for error handling. These changes aim to streamline the onboarding process and enhance developer efficiency.

Meta Enhances Threads API with New Discovery and Engagement Features

2 months ago

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Meta has updated the Threads API with new features for content discovery, engagement, and analytics. Users can now fetch public posts with specific mentions, access top content through targeted searches, and integrate Threads content via oEmbed API. Engagement options include replying to public posts, reposting, and quoting. The analytics now track share counts and integrate with metrics like views and likes. Developer resources include documentation and sample applications.