Meta For Developers | Swipe Insight

oEmbed Updates Announced for Instagram and Facebook Posts and Videos

7 days ago

The oEmbed feature enables apps to embed HTML and metadata for public Facebook and Instagram content. Recent updates to oEmbed endpoints will remove certain fields and deprecate the Facebook page posts endpoint. Developers can request the new meta_oembed_read feature without changes. Existing users will transition to this feature by October 1, 2025. Instagram will no longer provide thumbnail fields, so developers should create their own.

Meta Expands Marketing API Support for Instagram Partnership Ads

21 days ago

Meta Ads Instagram

Meta has expanded Marketing API support for partnership ads, simplifying creator marketing campaigns alongside regular advertising. These ads allow promotions in collaboration with creators and brands, featuring both accounts for better performance. New API features include using existing Instagram posts for partnership ads and enabling click-to-message destinations. Creators need professional accounts and must meet Meta's eligibility criteria for participation.

User and Media Insights Now Available on Instagram API with Instagram Login

22 days ago

Instagram

In July 2024, the Instagram API with Instagram Login launched to simplify onboarding for businesses and creators. This API allows all Instagram accounts to access insights on content performance, including views and follower trends. Developers must request the `instagram_business_manage_insights` permission for access. A new feature in the Content Publishing API allows alt_text descriptions for images, improving accessibility for visually impaired users.

WhatsApp Business Users Get New API Solutions from Facebook

27 days ago

Facebook Meta +1 more

Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

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Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

2 months ago

Tracking Meta Ads

Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

Meta Launches Graph API v22.0 and Marketing API v22.0 with Major Updates

2 months ago

Meta Ads

Meta has released Graph API v22.0 and Marketing API v22.0 with significant updates. The Marketing API now includes improved location targeting, which has reduced costs by 6.7%, and new restrictions on custom audiences for housing and financial services. Instagram API changes involve unified endpoints and new metrics, with some metrics being deprecated. Key deprecation dates for various API versions are set for 2025, and Detailed Targeting exclusions are being removed.

Meta Announces Major Updates to Instagram API and Marketing API

2 months ago

Meta Ads Instagram

Meta announced updates to the Instagram Graph API and Marketing API to simplify developer integration. Legacy endpoints are replaced with IG User, IG Media, and IG Comment objects, requiring migration by set deadlines. Various fields will be removed or renamed, and new metrics like views will be added to enhance content performance tracking. Developers must update their applications by April 21, 2025, to align with these changes and avoid issues.

Meta Removes Detailed Targeting Exclusions from Ad Platform

2 months ago

Meta Ads

Meta is removing Detailed Targeting exclusions to enhance ad performance. Advertisers can still exclude employers at the account level. Tests indicate a 22.6% reduction in Cost per Conversion without these exclusions. Custom audiences will be deprecated from exclusions but can still be used through another field. Developers must implement changes by April 21, 2025, and specific endpoints will be affected.

Meta Introduces Major Updates to Marketing API v22.0 with Changes to Advantage+ Creative

2 months ago

Meta Ads

V22.0 of the Marketing API will launch on January 21, 2025, deprecating the Advantage+ Creative Standard Enhancements bundle in favor of individual enhancements. Developers must opt in to each feature separately. New features for ad previews and transparency in opt-in status will be introduced gradually starting January 27, 2025. Advertisers will have a 90-day grace period to upgrade to the latest version, after which older API calls may fail.