Meta For Developers | Swipe Insight

Marketing API enhances Ads in Threads with new formats and optimizations

3 days ago

Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.

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Facebook Implements New Verification and Transparency Rules for Advertisers in Thailand

4 days ago

Meta Ads

Meta is expanding verification and transparency requirements for advertisers in Thailand to enhance platform safety. Advertisers must verify who benefits from and pays for their ads, with this information included in the “Ad info” section. Notifications will be sent via email and advertising tools, giving 7 days to complete verification. Failure to verify will prevent ad delivery in Thailand. Advertisers are encouraged to start the process now to avoid disruptions.

Meta Ads to Limit Metrics in Ads Insights API Starting January 2026

15 days ago

Meta Ads

Meta Ads will limit some metrics in the Ads Insights API from January 12, 2026, to improve accuracy and value. The 7-day and 28-day view attribution windows will be removed, but other windows will stay. Breakdown availability changes include unique-count fields limited to 13 months of data and frequency breakdowns to 6 months. Total values for API fields remain accessible for up to 37 months.

Facebook Marketing API Adds Limited Spend Feature for Excluded Placements

23 days ago

Meta Ads

Starting October 8th, Facebook will allow advertisers to allocate up to 5% of their spend to excluded placements to enhance performance. This feature offers flexibility without fully removing placements. Advertisers must use new API endpoints to set these limits, as the default behavior remains unchanged. Advantage+ placements are still recommended for optimal performance. This feature applies to Sales and Leads objectives, enabling partial delivery to specific placements.

Facebook launches Graph API v24.0 and Marketing API v24.0 for developers

23 days ago

Meta Ads

Facebook launched Graph API v24.0 and Marketing API v24.0, introducing updates such as enabling dynamic media by default for Advantage+ catalog ads, requiring developers to opt out if desired. New features include limited spend on excluded placements, ad set budget sharing, and stricter custom audience restrictions. The video feeds ad placement is discontinued. Developers must update integrations before deadlines to ensure compliance and performance.

Facebook to Deprecate ASC and AAC MAPI with Migration to Advantage+

23 days ago

Meta Ads

Facebook is transitioning to the Advantage+ experience, phasing out legacy APIs like ASC and AAC for campaigns. From MAPI V24.0 on October 8, new ASC/AAC campaigns cannot be created. Developers can migrate existing campaigns to Advantage+ using new fields or through manual Ads Manager edits. Some campaigns, particularly those with specific budget settings or ad set limits, are ineligible for migration. Updated documentation is available for more details.

Facebook Bans Ads on Social Issues and Politics in EU Following New Regulations

25 days ago

Meta Ads Facebook

Meta will ban social issue, electoral, or political ads in the EU starting October 6, 2025, due to the EU's TTPA regulation, which complicates advertising processes. This decision does not affect ads outside the EU, and Meta will continue to offer verification and transparency tools globally. Advertisers must update error handling for affected endpoints: campaigns, ads, adsets, and ad creatives. More details can be found in the Marketing API documentation.

Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

25 days ago

Meta Ads Instagram

New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.

Instagram and Facebook launch new creator marketplace and discovery APIs

1 months ago

Meta Ads Instagram

Meta is launching two APIs to enhance creator marketing on Instagram and Facebook. The Instagram creator marketplace API will be available on October 1, 2025, and the Facebook creator discovery API on October 6, 2025. These APIs help brands discover and evaluate creators for partnership ads, featuring keyword search, creator insights, and similar creator suggestions. Developers can access the APIs after app review, with documentation available for preview.