Meta For Developers | Swipe Insight

Facebook For Developers Launches App Review Improvements This Month

13 hours ago

Starting this month, improvements will simplify the App Review and Data Access Renewal processes. Developers can now satisfy compliance obligations immediately when requesting access to permissions, allowing them to have a data license for the next year. The process is streamlined as information is saved for future requests or annual compliance. These changes aim to save developers time and enhance their experience on the platform.

Meta Marketing API updates Advantage+ audience behaviors

1 days ago

Meta Ads

On May 29th, changes to Advantage+ audience behaviors were announced. From API version V23.0, the advantage_audience parameter in targeting_automation will default to 1 or require explicit setting to 1 or 0 when creating new ad sets. This change does not affect updates of existing ad sets. Default settings will trigger automatic opt-in for certain setups, while non-default settings will result in an error. Partners should test Advantage+ audience to improve performance.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Meta Updates Marketing API with New Advantage+ Campaign Structure

13 days ago

Meta Ads

Meta updated its Marketing API to simplify Advantage+ campaign setup for sales and app campaigns, initially for select advertisers with wider rollout planned. The update unifies Advantage+ and manual campaigns into one API experience. A new API flag, "advantage_state," shows when campaigns are Advantage+ ON, meaning they use automated budget, AI audience targeting, and optimized placements for better results.

Facebook Launches Graph API v23.0 and Marketing API v23.0 for Developers

18 days ago

Meta Ads

Facebook launched Graph API v23.0 and Marketing API v23.0, introducing a content monetization earnings metric for creators, showing earnings at the page or post level. Daily budget flexibility for ads increased from 25% to 75%. New endpoints for monetization earnings and approximate earnings metrics were added. Updates include changes to audience behaviors and error codes, while Instagram User IDs are replaced with IG User IDs.

Meta Expands Ad Copies API to Allow Creative Field Changes During Duplication

19 days ago

Meta Ads

As of May 5, 2025, developers can make more changes to their ads when duplicating via Ad Copies API. Top level creative parameters such as title, link_url, url_tags, body, and others can now be edited for the copied ad, whereas previously, all fields were copied over and could not be changed. This is not a breaking change, so no immediate action is required. This release provides developers with more flexibility when copying ads.

Meta expands Marketing API to support ads in Threads feed with Reach Traffic Conversions

28 days ago

Meta Ads

Meta supports ads in Threads through Marketing API, enabling campaign extension with existing assets. Ads appear in Threads feed with Reach, Traffic, and Website Conversions goals. Brand safety standards apply, with low initial ad volume. Advertisers need a Threads profile and permissions. Threads ads require Instagram feed selection, support single image ads, and lack customization. Insights are via API; third-party comment moderation isn't supported.

Meta Advertisers in Singapore Must Complete Verification and Transparency Processes

1 months ago

Meta Ads

Meta is enforcing verification and transparency requirements for Singapore advertisers starting May 27, 2025. Advertisers must verify beneficiaries and payers' identities and disclose this information. Notifications will inform when to set this data, with early verification encouraged to prevent ad issues. Active ads before the deadline do not require edits if the account is verified. Advertisers will have at least three weeks to comply after notification.

oEmbed Updates Announced for Instagram and Facebook Posts and Videos

2 months ago

Facebook Instagram

The oEmbed feature enables apps to embed HTML and metadata for public Facebook and Instagram content. Recent updates to oEmbed endpoints will remove certain fields and deprecate the Facebook page posts endpoint. Developers can request the new meta_oembed_read feature without changes. Existing users will transition to this feature by October 1, 2025. Instagram will no longer provide thumbnail fields, so developers should create their own.

Meta Expands Marketing API Support for Instagram Partnership Ads

2 months ago

Meta Ads Instagram

Meta has expanded Marketing API support for partnership ads, simplifying creator marketing campaigns alongside regular advertising. These ads allow promotions in collaboration with creators and brands, featuring both accounts for better performance. New API features include using existing Instagram posts for partnership ads and enabling click-to-message destinations. Creators need professional accounts and must meet Meta's eligibility criteria for participation.