Facebook Releases Python Version of Popular Robyn MMM Model
1 days ago
Facebook has released a Python version of the popular Robyn MMM model, which was previously available only in R. This version enhances Robyn's adoption in the Python community and improves marketing mix modeling. Since its launch in 2021, Robyn has inspired businesses to utilize marketing mix modeling, leading to deeper insights into marketing investments. Meta supports advertisers through data access, partnerships, and research, focusing on efficient modeling and community collaboration.