Meta is enhancing its gaming platform with Network Enabled Zero Permissions and Instant Games SDK API v8.0, improving user experience by allowing smoother game access while limiting data sharing. Developers benefit from increased player engagement and reduced compliance burdens. Existing Web Games must migrate to Instant Games by September 30, 2026, as Web Games are outdated. New Instant Games must use Zero Permissions starting August 1, 2025.
Timely communication is essential for customer satisfaction. Businesses often struggle to send important notifications like order updates and appointment reminders, risking engagement. Utility messages on Messenger enable businesses to send updates using Meta-approved templates, simplifying message creation and reducing compliance risks. These messages can replace existing tags and support various notifications, enhancing the customer experience.
Threads is a platform for fresh perspectives and community building. The Threads API, launched last year, now includes new features: adding location and polls to posts, faster text-only thread creation, post deletion, retrieving public profiles and posts, topic tagging and search, click metrics, date-range search, GIF fetching, reply restrictions, real-time mention notifications, and access token debugging. Developer resources are available.
Facebook is enhancing the partnership ads API to improve creator monetization. New features include AI-driven recommendations for creator content, a streamlined ad format for featuring one partner, and improved workflows for uploading Instagram videos to Facebook. Creators can publish to Instagram Stories through the Content Publishing API, with a limit of 100 posts per day. Developers are encouraged to explore these updates.
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Facebook is expanding app use cases to simplify app creation for developers. These use cases allow quick selection tailored to specific goals, bundling products, permissions, and features to reduce complexity. Developers can combine multiple use cases in one app and access a guidance video. The rollout of some use cases is gradual, and not all features may be available to every developer yet. For more details, developers can refer to the documentation.
Meta's updated Marketing API lets businesses send promotional messages on Messenger to subscribed users, enabling re-engagement with over a billion users. It supports adding subscribers via CRM or ads, personalizing messages, and optimizing marketing strategies. Available globally to developers, business access is limited to select countries. Developers must configure Facebook Login and update UI for subscriber management and reporting.
WhatsApp provides businesses with a trusted platform for customer engagement through the WhatsApp Business Calling API, which enables integrated native calling in one thread. This tool enhances lead conversion and customer support by streamlining sales processes and offering efficient escalation channels. Key features include user-initiated calls, business-initiated calls, and click-to-call buttons, all aimed at improving customer experiences.
Meta is updating its ad rules for securities and investment ads targeting India, requiring all advertisers to verify the beneficiary and payer using SEBI registration or alternative verification. Compliance starts July 31, 2025, with verification rolling out from June 26. Verified info will be shown on ads and stored for 7 years. Advertisers must verify and select this info via Meta tools. Existing ads before July 31, 2025, need no changes if verified.
Starting this month, improvements will simplify the App Review and Data Access Renewal processes. Developers can now satisfy compliance obligations immediately when requesting access to permissions, allowing them to have a data license for the next year. The process is streamlined as information is saved for future requests or annual compliance. These changes aim to save developers time and enhance their experience on the platform.
