Meta is launching two APIs to enhance creator marketing on Instagram and Facebook. The Instagram creator marketplace API will be available on October 1, 2025, and the Facebook creator discovery API on October 6, 2025. These APIs help brands discover and evaluate creators for partnership ads, featuring keyword search, creator insights, and similar creator suggestions. Developers can access the APIs after app review, with documentation available for preview.
Meta has launched a new REST API framework to simplify integration with its APIs, addressing developer feedback on the Graph API. This framework follows industry standards, enhancing clarity and ease of use. It is contract-driven for schema stability and will support Meta's expanding ecosystem. By 2026, REST will be the default for new APIs. Existing Graph API integrations will remain functional, and developers can expect ongoing updates and resources.
Starting September 1st, 2025, the Dynamic Media field for Advantage+ Catalog ads will default to OPT_IN, aligning with Ads Manager's settings. This change affects Single Image, Carousel, and Collection formats, enhancing ad performance through better use of Catalog Product Video assets. Developers must update their API integrations before the launch date to opt out. The rollout will start on September 1st, 2025, with full enforcement by October 20th, 2025.
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Meta has launched the WhatsApp for Business Technical Implementation Certification to help developers validate their skills and attract clients. This certification allows developers to demonstrate expertise, stand out from competitors, and build trust with clients. It can lead to more clients, higher earnings, and access to a global network. The exam covers setting up the WhatsApp Business Platform and integrating APIs. The certification exam is currently free.
Beginning November 15, 2025, Facebook will deprecate the ‘impressions’ and ‘page fans’ metrics from the Page Insights API to align with the Facebook app and Meta Business Suite. The ‘impressions’ metric will be replaced by ‘views’. The Page Insights tab for classic Pages was deprecated on November 1, 2023. Developers have a 90-day notice to prepare for these changes, after which the API will return an invalid metric error for the deprecated metrics.
Threads is a platform for fresh perspectives and community building. The Threads API helps creators and businesses engage in conversations. Recent enhancements include adding locations to posts, creating polls, faster text-only threads, deleting posts, retrieving public profiles, using topic tags, querying click metrics, searching by date range, fetching GIFs, and real-time notifications for mentions. Developer resources are available.
The deprecation of legacy Instagram fields in the Marketing API is set for September 9, 2025, earlier than the previous date of January 21, 2026. Marketing API v22.0 will replace fields like ‘instagram_actor_id’ with ‘instagram_user_id’. Developers are urged to migrate to the new fields before the deprecation date to maintain functionality. A review of API calls is recommended for those updating to Graph API v22.0, as changes apply immediately.
Meta is enhancing its gaming platform with Network Enabled Zero Permissions and Instant Games SDK API v8.0, improving user experience by allowing smoother game access while limiting data sharing. Developers benefit from increased player engagement and reduced compliance burdens. Existing Web Games must migrate to Instant Games by September 30, 2026, as Web Games are outdated. New Instant Games must use Zero Permissions starting August 1, 2025.
Timely communication is essential for customer satisfaction. Businesses often struggle to send important notifications like order updates and appointment reminders, risking engagement. Utility messages on Messenger enable businesses to send updates using Meta-approved templates, simplifying message creation and reducing compliance risks. These messages can replace existing tags and support various notifications, enhancing the customer experience.
