Meta has launched the WhatsApp for Business Technical Implementation Certification to help developers validate their skills and attract clients. This certification allows developers to demonstrate expertise, stand out from competitors, and build trust with clients. It can lead to more clients, higher earnings, and access to a global network. The exam covers setting up the WhatsApp Business Platform and integrating APIs. The certification exam is currently free.
Beginning November 15, 2025, Facebook will deprecate the ‘impressions’ and ‘page fans’ metrics from the Page Insights API to align with the Facebook app and Meta Business Suite. The ‘impressions’ metric will be replaced by ‘views’. The Page Insights tab for classic Pages was deprecated on November 1, 2023. Developers have a 90-day notice to prepare for these changes, after which the API will return an invalid metric error for the deprecated metrics.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Threads is a platform for fresh perspectives and community building. The Threads API helps creators and businesses engage in conversations. Recent enhancements include adding locations to posts, creating polls, faster text-only threads, deleting posts, retrieving public profiles, using topic tags, querying click metrics, searching by date range, fetching GIFs, and real-time notifications for mentions. Developer resources are available.
The deprecation of legacy Instagram fields in the Marketing API is set for September 9, 2025, earlier than the previous date of January 21, 2026. Marketing API v22.0 will replace fields like ‘instagram_actor_id’ with ‘instagram_user_id’. Developers are urged to migrate to the new fields before the deprecation date to maintain functionality. A review of API calls is recommended for those updating to Graph API v22.0, as changes apply immediately.
Meta is enhancing its gaming platform with Network Enabled Zero Permissions and Instant Games SDK API v8.0, improving user experience by allowing smoother game access while limiting data sharing. Developers benefit from increased player engagement and reduced compliance burdens. Existing Web Games must migrate to Instant Games by September 30, 2026, as Web Games are outdated. New Instant Games must use Zero Permissions starting August 1, 2025.
Timely communication is essential for customer satisfaction. Businesses often struggle to send important notifications like order updates and appointment reminders, risking engagement. Utility messages on Messenger enable businesses to send updates using Meta-approved templates, simplifying message creation and reducing compliance risks. These messages can replace existing tags and support various notifications, enhancing the customer experience.
Threads is a platform for fresh perspectives and community building. The Threads API, launched last year, now includes new features: adding location and polls to posts, faster text-only thread creation, post deletion, retrieving public profiles and posts, topic tagging and search, click metrics, date-range search, GIF fetching, reply restrictions, real-time mention notifications, and access token debugging. Developer resources are available.
Facebook is enhancing the partnership ads API to improve creator monetization. New features include AI-driven recommendations for creator content, a streamlined ad format for featuring one partner, and improved workflows for uploading Instagram videos to Facebook. Creators can publish to Instagram Stories through the Content Publishing API, with a limit of 100 posts per day. Developers are encouraged to explore these updates.
Facebook is expanding app use cases to simplify app creation for developers. These use cases allow quick selection tailored to specific goals, bundling products, permissions, and features to reduce complexity. Developers can combine multiple use cases in one app and access a guidance video. The rollout of some use cases is gradual, and not all features may be available to every developer yet. For more details, developers can refer to the documentation.
