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User and Media Insights Now Available on Instagram API with Instagram Login

21 hours ago

In July 2024, the Instagram API with Instagram Login launched to simplify onboarding for businesses and creators. This API allows all Instagram accounts to access insights on content performance, including views and follower trends. Developers must request the `instagram_business_manage_insights` permission for access. A new feature in the Content Publishing API allows alt_text descriptions for images, improving accessibility for visually impaired users.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

WhatsApp Business Users Get New API Solutions from Facebook

5 days ago

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Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

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Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

1 months ago

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Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

Meta Launches Graph API v22.0 and Marketing API v22.0 with Major Updates

2 months ago

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Meta has released Graph API v22.0 and Marketing API v22.0 with significant updates. The Marketing API now includes improved location targeting, which has reduced costs by 6.7%, and new restrictions on custom audiences for housing and financial services. Instagram API changes involve unified endpoints and new metrics, with some metrics being deprecated. Key deprecation dates for various API versions are set for 2025, and Detailed Targeting exclusions are being removed.

Meta Announces Major Updates to Instagram API and Marketing API

2 months ago

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Meta announced updates to the Instagram Graph API and Marketing API to simplify developer integration. Legacy endpoints are replaced with IG User, IG Media, and IG Comment objects, requiring migration by set deadlines. Various fields will be removed or renamed, and new metrics like views will be added to enhance content performance tracking. Developers must update their applications by April 21, 2025, to align with these changes and avoid issues.

Meta Removes Detailed Targeting Exclusions from Ad Platform

2 months ago

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Meta is removing Detailed Targeting exclusions to enhance ad performance. Advertisers can still exclude employers at the account level. Tests indicate a 22.6% reduction in Cost per Conversion without these exclusions. Custom audiences will be deprecated from exclusions but can still be used through another field. Developers must implement changes by April 21, 2025, and specific endpoints will be affected.

Meta Introduces Major Updates to Marketing API v22.0 with Changes to Advantage+ Creative

2 months ago

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V22.0 of the Marketing API will launch on January 21, 2025, deprecating the Advantage+ Creative Standard Enhancements bundle in favor of individual enhancements. Developers must opt in to each feature separately. New features for ad previews and transparency in opt-in status will be introduced gradually starting January 27, 2025. Advertisers will have a 90-day grace period to upgrade to the latest version, after which older API calls may fail.

Facebook Releases Python Version of Popular Robyn MMM Model

3 months ago

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Facebook has released a Python version of the popular Robyn MMM model, which was previously available only in R. This version enhances Robyn's adoption in the Python community and improves marketing mix modeling. Since its launch in 2021, Robyn has inspired businesses to utilize marketing mix modeling, leading to deeper insights into marketing investments. Meta supports advertisers through data access, partnerships, and research, focusing on efficient modeling and community collaboration.

Facebook Login for Business Expands Eligibility for Developers

3 months ago

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Facebook has expanded eligibility for Facebook Login for Business, allowing more Tech Providers to create secure integrations that enhance client experiences. Benefits include customizable onboarding, scalability with Meta's tools like Marketing API and Messenger, and improved privacy protection. Developers can visit the Facebook Login for Business web page to learn more about its advantages and check their eligibility.