Meta For Developers | Swipe Insight

Meta Marketing API adds new features and optimizations to Partnership Ads API

3 days ago

Facebook is enhancing the partnership ads API to improve creator monetization. New features include AI-driven recommendations for creator content, a streamlined ad format for featuring one partner, and improved workflows for uploading Instagram videos to Facebook. Creators can publish to Instagram Stories through the Content Publishing API, with a limit of 100 posts per day. Developers are encouraged to explore these updates.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Understanding App Use Cases for Facebook Developers

3 days ago

Facebook Meta

Facebook is expanding app use cases to simplify app creation for developers. These use cases allow quick selection tailored to specific goals, bundling products, permissions, and features to reduce complexity. Developers can combine multiple use cases in one app and access a guidance video. The rollout of some use cases is gradual, and not all features may be available to every developer yet. For more details, developers can refer to the documentation.

Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

9 days ago

Meta Ads

Meta's updated Marketing API lets businesses send promotional messages on Messenger to subscribed users, enabling re-engagement with over a billion users. It supports adding subscribers via CRM or ads, personalizing messages, and optimizing marketing strategies. Available globally to developers, business access is limited to select countries. Developers must configure Facebook Login and update UI for subscriber management and reporting.

WhatsApp Business Calling API Enables Seamless End-to-End Customer Journeys

10 days ago

WhatsApp provides businesses with a trusted platform for customer engagement through the WhatsApp Business Calling API, which enables integrated native calling in one thread. This tool enhances lead conversion and customer support by streamlining sales processes and offering efficient escalation channels. Key features include user-initiated calls, business-initiated calls, and click-to-call buttons, all aimed at improving customer experiences.

New Verification and Transparency Rules for Advertisers of Securities Ads in India

15 days ago

Meta Ads

Meta is updating its ad rules for securities and investment ads targeting India, requiring all advertisers to verify the beneficiary and payer using SEBI registration or alternative verification. Compliance starts July 31, 2025, with verification rolling out from June 26. Verified info will be shown on ads and stored for 7 years. Advertisers must verify and select this info via Meta tools. Existing ads before July 31, 2025, need no changes if verified.

Facebook For Developers Launches App Review Improvements This Month

25 days ago

Meta Ads

Starting this month, improvements will simplify the App Review and Data Access Renewal processes. Developers can now satisfy compliance obligations immediately when requesting access to permissions, allowing them to have a data license for the next year. The process is streamlined as information is saved for future requests or annual compliance. These changes aim to save developers time and enhance their experience on the platform.

Meta Marketing API updates Advantage+ audience behaviors

26 days ago

Meta Ads

On May 29th, changes to Advantage+ audience behaviors were announced. From API version V23.0, the advantage_audience parameter in targeting_automation will default to 1 or require explicit setting to 1 or 0 when creating new ad sets. This change does not affect updates of existing ad sets. Default settings will trigger automatic opt-in for certain setups, while non-default settings will result in an error. Partners should test Advantage+ audience to improve performance.

Meta Updates Marketing API with New Advantage+ Campaign Structure

1 months ago

Meta Ads

Meta updated its Marketing API to simplify Advantage+ campaign setup for sales and app campaigns, initially for select advertisers with wider rollout planned. The update unifies Advantage+ and manual campaigns into one API experience. A new API flag, "advantage_state," shows when campaigns are Advantage+ ON, meaning they use automated budget, AI audience targeting, and optimized placements for better results.

Facebook Launches Graph API v23.0 and Marketing API v23.0 for Developers

1 months ago

Meta Ads

Facebook launched Graph API v23.0 and Marketing API v23.0, introducing a content monetization earnings metric for creators, showing earnings at the page or post level. Daily budget flexibility for ads increased from 25% to 75%. New endpoints for monetization earnings and approximate earnings metrics were added. Updates include changes to audience behaviors and error codes, while Instagram User IDs are replaced with IG User IDs.