Beginning November 15, 2025, the ‘impressions’ and ‘page fans’ metrics will be deprecated from the Page Insights API to align with the Facebook app and Meta Business Suite functionalities. The impressions metric will be replaced by the views metric across all API versions. Additionally, the Page Insights tab for classic Pages was fully deprecated on November 1, 2023, leading to the removal of the page fans metrics.
Developers are given a 90-day notice to prepare for these changes, as the API will return an invalid metric error for any deprecated metrics after the implementation date. It is recommended to review the list of deprecated metrics to ensure a smooth transition. For further details and implementation guidelines, developers should consult the developer documentation and changelog.
