The "Swap Selling Points" is a new Advantage+ Creative enhancement from Meta that utilizes AI to modify the text in image ads. According to Meta, this feature replaces the existing text with AI-generated selling points derived from the ad's text options, while keeping the visual elements unchanged. However, the enhancement only appears when using images without text, which raises questions about its practical application.
Currently, the feature requires a significant level of trust, as there are no examples provided by Meta to illustrate how the AI-generated text will look. Unlike other enhancements where users can preview AI applications, this option lacks such visibility. Customization of the AI-generated versions could enhance its usefulness, allowing for the creation of multiple variations of an image without the need for manual edits.
