Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Meta Ads Creator
95 Swipes
Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.
8 days ago
The 'Enhance CTA' feature for Meta Ads shows example phrases that can replace your default CTA button text. By enabling it in 'Advantage+ creative enhancements' at the ad level, Meta generates key phrases from your ad sources. You can view all phrases via the 'Customize' button. Individual phrase edits aren't allowed, but you can enable this to improve CTA performance if the phrases look good.
24 days ago
Meta Ads now allows ROAS goal optimization for any custom event, not just 'Purchase' events. Previously, value maximization required selecting a 'Purchase Conversion Event.' With this update, advertisers can optimize ROAS using custom or non-purchase events like 'first purchase,' 'subscription,' 'view content,' or 'add to wishlist.' To use this, add a value parameter to the custom event for accurate ROAS calculation.
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28 days ago
Meta's new 'Tailor variations to personas' feature in Advantage+ creative text generation uses AI to identify personas from your account and ads, generating primary text and headline variations for each. You can replace AI-generated text with your own. Personas don't affect targeting but tailor copy for better engagement. Available for English, Portuguese, and Spanish primary text.
29 days ago
Meta will remove the product categories feature from Advantage+ catalog ads by July 2025. Advertisers will no longer organize products by categories, brands, or themes within ads. Ads will automatically switch to carousel format, changing how products are displayed. This ends the granular control advertisers had over product segmentation. No replacement features have been announced, signaling a shift to simpler catalog ad formats.
1 months ago
Meta now supports site links as carousel ads on Facebook and Instagram for single image or video ads. When you add site links, each link can become a carousel card, increasing exposure and click opportunities. The main ad image or video appears as the first card, followed by site link thumbnails. Site links can link to domains you don't own, allowing diverse destinations like Amazon or YouTube.
1 months ago
Meta Ads now offers 'Value rules' to adjust bids for specific audiences based on age, gender, location, or mobile OS. Advertisers can create up to 10 rules with 2 criteria each to optimize conversions by increasing or decreasing bids for preferred groups. Only the first applicable rule applies if multiple match. This feature helps focus budgets without multiple ad sets but may raise cost per result. Outcomes can be tracked in Ads Manager.
1 months ago
Meta introduced new creative insights for ad accounts, allowing users to view 'Top Creative Themes' in the 'Ads Reporting' > 'Account insights' section. This feature displays themes identified from ads, including the number of active ads and spending for each theme. It helps assess if ad themes align with brand values and allows comparison with industry themes for better optimization. Clicking a theme provides guidance on ad adjustments and relevant examples.
1 months ago
Meta has introduced dual-path optimization for Lead Ads campaigns, enabling advertisers to generate leads through website forms and instant forms simultaneously. This feature allows Meta's algorithms to direct users to the most likely conversion path. Advertisers can set a website URL or select a Meta instant form, with real-time decisions on which to present. Meta will also automatically adjust bids for website conversions to enhance lead generation.
1 months ago
Meta has launched an AI-powered "Translate Text" feature for advertisers, which automatically translates ad text and headlines into various languages. This allows ads to reach audiences beyond selected language settings, displaying translations when suitable. The feature is disabled by default, and advertisers should review translations to ensure brand consistency. Advertisers can check their settings in Meta Ads Manager to align with campaign goals.
