Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Meta Ads Creator
98 Swipes
Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.
3 hours ago
The Meta Ads Manager update simplifies filtering by allowing users to enter multiple words in a single filter instead of creating separate conditions. The 'Contains' filter now reads 'Contains any of' and 'Doesn't contain' is 'Doesn't contain any of,' making it easier to filter campaigns, ad sets, and ads, including by campaign and ad set names.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
12 days ago
Meta introduced a new 'Creative' breakdown in Ads Manager to analyze ad results by 'Flexible format' and 'AI generated images.' Advertisers can now see performance data for up to 10 images and videos in a single campaign and compare generated image variations. This update reveals insights previously unavailable, with additional breakdowns like 'Related media' starting to appear for some accounts, enhancing ad optimization.
15 days ago
Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.
28 days ago
The 'Enhance CTA' feature for Meta Ads shows example phrases that can replace your default CTA button text. By enabling it in 'Advantage+ creative enhancements' at the ad level, Meta generates key phrases from your ad sources. You can view all phrases via the 'Customize' button. Individual phrase edits aren't allowed, but you can enable this to improve CTA performance if the phrases look good.
1 months ago
Meta Ads now allows ROAS goal optimization for any custom event, not just 'Purchase' events. Previously, value maximization required selecting a 'Purchase Conversion Event.' With this update, advertisers can optimize ROAS using custom or non-purchase events like 'first purchase,' 'subscription,' 'view content,' or 'add to wishlist.' To use this, add a value parameter to the custom event for accurate ROAS calculation.
1 months ago
Meta's new 'Tailor variations to personas' feature in Advantage+ creative text generation uses AI to identify personas from your account and ads, generating primary text and headline variations for each. You can replace AI-generated text with your own. Personas don't affect targeting but tailor copy for better engagement. Available for English, Portuguese, and Spanish primary text.
1 months ago
Meta will remove the product categories feature from Advantage+ catalog ads by July 2025. Advertisers will no longer organize products by categories, brands, or themes within ads. Ads will automatically switch to carousel format, changing how products are displayed. This ends the granular control advertisers had over product segmentation. No replacement features have been announced, signaling a shift to simpler catalog ad formats.
1 months ago
Meta now supports site links as carousel ads on Facebook and Instagram for single image or video ads. When you add site links, each link can become a carousel card, increasing exposure and click opportunities. The main ad image or video appears as the first card, followed by site link thumbnails. Site links can link to domains you don't own, allowing diverse destinations like Amazon or YouTube.
2 months ago
Meta Ads now offers 'Value rules' to adjust bids for specific audiences based on age, gender, location, or mobile OS. Advertisers can create up to 10 rules with 2 criteria each to optimize conversions by increasing or decreasing bids for preferred groups. Only the first applicable rule applies if multiple match. This feature helps focus budgets without multiple ad sets but may raise cost per result. Outcomes can be tracked in Ads Manager.
