Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

88 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

Swipes

Meta Launches Dual-Path Optimization for Lead Ads with Website and Instant Forms

2 days ago

Meta Ads

Meta has introduced dual-path optimization for Lead Ads campaigns, enabling advertisers to generate leads through website forms and instant forms simultaneously. This feature allows Meta's algorithms to direct users to the most likely conversion path. Advertisers can set a website URL or select a Meta instant form, with real-time decisions on which to present. Meta will also automatically adjust bids for website conversions to enhance lead generation.

Meta Launches AI-Powered Translate Text Feature for Advertisers

3 days ago

Meta Ads

Meta has launched an AI-powered "Translate Text" feature for advertisers, which automatically translates ad text and headlines into various languages. This allows ads to reach audiences beyond selected language settings, displaying translations when suitable. The feature is disabled by default, and advertisers should review translations to ensure brand consistency. Advertisers can check their settings in Meta Ads Manager to align with campaign goals.

Meta launches Omnichannel ad campaigns to boost sales online and in-store

9 days ago

Meta Ads

Meta has launched 'Omnichannel' ad campaigns to boost sales in physical stores and online through one campaign. Advertisers can use all targeting options and ad formats for sales objectives, applicable to both 'Advantage+ shopping campaigns' and 'Manual sales campaigns'. Choosing 'Website and in-store' optimization allows ads to optimize automatically and display nearby store information. Required setup includes a dataset for event matching and a connected catalog.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

Incremental Attribution feature added to Meta Ads reporting for better conversion insights

22 days ago

Meta Ads

Meta Ads reporting now includes 'Incremental Attribution' with a new 'Advanced' option in the 'Compare attribution settings.' This feature shows 'Incremental conversions,' which are conversions that would not have happened without the ad. Users can add the 'Incremental attribution' column to analyze these conversions, even if not optimizing for them. The updated settings also allow comparison of different view and click attributed results with incremental results.

Trending ️‍🔥

Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

28 days ago

Meta Ads

Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

Trending ️‍🔥

Meta Ads Now Automatically Include UTM Parameters for All Ads

1 months ago

Meta Ads

UTM Parameters are now automatically added to all Meta ads when not manually provided, helping advertisers attribute website results to specific campaigns and ads. Meta will include parameters like utm_source, utm_medium, utm_campaign, utm_content, utm_term, and utm_id in the landing page URL. This allows tracking results in external analytics tools. However, it's still advisable to manually create a UTM parameter template for improved analysis.

Meta Launches Ratings and Reviews Feature for Facebook Ads

1 months ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

Meta Introduces New Branding Feature for Ad Customization

1 months ago

Meta Ads

Meta has introduced a new branding feature for its advertising platform, allowing advertisers to customize branding elements in ads. Advertisers can upload logos, select fonts, and choose up to three colors for headlines and captions. This feature integrates with Meta's AI image generation, enabling branding presets for future images, though it is off by default. Advertisers can modify preferences anytime, enhancing control and streamlining the ad creation process.

Trending ️‍🔥

Meta CAPI Bug Causes Event Deduplication Issues for Advertisers

1 months ago

Tracking Meta Ads

Meta advertisers using Conversions API (CAPI) are facing a deduplication bug that counts events like 'Purchase' and 'AddToCart' twice. This started around March 16, 2025, due to missing event_id values, leading to inflated metrics and attribution issues. Advertisers can check for this in Meta Events Manager and are advised to either wait for a fix or temporarily disable server-side tracking to avoid duplicate counts.

Bram Van der Hallen

Top Creator

About

Top Topics

Achievements

Coming Soon 🤞

Swipes