Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Meta Ads Creator
117 Swipes
Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.
16 days ago
Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.
1 months ago
Meta is rolling out Threads ads globally, so add your Threads account to your Meta Business Suite. To do this, go to 'Business Settings' in Meta Business Suite, then 'Threads accounts' under 'Accounts.' You must have an Instagram account with the same username linked first. If your Facebook or Instagram is missing, log in with your Instagram to find or merge business suites. Ensure your business owns all accounts, not third parties.
1 months ago
Meta Ads introduced ad sequencing for 'Awareness' and 'Engagement' campaigns, previously available only for 'reservation' campaigns with large audiences. To set up, create a campaign with the right objective, set performance goals, control frequency, add ads, configure a lifetime budget, then enable and arrange ad sequencing at the ad set level. This allows ads to show in a specific order, enhancing storytelling and brand interest.
1 months ago
Starting January 2026, the 'Instagram Explore' ad placement will be removed. Clicking tiles in the Explore grid will open a Reels viewer instead of the Explore feed. Ads targeting 'Instagram Reels' will now appear in the former Explore feed area, providing the same Reels experience. Ad sets targeting 'Instagram Explore' will shift to other placements, but 'Instagram Explore home' remains available.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
2 months ago
Meta ads now offer a new breakdown view allowing quick analysis by attribution settings. Unlike the traditional column comparison, selecting 'Attribution settings' in the 'Breakdown' menu displays results in rows. The feature highlights a 2-7 day click row, showing the difference between 7-day and 1-day click results, simplifying analysis.
2 months ago
Meta Ads' new 'Conversion count' breakdown shows 'First conversion' and 'All other conversions' within one attribution setting, useful for campaigns with multiple user conversions. It creates two rows at campaign, ad set, and ad levels, clarifying conversion data without comparing attribution windows. This helps analyze if Meta prioritizes new converters when optimizing for 'First conversions'. The feature is in Ads Manager's 'Breakdown' menu.
2 months ago
Meta Ads now may show promotions directly on ads before users tap them, sometimes changing the CTA to 'See offer'. You can add promotions manually or auto-source promo codes, though auto-sourcing is not recommended for many promotions. To add, go to the ad level in the campaign and find the 'Creative setup' section. Always check for auto-selected promotions to avoid irrelevant offers.
3 months ago
Meta's 'Leads' campaigns with 'Instant forms' now allow users to message you on WhatsApp immediately after submitting their info. This feature helps connect with prospects and build trust via a CTA button for WhatsApp chat. To use it, add and connect a WhatsApp business account to your page, then select the account and customize the CTA text, defaulting to 'Chat on WhatsApp'.
3 months ago
Meta has expanded 'Value rules' to include 'Conversion location,' allowing custom value rules for conversions on websites, apps, or Instant forms. Increasing bids for a location like Instant forms can boost conversions there but may raise overall costs. Users should review data carefully before applying these rules. Value rules guide algorithms toward valuable outcomes without excluding options.
