Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

104 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

Swipes

Meta Introduces 4 Ads Updates Featuring Reels, Catalog Access, and Threads Ads

1 days ago

Meta Ads

Meta is expanding Reels Trending Ads to more advertisers. Automatic catalog access notifications will grant full catalog access to more business members, adjustable in Business Manager. Meta offers free 1-click CAPI Gateway demos to show campaign impact, available via Partner center in Business Suite. Threads Ads will support more formats, including carousel, 4:5 ratio, Advantage+ catalog, and App ads testing.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Meta adds new Instagram follow metric for advertisers with custom insights

9 days ago

Meta Ads Instagram

Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.

Meta Ads Manager adds more IF columns to conditional formatting for better reporting

10 days ago

Meta Ads

Meta Ads Manager's 'Conditional formatting' now supports more IF columns, expanding beyond 'Cost per result', 'ROAS', 'CPM', 'CTR', and 'CPC'. Users can create multiple rules in Ads Manager for colorful reports that highlight min and max values, improving data analysis. This update aligns conditional formatting in Ads Manager with Ads Reporting features.

Meta Rolls Out New Instagram Follows Metric for Ad Account Reporting

22 days ago

Meta Ads

The new 'Instagram follows' metric is rolling out to more Meta ad accounts, allowing customization of Meta ads reports to include it. It shows the number of Instagram follows attributed to ads at campaign, ad set, and ad levels. While you can't optimize for followers yet, you can track which ads convert users into followers. This metric reveals audience interest and helps analyze conversion from profile visits to follows.

Meta adds toggle and manage button to simplify site link editing for ads

28 days ago

Meta Ads

Meta improved managing site links for Meta ads, making it easier to add, edit, or delete links. Previously, editing required removing and re-adding links, which was cumbersome. Now, there is a toggle to disable site links and a 'Manage site links' button for quick edits, including thumbnails, titles, and URLs. The user suggests adding the ability to save and select sets of site links from a dropdown for future ads.

Meta adds Value Rules to adjust bids by audience and placement in Ads Manager

1 months ago

Meta Ads

Meta introduced 'Value rules' in Ads Manager, allowing advertisers to adjust bids for specific audiences based on Age, Gender, OS, Location, and Placement, including Instagram feed. This feature helps optimize campaigns by focusing budgets on preferred audiences without multiple ad sets. Advertisers can create up to 10 rules with 2 criteria each, and Meta applies the first matching rule to improve conversion outcomes, though costs may rise.

Meta Ads Manager simplifies filtering with new multi-word conditions

1 months ago

Meta Ads

The Meta Ads Manager update simplifies filtering by allowing users to enter multiple words in a single filter instead of creating separate conditions. The 'Contains' filter now reads 'Contains any of' and 'Doesn't contain' is 'Doesn't contain any of,' making it easier to filter campaigns, ad sets, and ads, including by campaign and ad set names.

Meta unveils Creative breakdown for Flexible formats and AI generated image ads

2 months ago

Meta Ads

Meta introduced a new 'Creative' breakdown in Ads Manager to analyze ad results by 'Flexible format' and 'AI generated images.' Advertisers can now see performance data for up to 10 images and videos in a single campaign and compare generated image variations. This update reveals insights previously unavailable, with additional breakdowns like 'Related media' starting to appear for some accounts, enhancing ad optimization.

Meta Ads launches Related media feature to boost ad reach and performance

2 months ago

Meta Ads

Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.

Bram Van der Hallen

Top Creator

About

Top Topics

Achievements

Coming Soon 🤞

Swipes