Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Meta Ads Creator
105 Swipes
Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.
15 days ago
Meta added an option in Ads Manager to create a new campaign by duplicating a high-performing one. When creating a campaign, you can start from scratch or choose from up to 3 suggested campaigns based on comparisons with similar businesses. Meta also offers to enable Advantage+ recommendations, which you can customize by deselecting specific options.
22 days ago
Meta is expanding Reels Trending Ads to more advertisers. Automatic catalog access notifications will grant full catalog access to more business members, adjustable in Business Manager. Meta offers free 1-click CAPI Gateway demos to show campaign impact, available via Partner center in Business Suite. Threads Ads will support more formats, including carousel, 4:5 ratio, Advantage+ catalog, and App ads testing.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.
1 months ago
Meta Ads Manager's 'Conditional formatting' now supports more IF columns, expanding beyond 'Cost per result', 'ROAS', 'CPM', 'CTR', and 'CPC'. Users can create multiple rules in Ads Manager for colorful reports that highlight min and max values, improving data analysis. This update aligns conditional formatting in Ads Manager with Ads Reporting features.
1 months ago
The new 'Instagram follows' metric is rolling out to more Meta ad accounts, allowing customization of Meta ads reports to include it. It shows the number of Instagram follows attributed to ads at campaign, ad set, and ad levels. While you can't optimize for followers yet, you can track which ads convert users into followers. This metric reveals audience interest and helps analyze conversion from profile visits to follows.
1 months ago
Meta improved managing site links for Meta ads, making it easier to add, edit, or delete links. Previously, editing required removing and re-adding links, which was cumbersome. Now, there is a toggle to disable site links and a 'Manage site links' button for quick edits, including thumbnails, titles, and URLs. The user suggests adding the ability to save and select sets of site links from a dropdown for future ads.
2 months ago
Meta introduced 'Value rules' in Ads Manager, allowing advertisers to adjust bids for specific audiences based on Age, Gender, OS, Location, and Placement, including Instagram feed. This feature helps optimize campaigns by focusing budgets on preferred audiences without multiple ad sets. Advertisers can create up to 10 rules with 2 criteria each, and Meta applies the first matching rule to improve conversion outcomes, though costs may rise.
2 months ago
The Meta Ads Manager update simplifies filtering by allowing users to enter multiple words in a single filter instead of creating separate conditions. The 'Contains' filter now reads 'Contains any of' and 'Doesn't contain' is 'Doesn't contain any of,' making it easier to filter campaigns, ad sets, and ads, including by campaign and ad set names.
3 months ago
Meta introduced a new 'Creative' breakdown in Ads Manager to analyze ad results by 'Flexible format' and 'AI generated images.' Advertisers can now see performance data for up to 10 images and videos in a single campaign and compare generated image variations. This update reveals insights previously unavailable, with additional breakdowns like 'Related media' starting to appear for some accounts, enhancing ad optimization.
