Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

85 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

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Incremental Attribution feature added to Meta Ads reporting for better conversion insights

7 days ago

Meta Ads

Meta Ads reporting now includes 'Incremental Attribution' with a new 'Advanced' option in the 'Compare attribution settings.' This feature shows 'Incremental conversions,' which are conversions that would not have happened without the ad. Users can add the 'Incremental attribution' column to analyze these conversions, even if not optimizing for them. The updated settings also allow comparison of different view and click attributed results with incremental results.

Trending ️‍🔥

Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

13 days ago

Meta Ads

Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

Trending ️‍🔥

Meta Ads Now Automatically Include UTM Parameters for All Ads

15 days ago

Meta Ads

UTM Parameters are now automatically added to all Meta ads when not manually provided, helping advertisers attribute website results to specific campaigns and ads. Meta will include parameters like utm_source, utm_medium, utm_campaign, utm_content, utm_term, and utm_id in the landing page URL. This allows tracking results in external analytics tools. However, it's still advisable to manually create a UTM parameter template for improved analysis.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Launches Ratings and Reviews Feature for Facebook Ads

1 months ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

Meta Introduces New Branding Feature for Ad Customization

1 months ago

Meta Ads

Meta has introduced a new branding feature for its advertising platform, allowing advertisers to customize branding elements in ads. Advertisers can upload logos, select fonts, and choose up to three colors for headlines and captions. This feature integrates with Meta's AI image generation, enabling branding presets for future images, though it is off by default. Advertisers can modify preferences anytime, enhancing control and streamlining the ad creation process.

Trending ️‍🔥

Meta CAPI Bug Causes Event Deduplication Issues for Advertisers

1 months ago

Tracking Meta Ads

Meta advertisers using Conversions API (CAPI) are facing a deduplication bug that counts events like 'Purchase' and 'AddToCart' twice. This started around March 16, 2025, due to missing event_id values, leading to inflated metrics and attribution issues. Advertisers can check for this in Meta Events Manager and are advised to either wait for a fix or temporarily disable server-side tracking to avoid duplicate counts.

Meta Adds 1-Day View Attribution Option for Value Maximization in Sales Campaigns

1 months ago

Meta Ads

Meta has introduced a 1-day view attribution feature for Sales campaigns focused on value optimization. This allows advertisers to track conversions that occur within one day of an ad view, providing quicker insights into ad effectiveness. To use this feature, advertisers must create a Sales campaign, select "Website" as the conversion location, and send purchases with tracking values via Meta Pixel or Conversions API.

Meta Ads introduces Chat with leads feature for instant follow-up on lead ads

1 months ago

Meta Ads

When creating a lead ad in Meta Ads, you can enable the 'Chat with leads' feature for immediate follow-up. After a user fills out the form and opts in, a Messenger conversation starts right away. Users will also see a 'View in Messenger' option on the thank you page. To enable this feature, create a 'Leads' campaign, select 'Instant forms' as the conversion location, and check the box for 'Chat with leads from instant form' under 'Follow up with leads'.

Meta updates Leads and Sales campaign setup flow to prioritize AI-driven targeting

1 months ago

Meta Ads

Meta has updated the campaign setup for Leads and Sales campaigns, removing the need for advertisers to choose a setup. This change promotes AI-driven targeting with Advantage+ options enabled by default, while manual targeting remains available but less visible. To access manual options, advertisers must go to the ad set level, find the gear icon, and switch to manual targeting. Default settings may still allow AI to expand targeting beyond specified parameters.

Bram Van der Hallen

Top Creator

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