Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

68 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

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Meta Launches Creative Trends Analytics Tools in Business Suite for Advertisers

1 days ago

Meta Ads

Meta introduced two new creative analytics features in its Business Suite: Creative Freshness and Creative Mix reports. Creative Freshness provides data on the average number of new creatives each week, helping advertisers track their refresh rate to avoid creative fatigue and reduce costs. Creative Mix offers insights into advertising spend across different media formats, promoting a balanced use of images and videos to potentially enhance conversion rates.

Meta Launches Cross-channel Conversion Optimization for Sales Campaigns

6 days ago

Meta Ads

Meta is rolling out Cross-channel Conversion Optimization for Ads campaigns with a Sales objective, allowing advertisers to manage ad destinations more efficiently. Advertisers can choose to direct users to a website, app, or both after clicking an ad. The Advantage destination automatically directs users based on conversion likelihood, while the Manual destination allows advertisers to select a primary and secondary destination.

Meta Ads introduces Quick Views sharing feature for enhanced reporting collaboration

9 days ago

Meta Ads

Meta Ads now enables users to share 'Quick Views' in Ads Reporting. Users can create and edit Quick Views, sharing them with others who have access to the ad account. The Quick View config panel allows editing of the view name and description, along with current selections like columns, sorting, attribution settings, and filters. To share a view, users can utilize new buttons in Ads Manager to copy a link for colleagues or clients to save a copy.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Meta Launches New Traffic Objective for Combined Facebook and Instagram Ads

14 days ago

Meta Ads

Meta has launched a feature allowing marketers to run a single traffic-focused ad campaign for both Facebook and Instagram. This Traffic objective campaign directs users to both their Instagram profile and Facebook Page, simplifying management. Advertisers can send traffic to both platforms, upload a default image, and customize visuals for Instagram. The system optimizes delivery, showing the default image for Facebook and a customized one for Instagram.

Trending ️‍🔥

Meta enhances Instant Forms with Google Sheets integration for automated lead collection

16 days ago

Google Sheets Meta Ads

Meta has updated its Instant Forms feature to allow direct integration with Google Sheets for automated lead data collection, eliminating the need for third-party services like Zapier. The setup is simple through Business Manager, requiring access to 'Instant Forms', selecting 'CRM setup', and authenticating with Google. This integration automatically populates lead information in Google Sheets, enhancing data management and lead management efficiency.

Meta Expands Instagram Reels Support for Video View Optimization in Ad Campaigns

29 days ago

Meta Ads Instagram

Meta has expanded its video advertising by enabling Instagram Reels placement for campaigns optimized for video views. The update introduces Instagram Reels compatibility with the 'Maximize 2-second continuous video plays' goal, previously limited to Instagram Stories and Facebook Reels. Advertisers can now use Instagram Reels placement, 2-second continuous video play optimization, and cross-platform video campaign management.

Meta Expands Traffic Campaigns to Include Facebook Page Promotion

1 months ago

Meta Ads

Meta now allows businesses to drive traffic to Facebook Pages through paid campaigns, previously limited to Instagram profiles. Advertisers can optimize campaigns for Facebook Page visits and target either platform or both, enhancing social media traffic strategy and organic engagement. The new functionality is integrated within Meta's Traffic objective campaigns, allowing selection of 'Instagram or Facebook' as the Conversion location.

Meta Ads Now Require Minimum of 4 Sitelinks for Ad Campaigns

1 months ago

Meta Ads

Meta Ads updated its sitelink policy, requiring four sitelinks instead of three, effective mid-October 2023. This affects all ad campaigns using sitelinks. Ads with fewer than four sitelinks may not display properly, reducing click potential and engagement. Recent data shows increased mobile visibility, higher traffic, and improved tracking. Advertisers should update campaigns, test functionality, and monitor performance.

Trending ️‍🔥

Meta Expands Target Frequency Option to Auction-Based Ads

1 months ago

Meta Ads

Meta has introduced Target Frequency controls for auction-based ads, extending beyond reservation-only availability. Now available for awareness, engagement, auction-based, and lifetime budget campaigns with weekly frequency control. Campaigns must meet a minimum 7-day duration and lifetime budget setting. Two options: Target Frequency, managing average weekly views and impression levels, and Frequency Cap, setting maximum view limits.

Bram Van der Hallen

Top Creator

About

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