
Meta updates Leads and Sales campaign setup flow to prioritize AI-driven targeting
1 days ago
Meta has updated the campaign setup for Leads and Sales campaigns, removing the need for advertisers to choose a setup. This change promotes AI-driven targeting with Advantage+ options enabled by default, while manual targeting remains available but less visible. To access manual options, advertisers must go to the ad set level, find the gear icon, and switch to manual targeting. Default settings may still allow AI to expand targeting beyond specified parameters.