Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

101 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

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Meta Rolls Out New Instagram Follows Metric for Ad Account Reporting

5 days ago

Meta Ads

The new 'Instagram follows' metric is rolling out to more Meta ad accounts, allowing customization of Meta ads reports to include it. It shows the number of Instagram follows attributed to ads at campaign, ad set, and ad levels. While you can't optimize for followers yet, you can track which ads convert users into followers. This metric reveals audience interest and helps analyze conversion from profile visits to follows.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta adds toggle and manage button to simplify site link editing for ads

11 days ago

Meta Ads

Meta improved managing site links for Meta ads, making it easier to add, edit, or delete links. Previously, editing required removing and re-adding links, which was cumbersome. Now, there is a toggle to disable site links and a 'Manage site links' button for quick edits, including thumbnails, titles, and URLs. The user suggests adding the ability to save and select sets of site links from a dropdown for future ads.

Meta adds Value Rules to adjust bids by audience and placement in Ads Manager

1 months ago

Meta Ads

Meta introduced 'Value rules' in Ads Manager, allowing advertisers to adjust bids for specific audiences based on Age, Gender, OS, Location, and Placement, including Instagram feed. This feature helps optimize campaigns by focusing budgets on preferred audiences without multiple ad sets. Advertisers can create up to 10 rules with 2 criteria each, and Meta applies the first matching rule to improve conversion outcomes, though costs may rise.

Meta Ads Manager simplifies filtering with new multi-word conditions

1 months ago

Meta Ads

The Meta Ads Manager update simplifies filtering by allowing users to enter multiple words in a single filter instead of creating separate conditions. The 'Contains' filter now reads 'Contains any of' and 'Doesn't contain' is 'Doesn't contain any of,' making it easier to filter campaigns, ad sets, and ads, including by campaign and ad set names.

Meta unveils Creative breakdown for Flexible formats and AI generated image ads

1 months ago

Meta Ads

Meta introduced a new 'Creative' breakdown in Ads Manager to analyze ad results by 'Flexible format' and 'AI generated images.' Advertisers can now see performance data for up to 10 images and videos in a single campaign and compare generated image variations. This update reveals insights previously unavailable, with additional breakdowns like 'Related media' starting to appear for some accounts, enhancing ad optimization.

Meta Ads launches Related media feature to boost ad reach and performance

1 months ago

Meta Ads

Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.

Meta Ads Enhance CTA feature now shows example phrases to replace default button text

2 months ago

Meta Ads

The 'Enhance CTA' feature for Meta Ads shows example phrases that can replace your default CTA button text. By enabling it in 'Advantage+ creative enhancements' at the ad level, Meta generates key phrases from your ad sources. You can view all phrases via the 'Customize' button. Individual phrase edits aren't allowed, but you can enable this to improve CTA performance if the phrases look good.

Meta Ads rolls out ROAS goal optimization for any custom event beyond purchases

2 months ago

Meta Ads

Meta Ads now allows ROAS goal optimization for any custom event, not just 'Purchase' events. Previously, value maximization required selecting a 'Purchase Conversion Event.' With this update, advertisers can optimize ROAS using custom or non-purchase events like 'first purchase,' 'subscription,' 'view content,' or 'add to wishlist.' To use this, add a value parameter to the custom event for accurate ROAS calculation.

Meta launches Advantage+ feature to tailor ad copy variations to personas

2 months ago

Meta Ads

Meta's new 'Tailor variations to personas' feature in Advantage+ creative text generation uses AI to identify personas from your account and ads, generating primary text and headline variations for each. You can replace AI-generated text with your own. Personas don't affect targeting but tailor copy for better engagement. Available for English, Portuguese, and Spanish primary text.

Bram Van der Hallen

Top Creator

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