Bram Van der Hallen

Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Top Meta Ads Creator

108 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

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Swipes

Meta launches Budget optimization view to forecast ad budget impact on results

Meta launches Budget optimization view to forecast ad budget impact on results

18 hours ago

Meta introduced a new 'Budget optimization' view that shows how budget changes could affect key metrics. It adds 'Actual' and 'Estimated' columns in ads reporting, displaying estimated cost per result and results over 7 days. It also provides a recommended budget. This helps when scaling campaigns by offering insights on budget impact.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta adds Device platform option to Value rules for better ad targeting

Meta adds Device platform option to Value rules for better ad targeting

5 days ago

Meta added 'Device platform' to 'Value rules', letting advertisers adjust bids based on mobile vs. desktop users. Value rules help prioritize audiences or conditions that matter more to a business without excluding others. For example, if desktop users have higher lifetime value, advertisers can increase bids for them. This helps guide ad delivery toward more valuable segments using data-driven decisions.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta is changing Post engagement to Interactions

Meta is changing Post engagement to Interactions

14 days ago

Meta is replacing the 'Post engagement' type with 'Interactions', which now optimizes only for likes, comments, shares, and saves, unlike the old type that included video plays, photo views, link clicks, and more. This change means fewer reported results at higher costs but helps balance ad delivery across formats, reducing bias toward video ads and fragmentation.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
AI marketing workflows made simple

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta introduces new campaign creation from top-performing campaigns

Meta introduces new campaign creation from top-performing campaigns

1 months ago

Meta added an option in Ads Manager to create a new campaign by duplicating a high-performing one. When creating a campaign, you can start from scratch or choose from up to 3 suggested campaigns based on comparisons with similar businesses. Meta also offers to enable Advantage+ recommendations, which you can customize by deselecting specific options.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Introduces 4 Ads Updates Featuring Reels, Catalog Access, and Threads Ads

Meta Introduces 4 Ads Updates Featuring Reels, Catalog Access, and Threads Ads

1 months ago

Meta is expanding Reels Trending Ads to more advertisers. Automatic catalog access notifications will grant full catalog access to more business members, adjustable in Business Manager. Meta offers free 1-click CAPI Gateway demos to show campaign impact, available via Partner center in Business Suite. Threads Ads will support more formats, including carousel, 4:5 ratio, Advantage+ catalog, and App ads testing.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta adds new Instagram follow metric for advertisers with custom insights

Meta adds new Instagram follow metric for advertisers with custom insights

1 months ago

Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Ads Manager adds more IF columns to conditional formatting for better reporting

Meta Ads Manager adds more IF columns to conditional formatting for better reporting

1 months ago

Meta Ads Manager's 'Conditional formatting' now supports more IF columns, expanding beyond 'Cost per result', 'ROAS', 'CPM', 'CTR', and 'CPC'. Users can create multiple rules in Ads Manager for colorful reports that highlight min and max values, improving data analysis. This update aligns conditional formatting in Ads Manager with Ads Reporting features.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Rolls Out New Instagram Follows Metric for Ad Account Reporting

Meta Rolls Out New Instagram Follows Metric for Ad Account Reporting

2 months ago

The new 'Instagram follows' metric is rolling out to more Meta ad accounts, allowing customization of Meta ads reports to include it. It shows the number of Instagram follows attributed to ads at campaign, ad set, and ad levels. While you can't optimize for followers yet, you can track which ads convert users into followers. This metric reveals audience interest and helps analyze conversion from profile visits to follows.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta adds toggle and manage button to simplify site link editing for ads

Meta adds toggle and manage button to simplify site link editing for ads

2 months ago

Meta improved managing site links for Meta ads, making it easier to add, edit, or delete links. Previously, editing required removing and re-adding links, which was cumbersome. Now, there is a toggle to disable site links and a 'Manage site links' button for quick edits, including thumbnails, titles, and URLs. The user suggests adding the ability to save and select sets of site links from a dropdown for future ads.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator