Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

90 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

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Meta Ads launches Value rules to optimize bids for specific audiences

8 days ago

Meta Ads

Meta Ads now offers 'Value rules' to adjust bids for specific audiences based on age, gender, location, or mobile OS. Advertisers can create up to 10 rules with 2 criteria each to optimize conversions by increasing or decreasing bids for preferred groups. Only the first applicable rule applies if multiple match. This feature helps focus budgets without multiple ad sets but may raise cost per result. Outcomes can be tracked in Ads Manager.

Meta Introduces New Creative Insights for Ad Accounts to Optimize Campaigns

14 days ago

Meta Ads

Meta introduced new creative insights for ad accounts, allowing users to view 'Top Creative Themes' in the 'Ads Reporting' > 'Account insights' section. This feature displays themes identified from ads, including the number of active ads and spending for each theme. It helps assess if ad themes align with brand values and allows comparison with industry themes for better optimization. Clicking a theme provides guidance on ad adjustments and relevant examples.

Meta Launches Dual-Path Optimization for Lead Ads with Website and Instant Forms

22 days ago

Meta Ads

Meta has introduced dual-path optimization for Lead Ads campaigns, enabling advertisers to generate leads through website forms and instant forms simultaneously. This feature allows Meta's algorithms to direct users to the most likely conversion path. Advertisers can set a website URL or select a Meta instant form, with real-time decisions on which to present. Meta will also automatically adjust bids for website conversions to enhance lead generation.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Meta Launches AI-Powered Translate Text Feature for Advertisers

23 days ago

Meta Ads

Meta has launched an AI-powered "Translate Text" feature for advertisers, which automatically translates ad text and headlines into various languages. This allows ads to reach audiences beyond selected language settings, displaying translations when suitable. The feature is disabled by default, and advertisers should review translations to ensure brand consistency. Advertisers can check their settings in Meta Ads Manager to align with campaign goals.

Meta launches Omnichannel ad campaigns to boost sales online and in-store

29 days ago

Meta Ads

Meta has launched 'Omnichannel' ad campaigns to boost sales in physical stores and online through one campaign. Advertisers can use all targeting options and ad formats for sales objectives, applicable to both 'Advantage+ shopping campaigns' and 'Manual sales campaigns'. Choosing 'Website and in-store' optimization allows ads to optimize automatically and display nearby store information. Required setup includes a dataset for event matching and a connected catalog.

Incremental Attribution feature added to Meta Ads reporting for better conversion insights

1 months ago

Meta Ads

Meta Ads reporting now includes 'Incremental Attribution' with a new 'Advanced' option in the 'Compare attribution settings.' This feature shows 'Incremental conversions,' which are conversions that would not have happened without the ad. Users can add the 'Incremental attribution' column to analyze these conversions, even if not optimizing for them. The updated settings also allow comparison of different view and click attributed results with incremental results.

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Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

1 months ago

Meta Ads

Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

Trending ️‍🔥

Meta Ads Now Automatically Include UTM Parameters for All Ads

1 months ago

Meta Ads

UTM Parameters are now automatically added to all Meta ads when not manually provided, helping advertisers attribute website results to specific campaigns and ads. Meta will include parameters like utm_source, utm_medium, utm_campaign, utm_content, utm_term, and utm_id in the landing page URL. This allows tracking results in external analytics tools. However, it's still advisable to manually create a UTM parameter template for improved analysis.

Meta Launches Ratings and Reviews Feature for Facebook Ads

2 months ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

Bram Van der Hallen

Top Creator

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