Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

82 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

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Meta Launches Ratings and Reviews Feature for Facebook Ads

12 days ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

Meta Introduces New Branding Feature for Ad Customization

14 days ago

Meta Ads

Meta has introduced a new branding feature for its advertising platform, allowing advertisers to customize branding elements in ads. Advertisers can upload logos, select fonts, and choose up to three colors for headlines and captions. This feature integrates with Meta's AI image generation, enabling branding presets for future images, though it is off by default. Advertisers can modify preferences anytime, enhancing control and streamlining the ad creation process.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Trending ️‍🔥

Meta CAPI Bug Causes Event Deduplication Issues for Advertisers

16 days ago

Tracking Meta Ads

Meta advertisers using Conversions API (CAPI) are facing a deduplication bug that counts events like 'Purchase' and 'AddToCart' twice. This started around March 16, 2025, due to missing event_id values, leading to inflated metrics and attribution issues. Advertisers can check for this in Meta Events Manager and are advised to either wait for a fix or temporarily disable server-side tracking to avoid duplicate counts.

Meta Adds 1-Day View Attribution Option for Value Maximization in Sales Campaigns

19 days ago

Meta Ads

Meta has introduced a 1-day view attribution feature for Sales campaigns focused on value optimization. This allows advertisers to track conversions that occur within one day of an ad view, providing quicker insights into ad effectiveness. To use this feature, advertisers must create a Sales campaign, select "Website" as the conversion location, and send purchases with tracking values via Meta Pixel or Conversions API.

Meta Ads introduces Chat with leads feature for instant follow-up on lead ads

21 days ago

Meta Ads

When creating a lead ad in Meta Ads, you can enable the 'Chat with leads' feature for immediate follow-up. After a user fills out the form and opts in, a Messenger conversation starts right away. Users will also see a 'View in Messenger' option on the thank you page. To enable this feature, create a 'Leads' campaign, select 'Instant forms' as the conversion location, and check the box for 'Chat with leads from instant form' under 'Follow up with leads'.

Meta updates Leads and Sales campaign setup flow to prioritize AI-driven targeting

27 days ago

Meta Ads

Meta has updated the campaign setup for Leads and Sales campaigns, removing the need for advertisers to choose a setup. This change promotes AI-driven targeting with Advantage+ options enabled by default, while manual targeting remains available but less visible. To access manual options, advertisers must go to the ad set level, find the gear icon, and switch to manual targeting. Default settings may still allow AI to expand targeting beyond specified parameters.

Trending ️‍🔥

Meta Expands Google Analytics Integration to More Advertisers

1 months ago

Google Analytics Meta Ads

Meta is expanding access for advertisers to connect Google Analytics to their Meta accounts to enhance campaign performance. This integration aligns Meta's advertising platform with Google Analytics data. The connection process involves selecting a Google Analytics property, defining traffic source access, and configuring event mapping. Benefits include improved understanding of results and early access to ad system updates.

Meta Updates Sales Campaigns with New Custom Audiences Targeting Structure

1 months ago

Meta Ads

Meta has updated its Sales Campaigns targeting by replacing traditional audience types with Custom Audiences for Advantage+ catalog ads. Advertisers must create Custom Audiences in Meta Business Suite, selecting Catalog as the source. This feature allows targeting based on product interactions like views, cart additions, and purchases. Advertisers can refine targeting for upselling and cross-selling, using Any/All criteria and managing custom audiences at the ad set level.

Meta Announces Changes to Default Inventory Filter Settings for In-Content Ads

1 months ago

Meta Ads

Meta will change its default inventory filter settings for in-content ads from 'Moderate' to 'Expanded' on February 24, 2025. This update affects ads on Facebook in-stream video, Facebook Reels, and the Meta Audience Network. The new setting allows ads to appear alongside sensitive content, including tragedy, social issues, objectionable activity, and strong language. Advertisers should review content categories for brand safety.

Bram Van der Hallen

Top Creator

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