Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

75 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

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Meta Updates Sales Campaigns with New Custom Audiences Targeting Structure

9 days ago

Meta Ads

Meta has updated its Sales Campaigns targeting by replacing traditional audience types with Custom Audiences for Advantage+ catalog ads. Advertisers must create Custom Audiences in Meta Business Suite, selecting Catalog as the source. This feature allows targeting based on product interactions like views, cart additions, and purchases. Advertisers can refine targeting for upselling and cross-selling, using Any/All criteria and managing custom audiences at the ad set level.

Meta Announces Changes to Default Inventory Filter Settings for In-Content Ads

17 days ago

Meta Ads

Meta will change its default inventory filter settings for in-content ads from 'Moderate' to 'Expanded' on February 24, 2025. This update affects ads on Facebook in-stream video, Facebook Reels, and the Meta Audience Network. The new setting allows ads to appear alongside sensitive content, including tragedy, social issues, objectionable activity, and strong language. Advertisers should review content categories for brand safety.

Meta Refines Flexible Media Feature for Image Ads to Prevent Content Cropping

23 days ago

Meta Ads

Meta has updated its Flexible Media functionality for image ads to prevent cropping of essential content. The automated cropping behavior now avoids adjustments that risk cutting out important objects or text, preserving advertisers' creative elements. Video ads will still undergo flexible media adjustments, even if it results in cropping. Advertisers can manage this feature in the Ad creative section, at the individual ad level, or disable it entirely.

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Meta Enhances Lead Ads with New SMS Verification Feature

1 months ago

Meta Ads

Meta has enhanced its Lead Ads platform with a new SMS verification system to improve lead quality. This two-step authentication requires leads to enter their phone number, receive a one-time code via SMS, and input the code to validate their submission. Advertisers must include a mandatory phone number field for this feature. The SMS verification aims to reduce fraudulent submissions, ensure higher quality leads, and improve conversion rates.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Meta Introduces CRM Event Testing Tool for Conversions API

1 months ago

Tracking Meta Ads

Meta has launched a testing tool for its Conversions API, enabling advertisers to verify CRM event tracking. The setup requires connecting the CRM to Meta, selecting a page, and creating a test event labeled 'lead'. Users can generate a test lead and obtain a Lead ID for their CRM. An automated verification mechanism displays the event once setup is complete, enhancing the reliability of conversion tracking for CRM-based lead generation campaigns.

Meta Rolls Out Testimonial Feature for Instagram Partnership Ads

1 months ago

Meta Ads

Meta has launched a Testimonial feature for Instagram Partnership ads, allowing brands to showcase authentic customer experiences. Available in Meta Ads Manager under 'Ad setup,' it includes guidelines like a maximum length of 125 characters and priority placement of key messages at the start. Testimonials will display under the CTA button on Instagram Reels ads, enhancing brand credibility and potentially improving campaign effectiveness.

Meta Introduces Lead Quality Labels for Customer List Upload

1 months ago

Meta Ads

Meta has updated its Ads lead generation feature, allowing advertisers to label leads during customer list uploads. Advertisers can categorize leads into three segments: Qualified Leads, Disqualified Leads, and Customers. This update aims to enhance ad delivery by providing Meta with data to optimize audience targeting. The labeling system helps Meta understand high-value leads, potentially improving targeting precision and campaign effectiveness.

Meta Launches Creative Trends Analytics Tools in Business Suite for Advertisers

2 months ago

Meta Ads

Meta introduced two new creative analytics features in its Business Suite: Creative Freshness and Creative Mix reports. Creative Freshness provides data on the average number of new creatives each week, helping advertisers track their refresh rate to avoid creative fatigue and reduce costs. Creative Mix offers insights into advertising spend across different media formats, promoting a balanced use of images and videos to potentially enhance conversion rates.

Meta Launches Cross-channel Conversion Optimization for Sales Campaigns

2 months ago

Meta Ads

Meta is rolling out Cross-channel Conversion Optimization for Ads campaigns with a Sales objective, allowing advertisers to manage ad destinations more efficiently. Advertisers can choose to direct users to a website, app, or both after clicking an ad. The Advantage destination automatically directs users based on conversion likelihood, while the Manual destination allows advertisers to select a primary and secondary destination.

Bram Van der Hallen

Top Creator

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