Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

72 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

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Trending ️‍🔥

Meta Enhances Lead Ads with New SMS Verification Feature

19 hours ago

Meta Ads

Meta has enhanced its Lead Ads platform with a new SMS verification system to improve lead quality. This two-step authentication requires leads to enter their phone number, receive a one-time code via SMS, and input the code to validate their submission. Advertisers must include a mandatory phone number field for this feature. The SMS verification aims to reduce fraudulent submissions, ensure higher quality leads, and improve conversion rates.

Meta Introduces CRM Event Testing Tool for Conversions API

12 days ago

Tracking Meta Ads

Meta has launched a testing tool for its Conversions API, enabling advertisers to verify CRM event tracking. The setup requires connecting the CRM to Meta, selecting a page, and creating a test event labeled 'lead'. Users can generate a test lead and obtain a Lead ID for their CRM. An automated verification mechanism displays the event once setup is complete, enhancing the reliability of conversion tracking for CRM-based lead generation campaigns.

Meta Rolls Out Testimonial Feature for Instagram Partnership Ads

15 days ago

Meta Ads

Meta has launched a Testimonial feature for Instagram Partnership ads, allowing brands to showcase authentic customer experiences. Available in Meta Ads Manager under 'Ad setup,' it includes guidelines like a maximum length of 125 characters and priority placement of key messages at the start. Testimonials will display under the CTA button on Instagram Reels ads, enhancing brand credibility and potentially improving campaign effectiveness.

Meta Introduces Lead Quality Labels for Customer List Upload

21 days ago

Meta Ads

Meta has updated its Ads lead generation feature, allowing advertisers to label leads during customer list uploads. Advertisers can categorize leads into three segments: Qualified Leads, Disqualified Leads, and Customers. This update aims to enhance ad delivery by providing Meta with data to optimize audience targeting. The labeling system helps Meta understand high-value leads, potentially improving targeting precision and campaign effectiveness.

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Meta Launches Creative Trends Analytics Tools in Business Suite for Advertisers

1 months ago

Meta Ads

Meta introduced two new creative analytics features in its Business Suite: Creative Freshness and Creative Mix reports. Creative Freshness provides data on the average number of new creatives each week, helping advertisers track their refresh rate to avoid creative fatigue and reduce costs. Creative Mix offers insights into advertising spend across different media formats, promoting a balanced use of images and videos to potentially enhance conversion rates.

Meta Launches Cross-channel Conversion Optimization for Sales Campaigns

1 months ago

Meta Ads

Meta is rolling out Cross-channel Conversion Optimization for Ads campaigns with a Sales objective, allowing advertisers to manage ad destinations more efficiently. Advertisers can choose to direct users to a website, app, or both after clicking an ad. The Advantage destination automatically directs users based on conversion likelihood, while the Manual destination allows advertisers to select a primary and secondary destination.

Meta Ads introduces Quick Views sharing feature for enhanced reporting collaboration

1 months ago

Meta Ads

Meta Ads now enables users to share 'Quick Views' in Ads Reporting. Users can create and edit Quick Views, sharing them with others who have access to the ad account. The Quick View config panel allows editing of the view name and description, along with current selections like columns, sorting, attribution settings, and filters. To share a view, users can utilize new buttons in Ads Manager to copy a link for colleagues or clients to save a copy.

Meta Launches New Traffic Objective for Combined Facebook and Instagram Ads

1 months ago

Meta Ads

Meta has launched a feature allowing marketers to run a single traffic-focused ad campaign for both Facebook and Instagram. This Traffic objective campaign directs users to both their Instagram profile and Facebook Page, simplifying management. Advertisers can send traffic to both platforms, upload a default image, and customize visuals for Instagram. The system optimizes delivery, showing the default image for Facebook and a customized one for Instagram.

Trending ️‍🔥

Meta enhances Instant Forms with Google Sheets integration for automated lead collection

1 months ago

Google Sheets Meta Ads

Meta has updated its Instant Forms feature to allow direct integration with Google Sheets for automated lead data collection, eliminating the need for third-party services like Zapier. The setup is simple through Business Manager, requiring access to 'Instant Forms', selecting 'CRM setup', and authenticating with Google. This integration automatically populates lead information in Google Sheets, enhancing data management and lead management efficiency.

Bram Van der Hallen

Top Creator

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