Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

126 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

Swipes

Meta introduces no-cost one-click Conversions API for simplified setup

14 days ago

Meta Ads

Meta introduced a no-cost, one-click Conversions API for easier setup. If you already use an advanced CAPI, no changes are needed. For those relying only on Meta Pixel with limited tech resources, this basic CAPI can be enabled via Events Manager in Meta Business Suite. It creates a server-side connection to send web data alongside the Pixel, with automatic event deduplication. Setup involves selecting or creating a dataset and choosing 'Set up with Meta.'

Meta to Auto Sync Missing Products in Catalog Ads to Boost Sales

19 days ago

Meta Ads

Meta will automatically add products from your website not currently in your catalog to help boost sales and ad performance. Advertisers may see a notice about this update. To avoid syncing unwanted products, review the update in Commerce Manager's Overview and opt out or edit the products included. This prevents irrelevant items from appearing in your ads.

Google Ads Audit, Done Automatically

Featured

Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.

Meta Ads Manager Now Lets You Edit Instant Forms for More Flexibility

26 days ago

Meta Ads

You can now edit Instant Forms in Meta Ads Manager, which was not possible before. Previously, you could only duplicate or archive forms. The updated interface allows editing and managing forms at the ad level, saving time and offering more flexibility. This update is appreciated by users.

Meta replaces Flexible and Collection formats with new Format Display Options

27 days ago

Meta Ads

Meta Advertisers' 'Format Display Options' replace 'Flexible' and 'Collection' formats in ad setup. With 'Manual upload', only 'Single image or video' and 'Carousel' remain. 'Single image or video' allows up to 10 media files and enables 'Format display options' for showing products or site links if provided. 'Carousel' lets you show cards as single images/videos or collection tiles, with the first media as primary.

Meta Ads launches Threads, Live Video Ads, new metrics, and enhanced retargeting

1 months ago

Meta Ads

Threads is now a dynamic URL parameter in Meta Ads, labeled 'th' and 'threads_stream'. You can create live video ads directly in Meta Ads Manager by linking live videos from your Facebook Page. Two new metrics, 'WhatsApp Channel Follows' and its cost, track followers from ads. Catalog ads now feature automatic image cropping for better fit in feeds and stories. Website Custom Audiences may include Facebook/Instagram shop audiences to boost retargeting.

Meta updates Custom Audience to include Facebook and Instagram shop interactions

1 months ago

Meta Ads

Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.

Meta updates ad creative selection with customizable media crops and placement exclusions

1 months ago

Meta Ads

Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.

Meta rolls out WhatsApp Status ads with auto-placement and broader audience reach

1 months ago

Meta Ads

The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.

Meta adds new filters for precise Facebook and Instagram retargeting audiences

1 months ago

Meta Ads

Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.

Bram Van der Hallen

Top Creator

About

Top Topics

Achievements

Coming Soon 🤞

Swipes