Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

115 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

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Meta Ads Launches Ad Sequencing for Awareness and Engagement Campaigns

4 days ago

Meta Ads

Meta Ads introduced ad sequencing for 'Awareness' and 'Engagement' campaigns, previously available only for 'reservation' campaigns with large audiences. To set up, create a campaign with the right objective, set performance goals, control frequency, add ads, configure a lifetime budget, then enable and arrange ad sequencing at the ad set level. This allows ads to show in a specific order, enhancing storytelling and brand interest.

Instagram Removes Explore Ad Placement Starting January 2026

9 days ago

Meta Ads

Starting January 2026, the 'Instagram Explore' ad placement will be removed. Clicking tiles in the Explore grid will open a Reels viewer instead of the Explore feed. Ads targeting 'Instagram Reels' will now appear in the former Explore feed area, providing the same Reels experience. Ad sets targeting 'Instagram Explore' will shift to other placements, but 'Instagram Explore home' remains available.

New Meta Ads Breakdown View Lets Users Analyze Results by Attribution Settings

20 days ago

Meta Ads

Meta ads now offer a new breakdown view allowing quick analysis by attribution settings. Unlike the traditional column comparison, selecting 'Attribution settings' in the 'Breakdown' menu displays results in rows. The feature highlights a 2-7 day click row, showing the difference between 7-day and 1-day click results, simplifying analysis.

Meta Ads adds Conversion Count breakdown for first and repeat conversions

22 days ago

Meta Ads

Meta Ads' new 'Conversion count' breakdown shows 'First conversion' and 'All other conversions' within one attribution setting, useful for campaigns with multiple user conversions. It creates two rows at campaign, ad set, and ad levels, clarifying conversion data without comparing attribution windows. This helps analyze if Meta prioritizes new converters when optimizing for 'First conversions'. The feature is in Ads Manager's 'Breakdown' menu.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Meta Ads update Promotions may now appear before people tap on your ads

26 days ago

Meta Ads

Meta Ads now may show promotions directly on ads before users tap them, sometimes changing the CTA to 'See offer'. You can add promotions manually or auto-source promo codes, though auto-sourcing is not recommended for many promotions. To add, go to the ad level in the campaign and find the 'Creative setup' section. Always check for auto-selected promotions to avoid irrelevant offers.

New Meta Feature Lets Leads Message on WhatsApp After Instant Forms

2 months ago

Meta Ads

Meta's 'Leads' campaigns with 'Instant forms' now allow users to message you on WhatsApp immediately after submitting their info. This feature helps connect with prospects and build trust via a CTA button for WhatsApp chat. To use it, add and connect a WhatsApp business account to your page, then select the account and customize the CTA text, defaulting to 'Chat on WhatsApp'.

Meta expands Value rules with Conversion location for better ad optimization

2 months ago

Meta Ads

Meta has expanded 'Value rules' to include 'Conversion location,' allowing custom value rules for conversions on websites, apps, or Instant forms. Increasing bids for a location like Instant forms can boost conversions there but may raise overall costs. Users should review data carefully before applying these rules. Value rules guide algorithms toward valuable outcomes without excluding options.

Meta launches Budget optimization view to forecast ad budget impact on results

3 months ago

Meta Ads

Meta introduced a new 'Budget optimization' view that shows how budget changes could affect key metrics. It adds 'Actual' and 'Estimated' columns in ads reporting, displaying estimated cost per result and results over 7 days. It also provides a recommended budget. This helps when scaling campaigns by offering insights on budget impact.

Meta adds Device platform option to Value rules for better ad targeting

3 months ago

Meta Ads

Meta added 'Device platform' to 'Value rules', letting advertisers adjust bids based on mobile vs. desktop users. Value rules help prioritize audiences or conditions that matter more to a business without excluding others. For example, if desktop users have higher lifetime value, advertisers can increase bids for them. This helps guide ad delivery toward more valuable segments using data-driven decisions.

Bram Van der Hallen

Top Creator

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