Bram Van der Hallen

Top Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Belgium

77 Swipes

About

Bram is dedicated to helping businesses accelerate growth through digital innovation. With a deep curiosity and passion for technology, he leverages his expertise to drive success in the digital landscape. His commitment to continuous learning and adapting to new trends ensures that he stays at the forefront of the industry, providing valuable insights and strategies to his clients.

Achievements

Coming Soon 🤞

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Meta updates Leads and Sales campaign setup flow to prioritize AI-driven targeting

1 days ago

Meta Ads

Meta has updated the campaign setup for Leads and Sales campaigns, removing the need for advertisers to choose a setup. This change promotes AI-driven targeting with Advantage+ options enabled by default, while manual targeting remains available but less visible. To access manual options, advertisers must go to the ad set level, find the gear icon, and switch to manual targeting. Default settings may still allow AI to expand targeting beyond specified parameters.

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Meta Expands Google Analytics Integration to More Advertisers

9 days ago

Google Analytics Meta Ads

Meta is expanding access for advertisers to connect Google Analytics to their Meta accounts to enhance campaign performance. This integration aligns Meta's advertising platform with Google Analytics data. The connection process involves selecting a Google Analytics property, defining traffic source access, and configuring event mapping. Benefits include improved understanding of results and early access to ad system updates.

Meta Updates Sales Campaigns with New Custom Audiences Targeting Structure

22 days ago

Meta Ads

Meta has updated its Sales Campaigns targeting by replacing traditional audience types with Custom Audiences for Advantage+ catalog ads. Advertisers must create Custom Audiences in Meta Business Suite, selecting Catalog as the source. This feature allows targeting based on product interactions like views, cart additions, and purchases. Advertisers can refine targeting for upselling and cross-selling, using Any/All criteria and managing custom audiences at the ad set level.

Meta Announces Changes to Default Inventory Filter Settings for In-Content Ads

1 months ago

Meta Ads

Meta will change its default inventory filter settings for in-content ads from 'Moderate' to 'Expanded' on February 24, 2025. This update affects ads on Facebook in-stream video, Facebook Reels, and the Meta Audience Network. The new setting allows ads to appear alongside sensitive content, including tragedy, social issues, objectionable activity, and strong language. Advertisers should review content categories for brand safety.

Meta Refines Flexible Media Feature for Image Ads to Prevent Content Cropping

1 months ago

Meta Ads

Meta has updated its Flexible Media functionality for image ads to prevent cropping of essential content. The automated cropping behavior now avoids adjustments that risk cutting out important objects or text, preserving advertisers' creative elements. Video ads will still undergo flexible media adjustments, even if it results in cropping. Advertisers can manage this feature in the Ad creative section, at the individual ad level, or disable it entirely.

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Meta Enhances Lead Ads with New SMS Verification Feature

1 months ago

Meta Ads

Meta has enhanced its Lead Ads platform with a new SMS verification system to improve lead quality. This two-step authentication requires leads to enter their phone number, receive a one-time code via SMS, and input the code to validate their submission. Advertisers must include a mandatory phone number field for this feature. The SMS verification aims to reduce fraudulent submissions, ensure higher quality leads, and improve conversion rates.

Meta Introduces CRM Event Testing Tool for Conversions API

1 months ago

Tracking Meta Ads

Meta has launched a testing tool for its Conversions API, enabling advertisers to verify CRM event tracking. The setup requires connecting the CRM to Meta, selecting a page, and creating a test event labeled 'lead'. Users can generate a test lead and obtain a Lead ID for their CRM. An automated verification mechanism displays the event once setup is complete, enhancing the reliability of conversion tracking for CRM-based lead generation campaigns.

Meta Rolls Out Testimonial Feature for Instagram Partnership Ads

2 months ago

Meta Ads

Meta has launched a Testimonial feature for Instagram Partnership ads, allowing brands to showcase authentic customer experiences. Available in Meta Ads Manager under 'Ad setup,' it includes guidelines like a maximum length of 125 characters and priority placement of key messages at the start. Testimonials will display under the CTA button on Instagram Reels ads, enhancing brand credibility and potentially improving campaign effectiveness.

Meta Introduces Lead Quality Labels for Customer List Upload

2 months ago

Meta Ads

Meta has updated its Ads lead generation feature, allowing advertisers to label leads during customer list uploads. Advertisers can categorize leads into three segments: Qualified Leads, Disqualified Leads, and Customers. This update aims to enhance ad delivery by providing Meta with data to optimize audience targeting. The labeling system helps Meta understand high-value leads, potentially improving targeting precision and campaign effectiveness.

Bram Van der Hallen

Top Creator

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