Meta has expanded its 'Value rules' options by adding the ability to select 'Conversion location' for setting custom value rules on conversions occurring on your website, app, or Instant forms. For instance, increasing your bid for the conversion location 'Instant forms' will prompt Meta to optimize for more conversions from Instant forms. While this can lead to more conversions from your preferred location, it may also increase your overall cost per result. It's important to use this feature cautiously and review your data to assess conversion quality before applying specific value rules. Value rules help guide the algorithm toward more valuable outcomes without explicitly excluding options.
