Threads News & Updates for November 2025

Marketing API enhances Ads in Threads with new formats and optimizations

9 days ago

Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.

Threads Launches Ghost Posts That Automatically Archive After 24 Hours

10 days ago

Threads

Threads has launched ghost posts that automatically archive after 24 hours, enabling users to share unfiltered thoughts without the pressure of permanence. Replies go to a private inbox, and only the poster can see who liked or replied. Users can create ghost posts by toggling on a ghost icon. This feature complements other tools like text attachments for longer content and the option to hide spoilers, enhancing the sharing experience.

Threads Launches Communities for Engaging Topic Discussions

1 months ago

Threads

Threads is launching communities, public spaces for discussing topics like basketball and TV. Currently in testing for over 100 popular topics, these communities enhance user connection through custom feeds and topic tags. Membership is public, with communities pinned in feeds and tagged on profiles. Users can discover and join communities easily. Upcoming features include badges for standout contributors and improved ranking for relevant posts.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Threads Update Allows 10,000 Character Text Attachments for Longer Posts

2 months ago

Threads

Threads is introducing a feature that allows users to attach up to 10,000 characters of text to their posts, addressing the need for longer content. This will enable users to share complex ideas and promote their work directly in Threads. Users can also include links to full content on other platforms. This update aims to enhance the creator experience and foster community engagement.

Threads API update brings polls, location tags, metrics, and real-time alerts

2 months ago

Threads

Threads is a platform for fresh perspectives and community building. The Threads API helps creators and businesses engage in conversations. Recent enhancements include adding locations to posts, creating polls, faster text-only threads, deleting posts, retrieving public profiles, using topic tags, querying click metrics, searching by date range, fetching GIFs, and real-time notifications for mentions. Developer resources are available.

Threads Adds Audience Insights to Show Post Views and Follower Growth

3 months ago

Threads

Threads introduces an Audience Insights feature showing where posts were viewed, including sources like home, profile, search, and linked platforms. The dashboard displays engagement metrics such as likes, replies, reposts, and quotes over selectable time frames. Users can track follower growth and demographics, including top cities and countries reached, via charts accessible on mobile and web.

Easier to Discover Fediverse Content on Threads with New Search Feature and Feed

3 months ago

Threads

Threads has launched a search feature and a dedicated fediverse feed, enabling users to discover content from various independent social media servers. Users can view posts from federated users on platforms like Mastodon and WordPress. The new search function allows interaction with federated profiles directly in Threads, fostering community engagement and enhancing conversations across different platforms.

Meta launches Threads DMs to all users

4 months ago

Threads

Meta is rolling out direct messaging on Threads, allowing users to send DMs to followers or mutual Instagram followers aged 18 and older, with safety measures in place. Threads also introduces the Threads highlighter to emphasize unique perspectives and trending conversations. These updates aim to enhance private interactions and highlight vibrant public discussions as Threads grows its distinct user base and community focus.

Meta moves Threads from threads.net to threads.com with new web features

6 months ago

Threads

Meta is moving Threads from threads.net to threads.com this week, adding features to enhance the web experience. Users can now see custom feeds at the top of the page, access liked and saved posts easily, and customize their display with new column options. They can copy Threads posts as images for sharing on other apps and upload follow lists from other platforms to connect with others on Threads, benefiting both creators and casual users.

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