Browse Threads updates sorted by latest
15 days ago
Dear Algo on Threads lets users customize their feed by requesting more or less content on topics. Typing "Dear Algo" with preferences in a public post adjusts the feed for three days to show relevant content. Users can also repost others' requests. This AI feature personalizes Threads and is available in the US, New Zealand, Australia, and the UK, with plans to expand.
Meta is expanding ads on Threads to all global users next week after initial rollout last spring. Threads has 400M+ monthly users and offers new ad formats, controls, and brand safety features. Ads use Meta’s AI and integrate with existing campaigns, appearing natively in Threads feeds. Account management is simplified, and third-party brand safety verification is available, helping businesses connect with engaged communities.
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Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.
4 months ago
Threads has launched ghost posts that automatically archive after 24 hours, enabling users to share unfiltered thoughts without the pressure of permanence. Replies go to a private inbox, and only the poster can see who liked or replied. Users can create ghost posts by toggling on a ghost icon. This feature complements other tools like text attachments for longer content and the option to hide spoilers, enhancing the sharing experience.
4 months ago
Threads is launching communities, public spaces for discussing topics like basketball and TV. Currently in testing for over 100 popular topics, these communities enhance user connection through custom feeds and topic tags. Membership is public, with communities pinned in feeds and tagged on profiles. Users can discover and join communities easily. Upcoming features include badges for standout contributors and improved ranking for relevant posts.
5 months ago
Threads is introducing a feature that allows users to attach up to 10,000 characters of text to their posts, addressing the need for longer content. This will enable users to share complex ideas and promote their work directly in Threads. Users can also include links to full content on other platforms. This update aims to enhance the creator experience and foster community engagement.
6 months ago
Threads is a platform for fresh perspectives and community building. The Threads API helps creators and businesses engage in conversations. Recent enhancements include adding locations to posts, creating polls, faster text-only threads, deleting posts, retrieving public profiles, using topic tags, querying click metrics, searching by date range, fetching GIFs, and real-time notifications for mentions. Developer resources are available.
7 months ago
Threads introduces an Audience Insights feature showing where posts were viewed, including sources like home, profile, search, and linked platforms. The dashboard displays engagement metrics such as likes, replies, reposts, and quotes over selectable time frames. Users can track follower growth and demographics, including top cities and countries reached, via charts accessible on mobile and web.
7 months ago
Threads has launched a search feature and a dedicated fediverse feed, enabling users to discover content from various independent social media servers. Users can view posts from federated users on platforms like Mastodon and WordPress. The new search function allows interaction with federated profiles directly in Threads, fostering community engagement and enhancing conversations across different platforms.
