Threads News & Updates for February 2025

Threads Introduces Privacy Feature to Hide Replies Tab from Public View

4 days ago

Meta's Threads is testing a feature that allows users to hide their Replies tab from public view on profiles, enhancing control over interaction visibility. Users can still access their replies privately through the settings menu, balancing access with privacy. This development reflects Threads' aim to give users greater control over their profile appearance, benefiting those who prefer a curated public profile focused on original posts.

Threads Introduces Custom Feed Sharing

17 days ago

Threads

Meta has launched a feature on Threads that allows users to share custom public feeds, enhancing content discovery and community engagement. Key features include a Feeds tab for exploring public feeds, the option to pin favorite feeds, and the ability to share feeds via links and direct messages. Users can make feeds public by changing settings. This update builds on last year's custom feeds feature, focusing on user engagement and information discovery.

Threads Rolls Out New Media Tab and User Features

22 days ago

Threads

Meta's Threads platform is introducing a "Media" tab on user profiles for easy access to shared photos and videos. The update features a markup tool that lets users highlight and comment on specific post sections, enhancing interaction. Photo tagging allows users to link to others in images, improving social connectivity. The "Media" tab addresses community requests for better content organization, streamlining visual content viewing.

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Threads Introduces Photo Tagging Feature

23 days ago

Threads

Meta has launched an image tagging feature on Threads, enhancing its social media functions. Users can tag individuals by tapping the person icon and selecting profiles from suggestions or searching for them. This update shows Threads' evolution towards standard social media features. The tagging capability supports business uses like influencer collaborations, brand mentions, and affiliate marketing, while also allowing casual users to tag friends in shared images.

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Meta Launches Ad Testing on Threads for Select Advertisers

26 days ago

Threads Meta Ads

Meta has started a limited test of ads in Threads with select advertisers to help users discover brands. Advertisers can easily extend existing image ads to Threads. The test emphasizes brand safety and consumer control over ad experiences. Threads has over 300 million monthly active users, many of whom follow businesses. Ads will appear in the home feed, and measures will monitor user engagement. Brand safety policies will also apply to Threads.

Threads launches native post scheduling feature for all users

29 days ago

Threads

Threads has launched a scheduling feature for users, allowing them to select a date and time for posts directly in the app. Users can tap the three-dot menu and choose 'Schedule,' with scheduled posts appearing in the drafts folder for editing or deletion. Previously, scheduling was available only through the API for third-party apps. Future plans include integration with Meta's Business Suite for managing content across Facebook, Instagram, and Threads.

Threads Introduces New Post Markup Feature

1 months ago

Threads

Meta's Threads platform has launched a new markup feature that enables users to annotate posts before sharing them. The feature includes three primary markup options: highlighter, red marker, and arrow tool. This capability allows users to emphasize specific content within posts, drawing attention to particular aspects, text segments, or elements using these visual annotation tools.

Threads Introduces New Media Resharing Feature

2 months ago

Threads

Meta has introduced a resharing feature on Threads, enabling users to reuse photos and videos from other posts while crediting original creators. Users can access this feature by long-pressing on media or tapping a repost icon. After selecting "use media," they can create unique posts that incorporate the shared content. This update enhances the previous quote posting system, providing more flexible sharing options while ensuring content attribution is maintained.

Threads Tests New Post Scheduling Feature

2 months ago

Threads

Meta is testing a new scheduling feature for Threads posts to enhance functionality and meet user demand. This feature will be accessible through the three dots menu in the composer window, allowing for better content planning. However, it is limited to main posts only, with no option for reply scheduling, to maintain real-time interactions. Currently in the testing phase, Meta is seeking user feedback to refine the feature before a wider rollout.

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