Threads is rolling out enhanced analytics with a new Audience Insights feature that provides deeper data about post views, follower interactions, and growth. Users can access these insights via the icon at the top left of their profile on mobile or through the menu on the web.
Post Views
By tapping "Views," users can see a chart displaying views over time and a breakdown of where views originated, including home, profile, search, the activity tab, Instagram, or Facebook.
Engagement Details
The "Interactions" section offers a breakdown of engagement by likes, replies, reposts, and quotes, accompanied by a chart showing interaction trends over time. Users can filter this data for the past 7, 14, 30, or 90 days.
Follower Growth and Demographics
The "Followers" tab presents a chart of follower count changes over selected periods, along with demographic details and a list of top cities and countries reached.
