New Features Unveiled in the Threads API by Facebook For Developers

April 15, 2026 at 3:38:16 AM

TL;DR Threads API now offers richer content options such as cross-sharing to Instagram Stories, long-form text attachments, ephemeral ghost posts, spoiler tags, and GIFs. It supports tokenless embedding, enhanced web intents for posting, and improved search by media or author. New management tools include reply approvals and real-time webhooks for post events. Developers can use documentation, sample apps, and testing tools for integration.

New Features Unveiled in the Threads API by Facebook For Developers

Threads has introduced significant improvements to its API, enhancing the developer experience by enabling richer content publishing, easier integration, and better interaction management. These updates aim to help brands, creators, and developers engage more deeply with the Threads community and manage their presence efficiently.

Publish Richer Content

New content types and formats allow for more dynamic and engaging posts:

Cross-share to Instagram Stories: Share Threads posts directly to Instagram Stories via linked accounts.
Text attachments: Attach long-form text up to 10,000 characters with formatting options like bold, italic, underline, strikethrough, and highlighter.
Ghost posts: Create ephemeral, text-only posts that auto-archive after 24 hours for unfiltered thoughts.
Spoilers: Add spoiler tags to text, images, videos, and carousels, requiring users to tap to reveal hidden content.
GIF support: Incorporate GIFs in posts using GIPHY.

Integrate Threads into Your App

Integration is simplified with new tools and enhanced search capabilities:

Tokenless oEmbed API: Embed public Threads posts on websites or apps without needing an API token or App Review.
Web intent enhancements: New parameters allow pre-configuration of topic tags, reply controls, and composing replies or quotes when directing users to publish via threads.com/intent/post.
Search and discovery updates: Search public posts by media type or author username. The follower threshold for profile discovery is lowered from 1,000 to 100 followers. Replies and mentions now include is_verified and profile_picture_url fields.

Manage Interactions and Stay Updated

New controls and real-time notifications help manage Threads presence at scale:

Reply approvals: Create posts with reply approvals to manage pending replies by approving or ignoring them.
Webhooks for publish and delete events: Receive real-time notifications for post publishing and deletion, alongside existing reply and mention webhooks, which now also return is_verified and profile_picture_url fields.

Getting Started

Developers can access comprehensive guides in the Threads API documentation, explore an open-source sample app, and use the Threads API Postman collection for testing and prototyping. The full list of changes and technical details is available in the Threads API changelog.