Facebook News & Updates for September 2025

Automatic Translation for Videos on Facebook and Instagram Introduced with Lip Syncing

14 days ago

Automatic Translation for videos on Facebook and Instagram has been introduced, featuring lip syncing. Users can select options for closed captions and translations when uploading a Reel in Business Suite, including translating voice with Meta AI. After publishing, users can review the translation. The feature currently supports English to Spanish and vice versa, with plans for broader availability. This innovation aims to enhance global accessibility for videos.

New WhatsApp for Business Certification Boosts Developer Opportunities

26 days ago

Facebook Meta +1 more

Meta has launched the WhatsApp for Business Technical Implementation Certification to help developers validate their skills and attract clients. This certification allows developers to demonstrate expertise, stand out from competitors, and build trust with clients. It can lead to more clients, higher earnings, and access to a global network. The exam covers setting up the WhatsApp Business Platform and integrating APIs. The certification exam is currently free.

Facebook Implements New Restrictions on Replicated Content to Protect Creators

2 months ago

Facebook Meta

Facebook is enforcing stricter rules to limit unoriginal content that reuses others' work without credit. Accounts reposting such content will face reduced reach and temporary loss of monetization. Duplicate videos will be less visible, with tests linking to originals. Creators should post original content, make meaningful edits, avoid watermarks, and use relevant captions. New tools help track content reach and penalties.

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Understanding App Use Cases for Facebook Developers

2 months ago

Facebook Meta

Facebook is expanding app use cases to simplify app creation for developers. These use cases allow quick selection tailored to specific goals, bundling products, permissions, and features to reduce complexity. Developers can combine multiple use cases in one app and access a guidance video. The rollout of some use cases is gradual, and not all features may be available to every developer yet. For more details, developers can refer to the documentation.

Facebook Makes All Videos Reels to Simplify Sharing and Creation

3 months ago

Facebook

Facebook is simplifying video sharing by transitioning all video uploads to reels format, removing the need to choose between video or reel uploads. The creation process will be streamlined with more creative tools, but audience controls remain unchanged, allowing users to select who sees their reels. The Video tab is renamed to Reels tab, and existing videos stay on profiles. This change will roll out globally over months.

Meta Warns Page Managers Against Adding Links in Facebook Posts

3 months ago

Facebook Meta

Meta advises Facebook Page managers to place links in the first comment instead of in the post body. This recommendation was noted by users in their Professional Dashboard insights. While some still include links in posts, deleting the URL text can help maintain engagement. Meta's data shows that 97.3% of views go to posts without external links, indicating a decline in link post exposure. Trying this strategy may be beneficial but requires extra effort.

oEmbed Updates Announced for Instagram and Facebook Posts and Videos

5 months ago

Facebook Instagram

The oEmbed feature enables apps to embed HTML and metadata for public Facebook and Instagram content. Recent updates to oEmbed endpoints will remove certain fields and deprecate the Facebook page posts endpoint. Developers can request the new meta_oembed_read feature without changes. Existing users will transition to this feature by October 1, 2025. Instagram will no longer provide thumbnail fields, so developers should create their own.

Facebook ends targeted ads for UK woman following legal action

5 months ago

Compliance Monitoring Facebook +1 more

Facebook will stop targeting ads at Tanya O'Carroll after she filed a lawsuit against Meta. O'Carroll argued that targeted advertising violates her rights under UK law, with the Information Commissioner's Office agreeing that such ads are direct marketing. She became aware of invasive ads when Facebook changed its targeting after she became pregnant. Meta disagrees with the ruling but is exploring a subscription model for UK users to opt out of ads.

WhatsApp Business Users Get New API Solutions from Facebook

6 months ago

Facebook Meta +1 more

Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

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