Facebook News & Updates for April 2025

oEmbed Updates Announced for Instagram and Facebook Posts and Videos

7 days ago

The oEmbed feature enables apps to embed HTML and metadata for public Facebook and Instagram content. Recent updates to oEmbed endpoints will remove certain fields and deprecate the Facebook page posts endpoint. Developers can request the new meta_oembed_read feature without changes. Existing users will transition to this feature by October 1, 2025. Instagram will no longer provide thumbnail fields, so developers should create their own.

Facebook ends targeted ads for UK woman following legal action

22 days ago

Compliance Monitoring Facebook +1 more

Facebook will stop targeting ads at Tanya O'Carroll after she filed a lawsuit against Meta. O'Carroll argued that targeted advertising violates her rights under UK law, with the Information Commissioner's Office agreeing that such ads are direct marketing. She became aware of invasive ads when Facebook changed its targeting after she became pregnant. Meta disagrees with the ruling but is exploring a subscription model for UK users to opt out of ads.

WhatsApp Business Users Get New API Solutions from Facebook

27 days ago

Facebook Meta +1 more

Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

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Meta Launches Community Notes Testing on Facebook, Instagram and Threads in US

1 months ago

Threads Facebook +2 more

Meta is testing Community Notes on Facebook, Instagram, and Threads in the US, replacing its third-party fact-checking program. This crowd-sourced approach allows diverse contributors to add context to posts, aiming to reduce bias. Initially, notes won't be public as the system is tested. Contributors must meet specific criteria, and notes will have a character limit and require links. The program will gradually roll out, with plans for global expansion.

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Facebook Updates Live Video Storage Policy for Enhanced User Experience

1 months ago

Facebook

Facebook is changing its live video storage policy. From February 19th, new live broadcasts can be replayed, downloaded, or shared for 30 days before being deleted. This aligns with industry standards. Live videos older than 30 days will be removed, with notifications sent to users to download or transfer their videos within 90 days. Users can convert live videos into reels. There is also an option to postpone deletion for six months.

Instagram enables sharing past Reels on Facebook for increased reach and monetization

2 months ago

Facebook Instagram

Instagram now allows users to post past Reels on Facebook for increased reach. Users can share previously unshared Reels to their Facebook Page to gain more views and connect with new audiences. Additionally, users can automatically schedule up to 100 Reels to be shared over 30 days when selecting 6 or more. There are also new monetization tools available, allowing users to potentially earn money by sharing their Reels on Facebook.

Instagram Launches Facebook Page Mention Integration

3 months ago

Facebook Instagram

Instagram has introduced a feature allowing users to tag Facebook Pages in their posts, enhancing cross-platform visibility and engagement. This functionality strengthens connections between Instagram and Facebook, supporting Meta's goal of seamless integration. It enables businesses and creators to enhance their presence on both platforms.

Meta Launches AI-Generated Accounts to Boost Engagement on Facebook and Instagram

3 months ago

AI Facebook +2 more

Meta is introducing AI-generated accounts on Instagram and Facebook to attract younger users. AI influencers like Aitana Lopez and Kimochii are emerging, while companies like 1337 allow user interaction with AI entities. However, there are growing concerns about misinformation and harmful content from these AI accounts. The rise of AI in social media could significantly alter user engagement and trust.

Facebook Expands Affiliate Marketing Features with Enhanced Link Integration

3 months ago

Facebook

Facebook has launched new affiliate marketing features for creators, enhancing the linking system for monetization. The platform tests improved visibility for affiliate links in Reels, videos, photos, and text posts. Creators can customize links with unique names and promo codes. The affiliate program includes major e-commerce partners like Amazon and Sephora. Links integrate easily, appearing in video banners and pinned comments, ensuring consistent visibility across different formats.

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