WhatsApp Business Users Get New API Solutions from Facebook

March 20, 2025 at 4:58:50 AM

TL;DR Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

WhatsApp Business Users Get New API Solutions from Facebook

The launch of API solutions for WhatsApp Business App users allows businesses to utilize both the WhatsApp Business App and Cloud API with the same phone number. This integration enhances the onboarding experience for clients and provides greater flexibility in managing conversations, supporting business growth.

Key Benefits

  • Seamless Onboarding: Businesses can onboard the API with minimal disruption, facilitating easier testing and implementation.
  • Advanced Tools Access: Users gain access to advanced API tools that improve performance and drive growth.
  • Flexible Usage: Businesses can choose between the free Business App and the paid API platform based on their requirements.

Integrating the WhatsApp API solution into your sign-up flow is straightforward and typically takes about two weeks. Lift & shift assets are available for assistance, and detailed guidance can be found in the Developer Documentation.

This feature will be rolled out globally, excluding businesses in India, UK, EEA, Turkey, Japan, Nigeria, Australia, Philippines, South Korea, South Africa, and Russia, with plans to extend availability to these regions in the future.

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