Meta News & Updates for August 2025

Facebook Updates Web and Instant Games for Enhanced User Experience

3 days ago

Meta is enhancing its gaming platform with Network Enabled Zero Permissions and Instant Games SDK API v8.0, improving user experience by allowing smoother game access while limiting data sharing. Developers benefit from increased player engagement and reduced compliance burdens. Existing Web Games must migrate to Instant Games by September 30, 2026, as Web Games are outdated. New Instant Games must use Zero Permissions starting August 1, 2025.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Meta Q2 Revenue Hits 47.5B Beats Estimates as AI Hiring Drives Growth

3 days ago

Meta Ads Meta

Meta's Q2 FY25 results showed daily active users up 6% to 3.48B and ad impressions up 11%. Revenue rose 22% to $47.5B, beating estimates, with a 43% operating margin and EPS of $7.14. Capex guidance increased to $66-72B. Meta's stock rose over 12% after hours. CEO Zuckerberg emphasized heavy AI talent investment, launching a Superintelligence Lab and boosting Reality Labs revenue with AI Ray-Bans. Nearly 2 million advertisers use Meta's AI tools.

Threads API adds location, polls, tags, metrics, and real-time notifications

6 days ago

Meta

Threads is a platform for fresh perspectives and community building. The Threads API, launched last year, now includes new features: adding location and polls to posts, faster text-only thread creation, post deletion, retrieving public profiles and posts, topic tagging and search, click metrics, date-range search, GIF fetching, reply restrictions, real-time mention notifications, and access token debugging. Developer resources are available.

Facebook Implements New Restrictions on Replicated Content to Protect Creators

19 days ago

Facebook Meta

Facebook is enforcing stricter rules to limit unoriginal content that reuses others' work without credit. Accounts reposting such content will face reduced reach and temporary loss of monetization. Duplicate videos will be less visible, with tests linking to originals. Creators should post original content, make meaningful edits, avoid watermarks, and use relevant captions. New tools help track content reach and penalties.

Meta Advances Accessibility Efforts on Global Accessibility Awareness Day

20 days ago

Meta

Maxine Williams, Meta’s VP of Accessibility, recognizes Global Accessibility Awareness Day by showcasing Meta's efforts to enhance accessibility. Key developments include Ray-Ban Meta glasses for the blind and low vision community, a customizable AI feature launching in the U.S. and Canada, and sEMG wristbands for improved human-computer interaction. Meta also adds live captions and speech features in its products to facilitate communication.

Understanding App Use Cases for Facebook Developers

25 days ago

Facebook Meta

Facebook is expanding app use cases to simplify app creation for developers. These use cases allow quick selection tailored to specific goals, bundling products, permissions, and features to reduce complexity. Developers can combine multiple use cases in one app and access a guidance video. The rollout of some use cases is gradual, and not all features may be available to every developer yet. For more details, developers can refer to the documentation.

Meta working to fix mass bans hitting Facebook Groups globally

1 months ago

Meta

Meta users report mass bans on Facebook Groups affecting thousands globally, including large groups with innocuous content. Admins received vague violation notices for content like terrorism or nudity, which they deny. Meta acknowledged a technical error and is working on a fix. The issue may relate to AI moderation errors. Similar mass suspensions have occurred on Pinterest and Tumblr. A petition and legal actions are underway.

Meta Warns Page Managers Against Adding Links in Facebook Posts

1 months ago

Facebook Meta

Meta advises Facebook Page managers to place links in the first comment instead of in the post body. This recommendation was noted by users in their Professional Dashboard insights. While some still include links in posts, deleting the URL text can help maintain engagement. Meta's data shows that 97.3% of views go to posts without external links, indicating a decline in link post exposure. Trying this strategy may be beneficial but requires extra effort.

Meta to automate 90 percent of product risk assessments with AI system

2 months ago

AI Meta

Meta plans to automate up to 90% of product risk assessments for apps like Instagram and WhatsApp using AI, replacing human evaluators. This aims to speed updates by having teams complete questionnaires, with AI providing instant risk evaluations and requirements. While faster, a former executive warns it may increase risks by missing negative effects. Meta says it invests heavily in privacy and uses AI for low-risk decisions, keeping humans for complex cases.

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