Meta News & Updates for September 2025

Meta Launches AI Ad Tools and New Creator Features for Holiday Sales

22 days ago

Meta is enhancing AI-powered ad tools and creator collaboration for the holiday season, helping marketers boost sales with features like easier creator partnerships, Reels product discovery, and video catalog ads. New tools include flexible media, creative insights, and related media to improve ad performance. Omnichannel ads and expanded Shops ads support both online and in-store sales globally, plus email sign-up offers to increase customer engagement.

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New WhatsApp for Business Certification Boosts Developer Opportunities

23 days ago

Facebook Meta +1 more

Meta has launched the WhatsApp for Business Technical Implementation Certification to help developers validate their skills and attract clients. This certification allows developers to demonstrate expertise, stand out from competitors, and build trust with clients. It can lead to more clients, higher earnings, and access to a global network. The exam covers setting up the WhatsApp Business Platform and integrating APIs. The certification exam is currently free.

Meta Launches AI Audio Translations to Expand Global Reach for Creators

24 days ago

Meta

Meta has expanded its AI translations tool for Facebook and Instagram creators, enabling automatic dubbing and lip syncing of reels between English and Spanish. The tool uses the creator's voice tone for authentic translations and allows control over enabling, reviewing, or removing translations. It supports face-to-camera videos and up to two speakers. Creators can upload up to 20 custom dubbed audio tracks per reel and track views by language.

Meta enhances Professional Dashboard on web with new creator tools and insights

29 days ago

Meta

Meta improved its Professional Dashboard on the web for Facebook creators with a new home screen showing earnings, content performance, and audience engagement. Navigation is simpler and consistent across devices. Upcoming updates will add advanced insights, data export, and bulk uploads. New metrics like views over time, view rate, and retention help optimize content. The Facebook for Creators site is revamped for easier access to resources and tips.

Facebook Updates Web and Instant Games for Enhanced User Experience

1 months ago

Meta

Meta is enhancing its gaming platform with Network Enabled Zero Permissions and Instant Games SDK API v8.0, improving user experience by allowing smoother game access while limiting data sharing. Developers benefit from increased player engagement and reduced compliance burdens. Existing Web Games must migrate to Instant Games by September 30, 2026, as Web Games are outdated. New Instant Games must use Zero Permissions starting August 1, 2025.

Meta Q2 Revenue Hits 47.5B Beats Estimates as AI Hiring Drives Growth

1 months ago

Meta Ads Meta

Meta's Q2 FY25 results showed daily active users up 6% to 3.48B and ad impressions up 11%. Revenue rose 22% to $47.5B, beating estimates, with a 43% operating margin and EPS of $7.14. Capex guidance increased to $66-72B. Meta's stock rose over 12% after hours. CEO Zuckerberg emphasized heavy AI talent investment, launching a Superintelligence Lab and boosting Reality Labs revenue with AI Ray-Bans. Nearly 2 million advertisers use Meta's AI tools.

Threads API adds location, polls, tags, metrics, and real-time notifications

1 months ago

Meta

Threads is a platform for fresh perspectives and community building. The Threads API, launched last year, now includes new features: adding location and polls to posts, faster text-only thread creation, post deletion, retrieving public profiles and posts, topic tagging and search, click metrics, date-range search, GIF fetching, reply restrictions, real-time mention notifications, and access token debugging. Developer resources are available.

Facebook Implements New Restrictions on Replicated Content to Protect Creators

2 months ago

Facebook Meta

Facebook is enforcing stricter rules to limit unoriginal content that reuses others' work without credit. Accounts reposting such content will face reduced reach and temporary loss of monetization. Duplicate videos will be less visible, with tests linking to originals. Creators should post original content, make meaningful edits, avoid watermarks, and use relevant captions. New tools help track content reach and penalties.

Meta Advances Accessibility Efforts on Global Accessibility Awareness Day

2 months ago

Meta

Maxine Williams, Meta’s VP of Accessibility, recognizes Global Accessibility Awareness Day by showcasing Meta's efforts to enhance accessibility. Key developments include Ray-Ban Meta glasses for the blind and low vision community, a customizable AI feature launching in the U.S. and Canada, and sEMG wristbands for improved human-computer interaction. Meta also adds live captions and speech features in its products to facilitate communication.

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