Meta has introduced several new AI features and updates aimed at enhancing user experience and business capabilities.
Meta AI Enhancements
Voice Interaction:
- Users can now interact with Meta AI using their voice on Messenger, Facebook, WhatsApp, and Instagram DM.
- Meta AI responds audibly and offers different voice options, including voices of celebrities like Awkwafina and John Cena.
Photo Interaction:
- Meta AI can now analyze photos shared in chats, answering questions about the images and providing information, such as identifying flowers or giving cooking instructions.
- Users can edit photos by instructing Meta AI to make changes like altering outfits or backgrounds.
- Meta AI can also generate fun backgrounds for Instagram Stories based on the content of the photos.
Translation for Creator Content:
- Meta AI is testing a translation tool for Reels, which will automatically translate and dub audio, syncing lips to match the translated speech. Initial tests are in English and Spanish for creators from Latin America and the US.
Social Media Features
Imagine Features:
- Users can now create AI-generated images of themselves as superheroes or other characters for use in feeds, Stories, and profile pictures.
- Meta AI can suggest captions for Stories on Facebook and Instagram.
- Personalized chat themes can be created using AI in Messenger and Instagram DMs.
AI-Generated Content:
- Meta AI will generate custom content for users' Facebook and Instagram feeds based on their interests or trends. Users can interact with this content by swiping or using prompts to generate new content.
Business Tools
Business AI Expansion:
- Meta is expanding its business AI tools to thousands of businesses using click-to-message ads on WhatsApp and Messenger in English.
- These tools help businesses engage with customers, provide support, and facilitate commerce, enhancing customer interaction and sales.
Generative AI Ad Tools:
- Over a million advertisers have used Meta's generative AI ad tools, creating 15 million ads in the last month.
- Ad campaigns using these tools saw an 11% higher click-through rate and a 7.6% higher conversion rate compared to those that did not use the features.
Meta continues to innovate with AI, making it more interactive, useful, and fun for users while providing powerful tools for businesses to grow and engage with customers.
