Facebook is implementing new restrictions to reduce unoriginal content and support authentic creators by promoting unique voices and perspectives. This initiative builds on previous efforts targeting spammy behavior, including actions against 500,000 accounts and removal of 10 million impersonating profiles in early 2025.
Addressing Unoriginal Content
Unoriginal content is defined as repeatedly reusing or repurposing another creator’s work without credit or meaningful enhancement. Facebook encourages resharing with added commentary or unique takes but aims to combat repeated reposting without permission or significant changes.
New Measures Against Unoriginal Content
- Accounts repeatedly misusing others' videos, photos, or text will face temporary loss of monetization and reduced content distribution.
- Duplicate videos detected by Facebook will have their distribution reduced to prioritize original creators.
- Facebook is testing features like linking duplicate videos to the original content for proper attribution.
Best Practices for Creators
To maximize content reach on Facebook, creators should:
- Post primarily original content they filmed or created.
- Make meaningful enhancements (creative editing, voiceover, commentary) when using approved external content.
- Focus on authentic storytelling and avoid very short videos with little value.
- Avoid visible third-party watermarks or recycled content from other apps.
- Use high-quality, relevant captions with minimal capital letters, no links, and up to five hashtags.
Tools and Insights for Creators
Facebook offers post-level insights in the Professional Dashboard to help creators understand distribution issues. The Support home screen now shows risks related to content recommendation or monetization penalties, allowing creators to monitor their status regularly.
Commitment to Authentic Creators
Facebook continues to prioritize original content and creator rewards, with gradual rollout of these changes to ensure smooth transitions and ongoing updates to support creators.
