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Meta will offer UK users a choice to use Facebook and Instagram free with ads or pay £2.99/month on desktop (£3.99 on mobile) for no ads. The subscription covers all linked accounts, with extra fees for additional accounts. Free users keep seeing ads and controlling their ad experience. This follows UK regulatory guidance to give users choice and support businesses relying on personalized ads.
3 months ago
Meta will personalize content and ad recommendations on its platforms based on users' interactions with its generative AI features, starting December 16, 2025. Notifications about this update will begin on October 7, 2025. Users can adjust their ad preferences anytime and control AI interactions via voice or text. Sensitive topics won't be used for ads, and personalization applies only across linked accounts in the Accounts Center.
5 months ago
WhatsApp has introduced tools to help users spot scams and banned over 6.8 million scam-linked accounts in early 2025. Scammers use multiple platforms like WhatsApp, SMS, ChatGPT, TikTok, Telegram, and crypto to avoid detection. New features include safety alerts for unknown group invites and messages. Users are advised to pause, question, and verify suspicious messages before responding to avoid scams.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Trending ️🔥6 months ago
Meta updates WhatsApp for businesses with centralized marketing across WhatsApp, Facebook, and Instagram via Ads Manager, allowing unified creative, setup, and budget management. AI support will help with personalized product recommendations and customer follow-ups. New calling and voice features will enable live calls, voice messages, and video calls, improving customer support and preparing for future AI voice capabilities.
6 months ago
Meta is rolling out direct messaging on Threads, allowing users to send DMs to followers or mutual Instagram followers aged 18 and older, with safety measures in place. Threads also introduces the Threads highlighter to emphasize unique perspectives and trending conversations. These updates aim to enhance private interactions and highlight vibrant public discussions as Threads grows its distinct user base and community focus.
7 months ago
Facebook is simplifying video sharing by transitioning all video uploads to reels format, removing the need to choose between video or reel uploads. The creation process will be streamlined with more creative tools, but audience controls remain unchanged, allowing users to select who sees their reels. The Video tab is renamed to Reels tab, and existing videos stay on profiles. This change will roll out globally over months.
7 months ago
Instagram is introducing features to support creativity, including rearranging posts on grids and quietly posting without broadcasting. Trial reels allow sharing with non-followers first, reducing pressure and encouraging more posting. The Drafts initiative invests in emerging creators, while new video editing tools and collaborations aim to make Instagram a space for creative risks and growth.
Meta launched an AI video editing feature in its apps, letting users edit short videos with preset prompts to change outfits, locations, lighting, and style. Available in the US and other countries, users can try over 50 free prompts for 10-second clips and share edits on Facebook, Instagram, and Meta's Discover feed. This tool aims to simplify video editing and boost creative content, based on Meta's AI research like Movie Gen.
8 months ago
WhatsApp is introducing four new Status features to enhance self-expression through collages, music, and stickers. Users can create photo collages with Layout, share songs or music stickers, turn photos into stickers, and use the Add Yours sticker to invite friends to join conversations. These encrypted status updates are visible only to contacts and will roll out to all users in the coming months.
