Meta | Swipe Insight

Meta Uses AI Interactions to Personalize Ads and Content Recommendations

3 days ago

Meta will personalize content and ad recommendations on its platforms based on users' interactions with its generative AI features, starting December 16, 2025. Notifications about this update will begin on October 7, 2025. Users can adjust their ad preferences anytime and control AI interactions via voice or text. Sensitive topics won't be used for ads, and personalization applies only across linked accounts in the Accounts Center.

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WhatsApp launches new tools to fight scams and protect users globally

2 months ago

WhatsApp has introduced tools to help users spot scams and banned over 6.8 million scam-linked accounts in early 2025. Scammers use multiple platforms like WhatsApp, SMS, ChatGPT, TikTok, Telegram, and crypto to avoid detection. New features include safety alerts for unknown group invites and messages. Users are advised to pause, question, and verify suspicious messages before responding to avoid scams.

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Meta updates WhatsApp with centralized campaigns AI support and calling options

3 months ago

Meta Ads

Meta updates WhatsApp for businesses with centralized marketing across WhatsApp, Facebook, and Instagram via Ads Manager, allowing unified creative, setup, and budget management. AI support will help with personalized product recommendations and customer follow-ups. New calling and voice features will enable live calls, voice messages, and video calls, improving customer support and preparing for future AI voice capabilities.

Meta launches Threads DMs to all users

3 months ago

Threads

Meta is rolling out direct messaging on Threads, allowing users to send DMs to followers or mutual Instagram followers aged 18 and older, with safety measures in place. Threads also introduces the Threads highlighter to emphasize unique perspectives and trending conversations. These updates aim to enhance private interactions and highlight vibrant public discussions as Threads grows its distinct user base and community focus.

Facebook Makes All Videos Reels to Simplify Sharing and Creation

3 months ago

Facebook

Facebook is simplifying video sharing by transitioning all video uploads to reels format, removing the need to choose between video or reel uploads. The creation process will be streamlined with more creative tools, but audience controls remain unchanged, allowing users to select who sees their reels. The Video tab is renamed to Reels tab, and existing videos stay on profiles. This change will roll out globally over months.

Instagram lets users rearrange their grid

3 months ago

Instagram

Instagram is introducing features to support creativity, including rearranging posts on grids and quietly posting without broadcasting. Trial reels allow sharing with non-followers first, reducing pressure and encouraging more posting. The Drafts initiative invests in emerging creators, while new video editing tools and collaborations aim to make Instagram a space for creative risks and growth.

Meta AI launches new AI video editing feature for easy creative video transformations

3 months ago

AI Llama

Meta launched an AI video editing feature in its apps, letting users edit short videos with preset prompts to change outfits, locations, lighting, and style. Available in the US and other countries, users can try over 50 free prompts for 10-second clips and share edits on Facebook, Instagram, and Meta's Discover feed. This tool aims to simplify video editing and boost creative content, based on Meta's AI research like Movie Gen.

WhatsApp Adds New Status Features with Music Sharing and Collage Options

4 months ago

WhatsApp is introducing four new Status features to enhance self-expression through collages, music, and stickers. Users can create photo collages with Layout, share songs or music stickers, turn photos into stickers, and use the Add Yours sticker to invite friends to join conversations. These encrypted status updates are visible only to contacts and will roll out to all users in the coming months.

Meta Launches AI App with Voice Features for Personalized Assistant Experience

5 months ago

Llama Meta

Meta has launched the Meta AI app, a personalized AI chatbot that remembers user preferences and context. It features a Discover feed for sharing AI usage and integrates with Meta's AI glasses. Built with Llama 4, the app enhances conversational responses and includes voice interactions. Available in select countries, it connects with Meta products for a seamless experience. Users can manage their preferences and enjoy a more personal AI assistant across devices.