Instagram is enhancing its platform to better support creativity by introducing new features and initiatives aimed at reducing pressure and encouraging users to take creative risks. Central to this effort is the ability to rearrange posts on your grid, allowing more control over how content appears. Additionally, Instagram is exploring options to let users post quietly to their profile without broadcasting to all followers, easing the anxiety around sharing.
New Features to Boost Creativity
- Reordering Grid Posts: Users can now rearrange posts on their profile grid for better creative expression.
- Quiet Posting: A feature in development to post without pushing content to everyone’s feed.
- Trial Reels: Available to all creators, this lets users share reels initially with non-followers to test content performance in a low-pressure environment. Data shows 40% of creators posted more reels after using trial reels, with 80% of those seeing increased reach.
- Edits App Enhancements: Instagram is improving its Edits app with AI-powered tools like the restyle editing feature to quickly change video aesthetics.
- Creative Tools: Collaborations such as a new font inspired by Rosalía’s handwriting for Stories and Reels, and the ability to share Spotify listening activity in Notes, add fun and personal touches.
Supporting Emerging Creators
Instagram is launching Drafts, an initiative to invest in emerging creators and artists by providing financial support, collaboration opportunities, and mentorship. This program aims to help new creative voices overcome barriers and realize their ambitions.
Celebrating Creativity
The platform is also showcasing creative journeys from notable artists like Tyler, The Creator, Rosalía, and others through films and experiences that highlight the power of taking creative chances. These stories reflect Instagram’s mission to be a space where creativity thrives and self-doubt is overcome.
By focusing on tools that reduce pressure and programs that empower creators, Instagram aims to foster a community where everyone feels free to share their ideas and creations, fueling ongoing innovation and artistic expression.
