Instagram Tests New Feature for Watching Reels on TV with Friends

December 17, 2025 at 4:14:24 AM

TL;DR Instagram is testing a TV feature that lets users watch reels from creators on Amazon Fire TV with friends. Users can install the app, sign in, and add up to five accounts for personalized content. Reels will be grouped into channels based on interests. Future updates may include using phones as remotes and shared feeds. Content adheres to PG-13 standards for safety, especially for younger viewers, with improvements based on user feedback.

Instagram Tests New Feature for Watching Reels on TV with Friends

Testing of Instagram for TV has begun, allowing users to watch reels from their favorite creators on larger screens, enhancing the shared viewing experience. Currently available in the US on Amazon Fire TV devices, the app will expand to more countries and devices in the future.

Getting Started

To use Instagram for TV, install the app on your Amazon Fire TV and sign in. Users can add up to five accounts for personalized viewing or create a separate account not linked to their profile.

Exploring Reels

Upon logging in, reels are organized into channels based on interests such as music, sports, and travel. Users can enjoy continuous playback of reels without scrolling.

Future Features

Upcoming features include using a phone as a remote, new channel surfing methods, shared feeds with friends, and easier access to favorite creators.

Safety and Content Standards

Instagram for TV adheres to content standards suitable for a broad audience, generally following the PG-13 rating system. It includes safeguards for teens, limiting access to unsuitable content and integrating usage limits with the mobile app.

Feedback will guide improvements for Instagram for TV.

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