Matt Navarra

United Kingdom

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About

Matt Navarra is a social media consultant and industry analyst with over 20 years of experience. He has worked with top brands like Google, BBC, and the United Nations. Formerly, he was Director of Social Media at The Next Web and a Digital Communications Advisor for the UK Government. In 2018, he founded 'Geekout', a community for social media professionals. He writes a weekly newsletter and frequently appears on major news channels as an expert commentator.

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LinkedIn to Discontinue Community Top Voice Badges (Gold Badge)

1 months ago

LinkedIn is retiring the gold Community Top Voice badge due to challenges in maintaining quality standards for automatically awarded badges. Automatic badge earning will cease on October 8, 2024, and existing badges will expire 60 days from their award date. The invitation-only Top Voice (blue badge) program remains unaffected. This change may impact user engagement with Collaborative Articles but aims to focus on quality in user contributions.

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LinkedIn Introduces Post Editing Feature for Scheduled Content

3 months ago

LinkedIn has introduced a feature allowing users to edit scheduled posts, benefiting social media managers and content creators. Key features include the ability to modify posts without deleting them, adjust scheduled times, and correct errors before posting. This increases flexibility, saves time, and improves workflow. The feature is rolling out gradually, with initial positive feedback highlighting its efficiency.

TikTok Adds Popularity Sorting Feature on Desktop

4 months ago

TikTok

TikTok has introduced a desktop feature allowing users to sort an account's videos by popularity based on engagement metrics. This tool aids marketers, researchers, and content creators in competitor analysis and content strategy development by identifying top-performing content. It enhances TikTok's desktop functionality, enabling in-depth research into successful content patterns and helping users refine their strategies.

TikTok Tests Snapchat-Style 'Streak' Feature to Boost Private Messaging

5 months ago

TikTok

Now, TikTok is testing a new Snapchat-style 'Streak' feature for DMs to make its app more social and encourage private sharing. This move aligns with the trend of users sharing more in DMs and group chats rather than in public feeds, a strategy Instagram has also adopted. The goal is to see if this feature will inspire teens to use TikTok more as a messaging app.

LinkedIn Launches In-Stream Reply Feature for Mobile App DMs

6 months ago

LinkedIn's new feature allows mobile app users to reply to specific chat messages. Activated by long pressing a comment and selecting 'Reply', the response appears below the comment. This is part of LinkedIn's Direct Message improvements, responding to the trend of users favoring private engagement. Other features include an AI assistant for InMails and AI-powered job application queries.

Instagram Updates Algorithm to Boost Smaller Creators and Discourage Reposts

6 months ago

Instagram

Instagram has updated its algorithm to support smaller creators by prioritizing original content in recommendations and removing reposts. The new algorithm also includes labels that link to the original creator for reposted content. Aggregators have been removed from recommendations. The ranking algorithm will show content to a limited audience and expand reach based on engagement, similar to TikTok's FYP algorithm.

LinkedIn Now Allows Custom 'Subscribe to Newsletter' Button on Profiles

7 months ago

New LinkedIn feature allows newsletter creators to add a custom 'Subscribe to newsletter' button on their profiles. This Call To Action button is visible in LinkedIn search, on the creator's profile, and in the header of their LinkedIn posts.

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TikTok's New Photo App 'Notes' Now Available in Select Countries

7 months ago

TikTok Organic Social

TikTok's new photo app, Notes, is now available in select countries including Australia. Described as a lifestyle platform, Notes offers informative photo-text content about people's lives, featuring individuals sharing travel tips and daily recipes. The app is positioned as a rival to Instagram.

TikTok Introduces Shadow Ban and 'Account Check' Tool for Rule-Breaking Creators

7 months ago

TikTok

TikTok's new policy will shadow ban creators frequently violating community guidelines. First-time offenders will receive a warning strike not counting towards their tally. Repeated violations will reduce account and content visibility. Immediate bans will be enforced for serious breaches. TikTok is also introducing an 'Account Check' tool for creators to review their account and posts, and a 'Creator Code of Conduct'.

Matt Navarra

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