Matt Navarra is a social media consultant and industry analyst with over 20 years of experience. He has worked with top brands like Google, BBC, and the United Nations. Formerly, he was Director of Social Media at The Next Web and a Digital Communications Advisor for the UK Government. In 2018, he founded 'Geekout', a community for social media professionals. He writes a weekly newsletter and frequently appears on major news channels as an expert commentator.
10 days ago
Instagram is testing Instagram Plus, a new premium subscription similar to Snapchat+. It offers perks like creating multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and spotlighting stories. The service is being tested in the Philippines for about $1.05 USD per month and in Mexico for around $2 USD. Confirmation from Instagram is pending.
1 years ago
Facebook has launched a new feature allowing users to automatically convert engaged profile followers into group members, streamlining the community growth process. The new tool enables automatic invitations to engaged profile followers, direct conversion of followers to group members, targeted outreach to recently active followers, and simplified community building. Users can select only one group for automatic invitations.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Trending ️🔥1 years ago
LinkedIn is retiring the gold Community Top Voice badge due to challenges in maintaining quality standards for automatically awarded badges. Automatic badge earning will cease on October 8, 2024, and existing badges will expire 60 days from their award date. The invitation-only Top Voice (blue badge) program remains unaffected. This change may impact user engagement with Collaborative Articles but aims to focus on quality in user contributions.
1 years ago
LinkedIn has introduced a feature allowing users to edit scheduled posts, benefiting social media managers and content creators. Key features include the ability to modify posts without deleting them, adjust scheduled times, and correct errors before posting. This increases flexibility, saves time, and improves workflow. The feature is rolling out gradually, with initial positive feedback highlighting its efficiency.
1 years ago
TikTok has introduced a desktop feature allowing users to sort an account's videos by popularity based on engagement metrics. This tool aids marketers, researchers, and content creators in competitor analysis and content strategy development by identifying top-performing content. It enhances TikTok's desktop functionality, enabling in-depth research into successful content patterns and helping users refine their strategies.
1 years ago
Now, TikTok is testing a new Snapchat-style 'Streak' feature for DMs to make its app more social and encourage private sharing. This move aligns with the trend of users sharing more in DMs and group chats rather than in public feeds, a strategy Instagram has also adopted. The goal is to see if this feature will inspire teens to use TikTok more as a messaging app.
1 years ago
LinkedIn's new feature allows mobile app users to reply to specific chat messages. Activated by long pressing a comment and selecting 'Reply', the response appears below the comment. This is part of LinkedIn's Direct Message improvements, responding to the trend of users favoring private engagement. Other features include an AI assistant for InMails and AI-powered job application queries.
1 years ago
Instagram has updated its algorithm to support smaller creators by prioritizing original content in recommendations and removing reposts. The new algorithm also includes labels that link to the original creator for reposted content. Aggregators have been removed from recommendations. The ranking algorithm will show content to a limited audience and expand reach based on engagement, similar to TikTok's FYP algorithm.
1 years ago
New LinkedIn feature allows newsletter creators to add a custom 'Subscribe to newsletter' button on their profiles. This Call To Action button is visible in LinkedIn search, on the creator's profile, and in the header of their LinkedIn posts.
