Matt Navarra

United Kingdom

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About

Matt Navarra is a social media consultant and industry analyst with over 20 years of experience. He has worked with top brands like Google, BBC, and the United Nations. Formerly, he was Director of Social Media at The Next Web and a Digital Communications Advisor for the UK Government. In 2018, he founded 'Geekout', a community for social media professionals. He writes a weekly newsletter and frequently appears on major news channels as an expert commentator.

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Facebook Introduces Automated Group Growth Feature for Profile Followers

28 days ago

Facebook

Facebook has launched a new feature allowing users to automatically convert engaged profile followers into group members, streamlining the community growth process. The new tool enables automatic invitations to engaged profile followers, direct conversion of followers to group members, targeted outreach to recently active followers, and simplified community building. Users can select only one group for automatic invitations.

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LinkedIn to Discontinue Community Top Voice Badges (Gold Badge)

2 months ago

LinkedIn is retiring the gold Community Top Voice badge due to challenges in maintaining quality standards for automatically awarded badges. Automatic badge earning will cease on October 8, 2024, and existing badges will expire 60 days from their award date. The invitation-only Top Voice (blue badge) program remains unaffected. This change may impact user engagement with Collaborative Articles but aims to focus on quality in user contributions.

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

LinkedIn Introduces Post Editing Feature for Scheduled Content

4 months ago

LinkedIn has introduced a feature allowing users to edit scheduled posts, benefiting social media managers and content creators. Key features include the ability to modify posts without deleting them, adjust scheduled times, and correct errors before posting. This increases flexibility, saves time, and improves workflow. The feature is rolling out gradually, with initial positive feedback highlighting its efficiency.

TikTok Adds Popularity Sorting Feature on Desktop

5 months ago

TikTok

TikTok has introduced a desktop feature allowing users to sort an account's videos by popularity based on engagement metrics. This tool aids marketers, researchers, and content creators in competitor analysis and content strategy development by identifying top-performing content. It enhances TikTok's desktop functionality, enabling in-depth research into successful content patterns and helping users refine their strategies.

TikTok Tests Snapchat-Style 'Streak' Feature to Boost Private Messaging

6 months ago

TikTok

Now, TikTok is testing a new Snapchat-style 'Streak' feature for DMs to make its app more social and encourage private sharing. This move aligns with the trend of users sharing more in DMs and group chats rather than in public feeds, a strategy Instagram has also adopted. The goal is to see if this feature will inspire teens to use TikTok more as a messaging app.

LinkedIn Launches In-Stream Reply Feature for Mobile App DMs

7 months ago

LinkedIn's new feature allows mobile app users to reply to specific chat messages. Activated by long pressing a comment and selecting 'Reply', the response appears below the comment. This is part of LinkedIn's Direct Message improvements, responding to the trend of users favoring private engagement. Other features include an AI assistant for InMails and AI-powered job application queries.

Instagram Updates Algorithm to Boost Smaller Creators and Discourage Reposts

7 months ago

Instagram

Instagram has updated its algorithm to support smaller creators by prioritizing original content in recommendations and removing reposts. The new algorithm also includes labels that link to the original creator for reposted content. Aggregators have been removed from recommendations. The ranking algorithm will show content to a limited audience and expand reach based on engagement, similar to TikTok's FYP algorithm.

LinkedIn Now Allows Custom 'Subscribe to Newsletter' Button on Profiles

8 months ago

New LinkedIn feature allows newsletter creators to add a custom 'Subscribe to newsletter' button on their profiles. This Call To Action button is visible in LinkedIn search, on the creator's profile, and in the header of their LinkedIn posts.

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TikTok's New Photo App 'Notes' Now Available in Select Countries

8 months ago

TikTok Organic Social

TikTok's new photo app, Notes, is now available in select countries including Australia. Described as a lifestyle platform, Notes offers informative photo-text content about people's lives, featuring individuals sharing travel tips and daily recipes. The app is positioned as a rival to Instagram.

Matt Navarra

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