LinkedIn News & Updates for July 2025

LinkedIn Launches Advanced AI-Assisted Search to Speed Up Candidate Hiring

12 days ago

LinkedIn has introduced Advanced AI-Assisted Search to help recruiters find candidates faster and more accurately. This tool uses natural language input, like job descriptions, to understand hiring intent and automatically sets filters. It identifies unique and hard-to-define skills, even if not explicitly listed, improving candidate matching. The AI refines results dynamically, reducing manual effort and enhancing search quality.

LinkedIn Launches Adobe Express Integration for Faster B2B Video Ad Creation

25 days ago

LinkedIn integrated Adobe Express to help B2B marketers create and launch video ads faster. Video content is effective but hard for SMBs to produce. This integration lets users design LinkedIn-optimized video templates in Adobe Express and export them directly to LinkedIn Campaign Manager, streamlining the process. It offers AI tools, seamless workflows, and access to Adobe Stock, making video marketing easier and more efficient.

Linkedin Adds New Post Analytics to Track Profile Views Followers and Link Clicks

1 months ago

LinkedIn has introduced new post analytics showing when posts drive profile views, new followers, and clicks on Premium custom buttons like websites or newsletters. These metrics help users track content impact and audience engagement. The new data appears under "Profile activity" and "Link engagement" in post analytics, helping users refine their content strategy and grow their network.

LinkedIn removes custom link option for Premium profiles

1 months ago

LinkedIn is removing the option for Premium subscribers to add new custom links to their profiles. Existing links will remain but cannot be changed or re-added if removed. This feature is being eliminated to focus on more valuable offerings. The change may not impact many users since it was limited to Premium members and likely did not generate significant traffic.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

LinkedIn Introduces AI Job Search for Personalized Career Discovery

2 months ago

LinkedIn has introduced AI-driven career discovery tools to improve job searching. Many job seekers are frustrated, with 60% wanting new jobs but struggling. The AI Job Search enables users to express their goals in natural language, making the process more intuitive. It utilizes large language models to rank jobs based on user intent, aiming for a more personalized experience for job seekers.

LinkedIn updates post embed feature with cleaner design and video previews

2 months ago

LinkedIn has launched an updated post embed feature with a cleaner design, compact previews, and real-time engagement metrics. Users can embed the full post, a shortened version, or just the video. Currently, embedding multi-photo posts or reposts with commentary is not available. This update allows users to repurpose LinkedIn content on third-party sites, benefiting B2B creators and journalists. It also drives more traffic back to LinkedIn.

LinkedIn Introduces BrandLink to Enhance Video Ad Options for Advertisers

2 months ago

Linkedin Ads LinkedIn

LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.

LinkedIn Introduces Secondary Names for Enhanced Profile Verification

2 months ago

LinkedIn allows users to display their ID name as an additional name for verification if their LinkedIn name differs from their legal name. This optional verification can show the legal name in parentheses next to the LinkedIn name. The ID name is view-only and cannot be changed. It is visible to logged-in members but not on public profiles or search results. Deleting the ID name will also remove the legal name and verification from the profile.

LinkedIn Launches Qualified Leads Optimization to Enhance Ad Targeting and ROI

2 months ago

Qualified Leads Optimization helps focus on leads likely to convert into paying customers, improving revenue efficiency and ROI. It targets high-intent accounts in B2B marketing, essential for proving ROI. Users can define lead quality through their systems and connect with LinkedIn Campaign Manager via the Conversions API, achieving a 39% decrease in cost per qualified lead. Eftsure reports a 20% decrease in cost per SQL since using this feature, which is now available to all customers.

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