LinkedIn News & Updates for August 2025

LinkedIn Expands BrandLink to Boost Trust Through Professional Networks Amid AI Overload

1 days ago

LinkedIn research shows professionals trust their networks more than AI or search engines for advice, with 51% feeling learning AI is an added job. 77% of B2B marketers say buyers vet brands through networks, not just company channels. Younger professionals feel AI pressure most, impacting wellbeing. LinkedIn expands BrandLink with new shows and global publishers to help brands reach buyers via trusted voices amid AI-driven changes.

LinkedIn updates post analytics with real-time follower and view notifications

10 days ago

LinkedIn updated its post analytics to provide real-time notifications on how posts drive views, follower growth, and impressions. Users will receive alerts when their posts attract profile viewers or new followers, with updates at 3 and 7 days after posting. This aims to keep users informed about their content's performance and potential opportunities from increased engagement.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

LinkedIn Launches Thought Leader Event Ads to Sponsor User Posts for Events

14 days ago

Linkedin Ads LinkedIn

LinkedIn now allows brands to sponsor user posts linking to event pages through Thought Leader Event Ads, enhancing trust and authenticity in B2B marketing. These ads amplify expert voices tied to events, requiring member permission before promotion. Marketers can set up ads via Campaign Manager, monitor performance, and leverage trusted creators to build credibility and engagement. This feature is globally available.

LinkedIn Launches New Member Analytics APIs for Third Party Social Media Tools

1 months ago

LinkedIn has launched new Member Analytics APIs allowing users to track profile and post analytics, including follower insights and video performance, via third-party social media tools like Hootsuite, Buffer, and Sprinklr. More partners will be added, with availability varying and possible reauthentication required. Users are encouraged to share feedback on these APIs.

LinkedIn Launches Advanced AI-Assisted Search to Speed Up Candidate Hiring

2 months ago

LinkedIn has introduced Advanced AI-Assisted Search to help recruiters find candidates faster and more accurately. This tool uses natural language input, like job descriptions, to understand hiring intent and automatically sets filters. It identifies unique and hard-to-define skills, even if not explicitly listed, improving candidate matching. The AI refines results dynamically, reducing manual effort and enhancing search quality.

LinkedIn Launches Adobe Express Integration for Faster B2B Video Ad Creation

2 months ago

LinkedIn integrated Adobe Express to help B2B marketers create and launch video ads faster. Video content is effective but hard for SMBs to produce. This integration lets users design LinkedIn-optimized video templates in Adobe Express and export them directly to LinkedIn Campaign Manager, streamlining the process. It offers AI tools, seamless workflows, and access to Adobe Stock, making video marketing easier and more efficient.

Linkedin Adds New Post Analytics to Track Profile Views Followers and Link Clicks

3 months ago

LinkedIn has introduced new post analytics showing when posts drive profile views, new followers, and clicks on Premium custom buttons like websites or newsletters. These metrics help users track content impact and audience engagement. The new data appears under "Profile activity" and "Link engagement" in post analytics, helping users refine their content strategy and grow their network.

LinkedIn removes custom link option for Premium profiles

3 months ago

LinkedIn is removing the option for Premium subscribers to add new custom links to their profiles. Existing links will remain but cannot be changed or re-added if removed. This feature is being eliminated to focus on more valuable offerings. The change may not impact many users since it was limited to Premium members and likely did not generate significant traffic.

LinkedIn Introduces AI Job Search for Personalized Career Discovery

3 months ago

LinkedIn has introduced AI-driven career discovery tools to improve job searching. Many job seekers are frustrated, with 60% wanting new jobs but struggling. The AI Job Search enables users to express their goals in natural language, making the process more intuitive. It utilizes large language models to rank jobs based on user intent, aiming for a more personalized experience for job seekers.

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