LinkedIn News & Updates for April 2025

LinkedIn launches Trends feature for enhanced video curation experience

13 days ago

LinkedIn is enhancing its video experience with a new Trends feature for US users, allowing discovery of videos on workplace stories, industry news, and career topics. Users can explore trends like WFH hacks and office culture, with related videos accessible through vertical scrolling. The feed includes video carousels for specific trends, and an Add to this Trend button lets users upload their videos for potential editorial features.

LinkedIn Updates Eligibility Criteria for Free Premium Trial Access

19 days ago

inkedIn's free Premium trial has specific eligibility criteria. Users who have previously used a free trial may not qualify for another, even after 12 months. Switching between Premium plans during the trial is not allowed. The trial lasts one month from activation and converts to a paid subscription if not canceled. Billing and cancellation depend on the activation date in local US time for US users or UTC for others.

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

LinkedIn Partners with Calendly for Easy Meeting Scheduling on Profiles

1 months ago

LinkedIn has integrated Calendly for easier meeting booking on profiles. Over one million Premium and Enterprise users have adopted custom buttons, resulting in a 25% increase in profile views. Users can link their Calendly accounts to schedule meetings directly on LinkedIn. Feedback indicates improved efficiency, with one user booking over 200 new meetings since using the feature. Custom buttons are available for Premium Business and SalesNavigator users.

LinkedIn Launches Zip Logic Game and New Features for Enhanced User Engagement

1 months ago

LinkedIn has introduced Zip, a new logic game aimed at boosting user engagement. This game challenges users to connect numbers on a grid and is easy to learn while providing a mental workout. Zip features daily puzzles with increasing difficulty and a hint tool. Recent updates include streak freezes, a widget for tracking progress, and leaderboards to encourage competition and connection among users.

LinkedIn allows direct video uploads to Articles and Newsletters for enhanced content

1 months ago

LinkedIn now allows direct video uploads to Articles and Newsletters, enhancing its focus on video content. This update enables creators and brands to make long-form written content more engaging. It opens new possibilities, such as creating newsletters with long-form video content and allowing video podcasters to upload episodes with takeaways or transcripts. The feature is likely in early stages, with potential future metrics for tracking video engagement.

LinkedIn Tests New Network-Only Feed Option to Boost Engagement

1 months ago

LinkedIn is testing a feature that allows users to filter their feed content to boost engagement. Users can choose between the default "All" tab, which shows content from all members, and the "My Network" tab, displaying updates only from first-degree connections and followed pages. Users must select the "My Network" tab each time to view this content. The test will not affect existing feed preferences, and ads will still appear in both tabs.

LinkedIn Introduces Comment Analytics to Boost User Engagement and Visibility

1 months ago

LinkedIn is launching comment analytics, allowing users to see impression counts for their comments. Users can view their own counts, while page admins can see counts for all comments. Impressions are counted multiple times for repeated views. This feature highlights the importance of comments for visibility and engagement on LinkedIn. Users can track their comments' impact, which may encourage more interaction and could lead to future enhancements in analytics.

LinkedIn adds email analytics for Newsletters with new metrics Email Sends and Open Rate

1 months ago

LinkedIn has added email analytics for Newsletters, introducing two metrics: Email Sends and Email Open Rate. These metrics provide insights into newsletter performance via email. While basic and potentially inaccurate, they assist with comparisons to other platforms. However, the inability to access subscriber emails limits the effectiveness of LinkedIn Newsletters. Further improvements in analytics are expected, but more features are needed for a complete solution

LinkedIn Enhances Video Features with New Discovery and Engagement Tools

2 months ago

LinkedIn has enhanced its video features due to a 36% rise in viewership. New additions include a full-screen vertical video experience for desktop, a dedicated mobile video tab, and improved discovery options. Engagement tools such as profile previews, an easier follow button, and better analytics for creators have been introduced. Success stories show notable growth in viewership, and LinkedIn offers free nano-learning courses on video creation.

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