
LinkedIn Launches Company Intelligence API to Boost B2B Campaign Insights
14 days ago
LinkedIn's Company Intelligence API helps B2B marketers link campaigns to pipeline and revenue more accurately. Beta users saw a 287% rise in companies reached, 75% more Marketing Qualified Leads, and 96% more Sales Qualified Leads, with a 43% drop in acquisition costs. The API offers full buyer journey visibility, prioritizes sales outreach, and improves ROI measurement by integrating LinkedIn engagement data with CRM outcomes through certified partners.