LinkedIn News & Updates for May 2025

LinkedIn Introduces BrandLink to Enhance Video Ad Options for Advertisers

3 days ago

LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.

LinkedIn Introduces Secondary Names for Enhanced Profile Verification

5 days ago

LinkedIn allows users to display their ID name as an additional name for verification if their LinkedIn name differs from their legal name. This optional verification can show the legal name in parentheses next to the LinkedIn name. The ID name is view-only and cannot be changed. It is visible to logged-in members but not on public profiles or search results. Deleting the ID name will also remove the legal name and verification from the profile.

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LinkedIn Launches Qualified Leads Optimization to Enhance Ad Targeting and ROI

12 days ago

Qualified Leads Optimization helps focus on leads likely to convert into paying customers, improving revenue efficiency and ROI. It targets high-intent accounts in B2B marketing, essential for proving ROI. Users can define lead quality through their systems and connect with LinkedIn Campaign Manager via the Conversions API, achieving a 39% decrease in cost per qualified lead. Eftsure reports a 20% decrease in cost per SQL since using this feature, which is now available to all customers.

LinkedIn launches Trends feature for enhanced video curation experience

28 days ago

LinkedIn is enhancing its video experience with a new Trends feature for US users, allowing discovery of videos on workplace stories, industry news, and career topics. Users can explore trends like WFH hacks and office culture, with related videos accessible through vertical scrolling. The feed includes video carousels for specific trends, and an Add to this Trend button lets users upload their videos for potential editorial features.

LinkedIn Updates Eligibility Criteria for Free Premium Trial Access

1 months ago

inkedIn's free Premium trial has specific eligibility criteria. Users who have previously used a free trial may not qualify for another, even after 12 months. Switching between Premium plans during the trial is not allowed. The trial lasts one month from activation and converts to a paid subscription if not canceled. Billing and cancellation depend on the activation date in local US time for US users or UTC for others.

LinkedIn Partners with Calendly for Easy Meeting Scheduling on Profiles

1 months ago

LinkedIn has integrated Calendly for easier meeting booking on profiles. Over one million Premium and Enterprise users have adopted custom buttons, resulting in a 25% increase in profile views. Users can link their Calendly accounts to schedule meetings directly on LinkedIn. Feedback indicates improved efficiency, with one user booking over 200 new meetings since using the feature. Custom buttons are available for Premium Business and SalesNavigator users.

LinkedIn Launches Zip Logic Game and New Features for Enhanced User Engagement

1 months ago

LinkedIn has introduced Zip, a new logic game aimed at boosting user engagement. This game challenges users to connect numbers on a grid and is easy to learn while providing a mental workout. Zip features daily puzzles with increasing difficulty and a hint tool. Recent updates include streak freezes, a widget for tracking progress, and leaderboards to encourage competition and connection among users.

LinkedIn allows direct video uploads to Articles and Newsletters for enhanced content

1 months ago

LinkedIn now allows direct video uploads to Articles and Newsletters, enhancing its focus on video content. This update enables creators and brands to make long-form written content more engaging. It opens new possibilities, such as creating newsletters with long-form video content and allowing video podcasters to upload episodes with takeaways or transcripts. The feature is likely in early stages, with potential future metrics for tracking video engagement.

LinkedIn Tests New Network-Only Feed Option to Boost Engagement

2 months ago

LinkedIn is testing a feature that allows users to filter their feed content to boost engagement. Users can choose between the default "All" tab, which shows content from all members, and the "My Network" tab, displaying updates only from first-degree connections and followed pages. Users must select the "My Network" tab each time to view this content. The test will not affect existing feed preferences, and ads will still appear in both tabs.

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