LinkedIn Launches Company Intelligence API to Boost B2B Campaign Insights
1 months ago
LinkedIn's Company Intelligence API helps B2B marketers link campaigns to pipeline and revenue more accurately. Beta users saw a 287% rise in companies reached, 75% more Marketing Qualified Leads, and 96% more Sales Qualified Leads, with a 43% drop in acquisition costs. The API offers full buyer journey visibility, prioritizes sales outreach, and improves ROI measurement by integrating LinkedIn engagement data with CRM outcomes through certified partners.