Browse LinkedIn updates sorted by latest
29 days ago
LinkedIn has launched new Member Analytics APIs allowing users to track profile and post analytics, including follower insights and video performance, via third-party social media tools like Hootsuite, Buffer, and Sprinklr. More partners will be added, with availability varying and possible reauthentication required. Users are encouraged to share feedback on these APIs.
1 months ago
LinkedIn has introduced Advanced AI-Assisted Search to help recruiters find candidates faster and more accurately. This tool uses natural language input, like job descriptions, to understand hiring intent and automatically sets filters. It identifies unique and hard-to-define skills, even if not explicitly listed, improving candidate matching. The AI refines results dynamically, reducing manual effort and enhancing search quality.
1 months ago
LinkedIn integrated Adobe Express to help B2B marketers create and launch video ads faster. Video content is effective but hard for SMBs to produce. This integration lets users design LinkedIn-optimized video templates in Adobe Express and export them directly to LinkedIn Campaign Manager, streamlining the process. It offers AI tools, seamless workflows, and access to Adobe Stock, making video marketing easier and more efficient.
2 months ago
LinkedIn has introduced new post analytics showing when posts drive profile views, new followers, and clicks on Premium custom buttons like websites or newsletters. These metrics help users track content impact and audience engagement. The new data appears under "Profile activity" and "Link engagement" in post analytics, helping users refine their content strategy and grow their network.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
2 months ago
LinkedIn is removing the option for Premium subscribers to add new custom links to their profiles. Existing links will remain but cannot be changed or re-added if removed. This feature is being eliminated to focus on more valuable offerings. The change may not impact many users since it was limited to Premium members and likely did not generate significant traffic.
3 months ago
LinkedIn has introduced AI-driven career discovery tools to improve job searching. Many job seekers are frustrated, with 60% wanting new jobs but struggling. The AI Job Search enables users to express their goals in natural language, making the process more intuitive. It utilizes large language models to rank jobs based on user intent, aiming for a more personalized experience for job seekers.
3 months ago
LinkedIn has launched an updated post embed feature with a cleaner design, compact previews, and real-time engagement metrics. Users can embed the full post, a shortened version, or just the video. Currently, embedding multi-photo posts or reposts with commentary is not available. This update allows users to repurpose LinkedIn content on third-party sites, benefiting B2B creators and journalists. It also drives more traffic back to LinkedIn.
3 months ago
LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.
3 months ago
LinkedIn allows users to display their ID name as an additional name for verification if their LinkedIn name differs from their legal name. This optional verification can show the legal name in parentheses next to the LinkedIn name. The ID name is view-only and cannot be changed. It is visible to logged-in members but not on public profiles or search results. Deleting the ID name will also remove the legal name and verification from the profile.
