LinkedIn News & Updates for December 2024

LinkedIn Introduces View Counts on Videos to Boost Engagement and Social Proof

9 days ago

LinkedIn now shows view counts on videos in mobile feeds, similar to Instagram and TikTok. This update may increase engagement, as high view counts can motivate users to interact more. Public view counts act as social proof, making content seem more valuable. It may also encourage users to create and share more videos, helping influencer marketing managers identify potential partners based on performance data.

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

LinkedIn Launches Dynamic Profile Banner Slideshows

15 days ago

LinkedIn has introduced a dynamic banner feature called 'Create Slideshow' for Premium subscribers, allowing the display of up to five images in a rotating carousel. Each image rotates every three seconds, enhancing viewer engagement. This feature enables users to showcase various professional elements, including services, achievements, portfolios, milestones, and certifications, offering a more comprehensive visual presentation than a single static image.

LinkedIn Introduces Revolving Slideshow for Profile Banners

16 days ago

LinkedIn has introduced a new feature for Premium users that allows them to create an auto-revolving slideshow of images for their profile banner. Users can choose up to five photos to showcase their personality, skills, or projects. While it may not significantly impact profile visits, it offers a way to enhance visual appeal. This feature is rolling out globally to Premium Business subscribers and may benefit those looking to improve their profiles.

LinkedIn to Discontinue Audio Events, Merge with LinkedIn Live

29 days ago

LinkedIn will shut down its Audio Events feature on December 2nd, merging its audio capabilities with LinkedIn Live video platform. This includes ending Audio Events creation and hosting, integrating audio features into LinkedIn Live, and discontinuing native audio-only events. The move reflects LinkedIn's strategy to streamline live engagement tools, focusing on video-based content delivery through a unified platform.

LinkedIn Launches AI-Powered Lead IQ and Enhanced Account IQ for Sales Navigator

1 months ago

LinkedIn has updated its Sales Navigator with AI-powered Lead IQ and enhanced Account IQ features to help sales professionals in B2B sales. Lead IQ provides instant insights about buyers, reducing research time and enabling personalized outreach. Enhanced Account IQ offers detailed insights for better account understanding. These updates integrate AI for real-time buyer insights, detailed account intelligence, and streamlined research.

LinkedIn Launches 'Open to Volunteer' to Connect Members with Nonprofit Opportunities

1 months ago

LinkedIn has introduced a new feature called 'Open to Volunteer' to help members find volunteer opportunities that match their skills and interests. Members can select the volunteer option from their profile, specify their preferences, and have their volunteer interests displayed on their profile. The feature also allows members to share their volunteer interests with their network and receive alerts for relevant opportunities.

LinkedIn to Discontinue Illustrated Templates for Posts, Focus on Simplifying Features

1 months ago

LinkedIn will discontinue several illustrated templates for posts, focusing on simplifying its "celebrate an occasion" feature set. Templates being removed include Appreciation posts, Welcome announcements, and Skill Assessment Badge celebrations. Existing posts using these templates will be removed within a month, but users can download them. Standard posting capabilities remain unaffected.

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LinkedIn Launches AI-Powered Hiring Assistant

1 months ago

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LinkedIn has launched Hiring Assistant, an AI tool for recruitment tasks like job descriptions, candidate sourcing, and communications management. Initially available to select enterprises, it will be more widely available soon. This is LinkedIn's first AI agent targeting recruiters, allowing them to focus on candidate interactions while handling admin tasks. Users control the assistant's involvement and receive updates.

LinkedIn Launches Free AI Professional Certificates

1 months ago

AI LinkedIn

AI is changing the work landscape rapidly. LinkedIn has launched three new AI professional certificates, free until December 31, 2024, to help talent professionals upskill. The top five LinkedIn Talent Solutions customers with the most certificates earned will get a live one-hour AI training session. Additional AI resources from LinkedIn Learning and Microsoft are also available. Business leaders must invest in AI skills to stay competitive.

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