LinkedIn News & Updates for September 2025

LinkedIn Introduces Post Send and Save Data for Enhanced Content Planning

6 days ago

LinkedIn is introducing new analytics features: “Saves” and “Sends.” Saves track how many users bookmark a post, providing insights into what content is valued by the audience. Sends indicate how often a post is shared via private messages, reflecting rising engagement through direct messaging. These metrics will enhance content performance tracking and inform future strategies for creators and brands on the platform, which has 1.2 billion members.

OpenAI unveils AI-powered hiring platform to rival LinkedIn by mid-2026

7 days ago

OpenAI LinkedIn

OpenAI is creating an AI-powered hiring platform launching mid-2026 to connect businesses and workers, competing with LinkedIn. It will include a track for small businesses and local governments. OpenAI will offer AI fluency certifications aiming to certify 10 million Americans by 2030, supporting White House AI literacy efforts amid concerns about AI disrupting jobs.

LinkedIn Boosts Trust with New Company Page and Recruiter Verification Updates

12 days ago

LinkedIn is expanding company verification and requiring workplace verification for leadership and recruiter roles to enhance trust. Premium Company Page verification is now available to all with a subscription, helping businesses prove credibility. Recruiters must verify their workplace to prevent scams, and executives with senior titles must verify to avoid impersonation. These steps aim to improve authenticity and trust on LinkedIn.

LinkedIn Expands BrandLink to Boost Trust Through Professional Networks Amid AI Overload

21 days ago

LinkedIn research shows professionals trust their networks more than AI or search engines for advice, with 51% feeling learning AI is an added job. 77% of B2B marketers say buyers vet brands through networks, not just company channels. Younger professionals feel AI pressure most, impacting wellbeing. LinkedIn expands BrandLink with new shows and global publishers to help brands reach buyers via trusted voices amid AI-driven changes.

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LinkedIn updates post analytics with real-time follower and view notifications

1 months ago

LinkedIn updated its post analytics to provide real-time notifications on how posts drive views, follower growth, and impressions. Users will receive alerts when their posts attract profile viewers or new followers, with updates at 3 and 7 days after posting. This aims to keep users informed about their content's performance and potential opportunities from increased engagement.

LinkedIn Launches Thought Leader Event Ads to Sponsor User Posts for Events

1 months ago

Linkedin Ads LinkedIn

LinkedIn now allows brands to sponsor user posts linking to event pages through Thought Leader Event Ads, enhancing trust and authenticity in B2B marketing. These ads amplify expert voices tied to events, requiring member permission before promotion. Marketers can set up ads via Campaign Manager, monitor performance, and leverage trusted creators to build credibility and engagement. This feature is globally available.

LinkedIn Launches New Member Analytics APIs for Third Party Social Media Tools

2 months ago

LinkedIn has launched new Member Analytics APIs allowing users to track profile and post analytics, including follower insights and video performance, via third-party social media tools like Hootsuite, Buffer, and Sprinklr. More partners will be added, with availability varying and possible reauthentication required. Users are encouraged to share feedback on these APIs.

LinkedIn Launches Advanced AI-Assisted Search to Speed Up Candidate Hiring

2 months ago

LinkedIn has introduced Advanced AI-Assisted Search to help recruiters find candidates faster and more accurately. This tool uses natural language input, like job descriptions, to understand hiring intent and automatically sets filters. It identifies unique and hard-to-define skills, even if not explicitly listed, improving candidate matching. The AI refines results dynamically, reducing manual effort and enhancing search quality.

LinkedIn Launches Adobe Express Integration for Faster B2B Video Ad Creation

3 months ago

LinkedIn integrated Adobe Express to help B2B marketers create and launch video ads faster. Video content is effective but hard for SMBs to produce. This integration lets users design LinkedIn-optimized video templates in Adobe Express and export them directly to LinkedIn Campaign Manager, streamlining the process. It offers AI tools, seamless workflows, and access to Adobe Stock, making video marketing easier and more efficient.

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