Video is transforming B2B marketing by capturing attention and driving engagement, with LinkedIn reporting a 36% increase in video viewership and videos being 20x more likely to be shared than other posts. However, many small and medium-sized businesses (SMBs) face challenges in creating video content due to limited resources and expertise. To address this, LinkedIn has introduced an integration with Adobe Express, enabling marketers to create and export video assets directly into LinkedIn Campaign Manager, streamlining the process and accelerating campaign launches.
Adobe Express + LinkedIn Ads Integration
This integration allows marketers to design LinkedIn-optimized video ads using Adobe Express’s AI-powered tools and professionally designed templates tailored for B2B audiences. Users can export videos and images directly to LinkedIn without the need for downloads or re-uploads, simplifying workflows and saving time.
Benefits for B2B Marketers
- Create with confidence: Access to LinkedIn-specific video templates for product demos, thought leadership, and brand storytelling, with drag-and-drop and AI editing features for easy, polished content creation.
- Export with ease: One-click sharing to LinkedIn Ads uploads assets automatically to the campaign manager, formatted and ready to use.
- Promote effectively: Reach LinkedIn’s large professional audience quickly, enabling campaigns to connect with the right people at the right time.
How It Works
- Create an ad using LinkedIn-optimized templates in Adobe Express.
- Select the LinkedIn ad account and upload the asset.
- Use the creative directly in LinkedIn Campaign Manager.
Why Adobe Express?
LinkedIn’s investment in video is supported by Adobe Express’s robust ecosystem, including:
- AI tools from Adobe Firefly for image and video editing.
- Integration with Adobe Creative Cloud apps.
- Scalable templates for brand consistency.
- Access to Adobe Stock and music for video backgrounds.
- A growing community of integration partners for marketing agility.
This integration empowers even small teams to produce high-quality video content efficiently, leveling the playing field with larger brands. It is designed to make video a more accessible and impactful part of LinkedIn marketing strategies without added complexity.
