LinkedIn | Swipe Insight

LinkedIn Launches Thought Leader Event Ads to Sponsor User Posts for Events

14 days ago

LinkedIn now allows brands to sponsor user posts linking to event pages through Thought Leader Event Ads, enhancing trust and authenticity in B2B marketing. These ads amplify expert voices tied to events, requiring member permission before promotion. Marketers can set up ads via Campaign Manager, monitor performance, and leverage trusted creators to build credibility and engagement. This feature is globally available.

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LinkedIn Launches Advanced AI-Assisted Search to Speed Up Candidate Hiring

2 months ago

LinkedIn has introduced Advanced AI-Assisted Search to help recruiters find candidates faster and more accurately. This tool uses natural language input, like job descriptions, to understand hiring intent and automatically sets filters. It identifies unique and hard-to-define skills, even if not explicitly listed, improving candidate matching. The AI refines results dynamically, reducing manual effort and enhancing search quality.

LinkedIn Launches Adobe Express Integration for Faster B2B Video Ad Creation

2 months ago

LinkedIn integrated Adobe Express to help B2B marketers create and launch video ads faster. Video content is effective but hard for SMBs to produce. This integration lets users design LinkedIn-optimized video templates in Adobe Express and export them directly to LinkedIn Campaign Manager, streamlining the process. It offers AI tools, seamless workflows, and access to Adobe Stock, making video marketing easier and more efficient.

Google adds QR code overlay for YouTube Ads on Connected TV boosting engagement

2 months ago

Google Ads

Google added a checkbox to auto-generate QR code overlays on YouTube ads shown on Connected TVs, enabling viewers to scan and visit URLs directly. This boosts interactivity, conversions, and cross-device attribution for CTV ads, which previously lacked clicks and performance data. It requires no development work and benefits lead gen, e-commerce, app installs, and more, while still allowing companion banners for desktop viewers.

LinkedIn launches First Impression Ads and expands CTV Ads to boost B2B video marketing

2 months ago

Linkedin Ads

LinkedIn launches First Impression Ads and expands CTV Ads to help B2B marketers grab attention and stand out. 91% of marketers worry about audience attention, and 66% fear losing to competitors without video. First Impression Ads reserve the first ad spot for impact. CTV Ads now include Paramount content and integrate with Innovid and Sprinklr for easier management. Adobe Express integration simplifies video ad creation for marketers.

LinkedIn removes custom link option for Premium profiles

3 months ago

LinkedIn is removing the option for Premium subscribers to add new custom links to their profiles. Existing links will remain but cannot be changed or re-added if removed. This feature is being eliminated to focus on more valuable offerings. The change may not impact many users since it was limited to Premium members and likely did not generate significant traffic.

LinkedIn Launches Company Attribution in Revenue Attribution Report to Boost B2B Ad Impact

3 months ago

Linkedin Ads

LinkedIn introduces Company Attribution in its Revenue Attribution Report to help B2B marketers track revenue impact at the company level using CRM data. This tool connects LinkedIn campaigns to revenue, showing how target companies move through the sales funnel. Paired with Companies Hub, it enables retargeting and smarter campaign strategies. It supports CRM integrations like HubSpot, Salesforce, and Microsoft Dynamics and is globally available.

LinkedIn Introduces AI Job Search for Personalized Career Discovery

3 months ago

LinkedIn has introduced AI-driven career discovery tools to improve job searching. Many job seekers are frustrated, with 60% wanting new jobs but struggling. The AI Job Search enables users to express their goals in natural language, making the process more intuitive. It utilizes large language models to rank jobs based on user intent, aiming for a more personalized experience for job seekers.

LinkedIn Introduces BrandLink to Enhance Video Ad Options for Advertisers

3 months ago

Linkedin Ads LinkedIn

LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.