LinkedIn | Swipe Insight

LinkedIn expands Wire video promotion to enhance B2B marketing with short-form content

3 days ago

LinkedIn is expanding its Wire video promotion, allowing brands to place ads alongside premium publisher content. Short-form video is crucial in B2B marketing, with many marketers noting increased website traffic. This format meets audience demands for concise content, ideal for busy professionals. The Wire Program tests in-stream video ads with major publishers to enhance visibility. Future trends include collaboration between platforms and a shift to social media for content discovery.

MRC Accredits LinkedIn Video Ad Metrics for Enhanced Measurement Accuracy

3 days ago

Linkedin Ads

LinkedIn has received MRC accreditation for video ad metrics, including gross impressions, net impressions, gross clicks, and net clicks. This achievement coincides with a 36% year-over-year increase in video watch time, emphasizing the need for accurate metrics for B2B marketers. The accreditation covers ads on LinkedIn.com and its mobile app. Industry leaders commend LinkedIn's commitment to transparency and high standards, benefiting advertisers.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Meta Ads Introduces Social Information Feature for Aggregating Likes Across Ads

12 days ago

Meta Ads

Meta has introduced a feature in Advertising Settings called SOCIAL INFORMATION, which allows likes and reactions to be aggregated across similar ads. This can enhance the perceived engagement of individual ads. However, if comments are also aggregated, it could lead to issues. The feature is ON by default, and while generally acceptable to keep it enabled, users should check their settings. It is unclear how Meta defines similarity for aggregation.

LinkedIn Updates Eligibility Criteria for Free Premium Trial Access

18 days ago

inkedIn's free Premium trial has specific eligibility criteria. Users who have previously used a free trial may not qualify for another, even after 12 months. Switching between Premium plans during the trial is not allowed. The trial lasts one month from activation and converts to a paid subscription if not canceled. Billing and cancellation depend on the activation date in local US time for US users or UTC for others.

LinkedIn Campaign Manager Updates Introduce New Tools for Enhanced Marketing Performance

24 days ago

Linkedin Ads

LinkedIn has enhanced its Campaign Manager with updates aimed at improving marketing effectiveness. New features include a Media Planner for optimizing campaign setups, Ads Duplication for quicker scaling, and Dynamic UTMs for consistent tracking. The Marketing Overview provides a snapshot of performance, while Measurement Insights offers detailed analysis. An AI-driven Campaign Performance Digest helps marketers quickly grasp key insights.

LinkedIn Launches Zip Logic Game and New Features for Enhanced User Engagement

1 months ago

LinkedIn has introduced Zip, a new logic game aimed at boosting user engagement. This game challenges users to connect numbers on a grid and is easy to learn while providing a mental workout. Zip features daily puzzles with increasing difficulty and a hint tool. Recent updates include streak freezes, a widget for tracking progress, and leaderboards to encourage competition and connection among users.

LinkedIn Enhances Ad Targeting with New Predictive Audiences Feature

1 months ago

Linkedin Ads

LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.

LinkedIn Tests New Network-Only Feed Option to Boost Engagement

1 months ago

LinkedIn is testing a feature that allows users to filter their feed content to boost engagement. Users can choose between the default "All" tab, which shows content from all members, and the "My Network" tab, displaying updates only from first-degree connections and followed pages. Users must select the "My Network" tab each time to view this content. The test will not affect existing feed preferences, and ads will still appear in both tabs.

Trending ️‍🔥

LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

1 months ago

Tracking Linkedin Ads +1 more

LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.