LinkedIn | Swipe Insight

LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

1 days ago

LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.

LinkedIn Enhances Video Features with New Discovery and Engagement Tools

16 days ago

LinkedIn has enhanced its video features due to a 36% rise in viewership. New additions include a full-screen vertical video experience for desktop, a dedicated mobile video tab, and improved discovery options. Engagement tools such as profile previews, an easier follow button, and better analytics for creators have been introduced. Success stories show notable growth in viewership, and LinkedIn offers free nano-learning courses on video creation.

LinkedIn Launches Enhanced Data-Driven Attribution for Improved Marketing Insights

29 days ago

Linkedin Ads Attribution

LinkedIn has introduced an enhanced ad attribution process that combines rule-based and data-driven methods to improve marketing campaign performance and ROI. The new system integrates Multi-Touch Attribution and Marketing Mix Modeling, offering marketers better insights into the customer journey. Initial results indicate a significant increase in credit for upper and mid-funnel campaigns, with an estimated 5% lift in marketing-driven revenue.

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LinkedIn Ads Launches Campaign to Improve B2B Targeting and Reduce Ad Spend

1 months ago

Linkedin Ads

LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.

LinkedIn Launches Job Match Feature to Enhance Recruitment for Job Seekers and Recruiters

1 months ago

LinkedIn is launching AI tools to improve recruitment as many consider job changes. A new job match feature will show how users' qualifications align with job requirements, helping them target suitable opportunities. Premium subscribers will receive competitive insights and AI-powered guidance for applications. This tool aims to enhance the job search experience by providing transparency on how applications are viewed by recruiters.

LinkedIn Introduces Major Campaign Manager Updates to Boost Ad Performance

2 months ago

Linkedin Ads

inkedIn has announced updates to its Campaign Manager, introducing four new features to enhance advertising effectiveness. The Companies feature replaces the Company Engagement Report, offering improved engagement categorization, combined metrics analysis, advanced filtering options, and the ability to save reports as audience segments. New measurement tools include Data Driven Attribution for tracking customer journey touchpoints and a centralized dashboard for performance metrics.

LinkedIn to Discontinue Audio Events, Merge with LinkedIn Live

3 months ago

LinkedIn will shut down its Audio Events feature on December 2nd, merging its audio capabilities with LinkedIn Live video platform. This includes ending Audio Events creation and hosting, integrating audio features into LinkedIn Live, and discontinuing native audio-only events. The move reflects LinkedIn's strategy to streamline live engagement tools, focusing on video-based content delivery through a unified platform.

LinkedIn Launches AI-Powered Lead IQ and Enhanced Account IQ for Sales Navigator

3 months ago

LinkedIn has updated its Sales Navigator with AI-powered Lead IQ and enhanced Account IQ features to help sales professionals in B2B sales. Lead IQ provides instant insights about buyers, reducing research time and enabling personalized outreach. Enhanced Account IQ offers detailed insights for better account understanding. These updates integrate AI for real-time buyer insights, detailed account intelligence, and streamlined research.

LinkedIn Launches 'Open to Volunteer' to Connect Members with Nonprofit Opportunities

3 months ago

LinkedIn has introduced a new feature called 'Open to Volunteer' to help members find volunteer opportunities that match their skills and interests. Members can select the volunteer option from their profile, specify their preferences, and have their volunteer interests displayed on their profile. The feature also allows members to share their volunteer interests with their network and receive alerts for relevant opportunities.