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6 days ago
LinkedIn has introduced Zip, a new logic game aimed at boosting user engagement. This game challenges users to connect numbers on a grid and is easy to learn while providing a mental workout. Zip features daily puzzles with increasing difficulty and a hint tool. Recent updates include streak freezes, a widget for tracking progress, and leaderboards to encourage competition and connection among users.
13 days ago
LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.
25 days ago
LinkedIn is testing a feature that allows users to filter their feed content to boost engagement. Users can choose between the default "All" tab, which shows content from all members, and the "My Network" tab, displaying updates only from first-degree connections and followed pages. Users must select the "My Network" tab each time to view this content. The test will not affect existing feed preferences, and ads will still appear in both tabs.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Trending ️🔥1 months ago
LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.
1 months ago
LinkedIn has enhanced its video features due to a 36% rise in viewership. New additions include a full-screen vertical video experience for desktop, a dedicated mobile video tab, and improved discovery options. Engagement tools such as profile previews, an easier follow button, and better analytics for creators have been introduced. Success stories show notable growth in viewership, and LinkedIn offers free nano-learning courses on video creation.
2 months ago
LinkedIn has introduced an enhanced ad attribution process that combines rule-based and data-driven methods to improve marketing campaign performance and ROI. The new system integrates Multi-Touch Attribution and Marketing Mix Modeling, offering marketers better insights into the customer journey. Initial results indicate a significant increase in credit for upper and mid-funnel campaigns, with an estimated 5% lift in marketing-driven revenue.
2 months ago
LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.
2 months ago
LinkedIn is launching AI tools to improve recruitment as many consider job changes. A new job match feature will show how users' qualifications align with job requirements, helping them target suitable opportunities. Premium subscribers will receive competitive insights and AI-powered guidance for applications. This tool aims to enhance the job search experience by providing transparency on how applications are viewed by recruiters.
3 months ago
inkedIn has announced updates to its Campaign Manager, introducing four new features to enhance advertising effectiveness. The Companies feature replaces the Company Engagement Report, offering improved engagement categorization, combined metrics analysis, advanced filtering options, and the ability to save reports as audience segments. New measurement tools include Data Driven Attribution for tracking customer journey touchpoints and a centralized dashboard for performance metrics.
