LinkedIn | Swipe Insight

Google Ads introduces Tree Table View for enhanced report analysis

1 days ago

Google Ads has introduced a Tree Table View option in Reports for improved performance analysis. This hierarchical layout replaces flat tables, allowing users to visually stack dimensions, making data reading easier and saving time on reporting. Key benefits include an organized overview of multi-level dimensions, quicker insight discovery across segments, and a better structure for performance breakdowns. To try it, go to Reports and switch to Tree Table View.

LinkedIn Launches Qualified Leads Optimization to Enhance Ad Targeting and ROI

2 days ago

Qualified Leads Optimization helps focus on leads likely to convert into paying customers, improving revenue efficiency and ROI. It targets high-intent accounts in B2B marketing, essential for proving ROI. Users can define lead quality through their systems and connect with LinkedIn Campaign Manager via the Conversions API, achieving a 39% decrease in cost per qualified lead. Eftsure reports a 20% decrease in cost per SQL since using this feature, which is now available to all customers.

LinkedIn expands Wire video promotion to enhance B2B marketing with short-form content

10 days ago

Linkedin Ads

LinkedIn is expanding its Wire video promotion, allowing brands to place ads alongside premium publisher content. Short-form video is crucial in B2B marketing, with many marketers noting increased website traffic. This format meets audience demands for concise content, ideal for busy professionals. The Wire Program tests in-stream video ads with major publishers to enhance visibility. Future trends include collaboration between platforms and a shift to social media for content discovery.

MRC Accredits LinkedIn Video Ad Metrics for Enhanced Measurement Accuracy

10 days ago

Linkedin Ads

LinkedIn has received MRC accreditation for video ad metrics, including gross impressions, net impressions, gross clicks, and net clicks. This achievement coincides with a 36% year-over-year increase in video watch time, emphasizing the need for accurate metrics for B2B marketers. The accreditation covers ads on LinkedIn.com and its mobile app. Industry leaders commend LinkedIn's commitment to transparency and high standards, benefiting advertisers.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Ads Introduces Social Information Feature for Aggregating Likes Across Ads

18 days ago

Meta Ads

Meta has introduced a feature in Advertising Settings called SOCIAL INFORMATION, which allows likes and reactions to be aggregated across similar ads. This can enhance the perceived engagement of individual ads. However, if comments are also aggregated, it could lead to issues. The feature is ON by default, and while generally acceptable to keep it enabled, users should check their settings. It is unclear how Meta defines similarity for aggregation.

LinkedIn Updates Eligibility Criteria for Free Premium Trial Access

24 days ago

inkedIn's free Premium trial has specific eligibility criteria. Users who have previously used a free trial may not qualify for another, even after 12 months. Switching between Premium plans during the trial is not allowed. The trial lasts one month from activation and converts to a paid subscription if not canceled. Billing and cancellation depend on the activation date in local US time for US users or UTC for others.

LinkedIn Campaign Manager Updates Introduce New Tools for Enhanced Marketing Performance

1 months ago

Linkedin Ads

LinkedIn has enhanced its Campaign Manager with updates aimed at improving marketing effectiveness. New features include a Media Planner for optimizing campaign setups, Ads Duplication for quicker scaling, and Dynamic UTMs for consistent tracking. The Marketing Overview provides a snapshot of performance, while Measurement Insights offers detailed analysis. An AI-driven Campaign Performance Digest helps marketers quickly grasp key insights.

LinkedIn Launches Zip Logic Game and New Features for Enhanced User Engagement

1 months ago

LinkedIn has introduced Zip, a new logic game aimed at boosting user engagement. This game challenges users to connect numbers on a grid and is easy to learn while providing a mental workout. Zip features daily puzzles with increasing difficulty and a hint tool. Recent updates include streak freezes, a widget for tracking progress, and leaderboards to encourage competition and connection among users.

LinkedIn Enhances Ad Targeting with New Predictive Audiences Feature

1 months ago

Linkedin Ads

LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.