LinkedIn launches new ad tools to boost brand awareness and engagement. Reserved Ads secure top feed placement for better visibility. Ad personalization customizes messages using profile data. AI Ad Variants create multiple ad versions from one input, easing content creation. Flexible Ad Creation, arriving in 2026, automates asset mixing to optimize performance. These features help marketers deliver scalable, personalized ads efficiently.
LinkedIn provides tools for small businesses to simplify ad campaigns and improve results without large teams. Auto-Targeting builds audiences from key inputs, Draft with AI creates multiple ads quickly, and Canva and Adobe Express integrations streamline creative production. Enhanced Recommendations offer data-driven optimization with easy A/B testing and 1-click application. A one-hour plan guides setup, creative, and optimization for faster campaigns.
LinkedIn's Company Intelligence API helps B2B marketers link campaigns to pipeline and revenue more accurately. Beta users saw a 287% rise in companies reached, 75% more Marketing Qualified Leads, and 96% more Sales Qualified Leads, with a 43% drop in acquisition costs. The API offers full buyer journey visibility, prioritizes sales outreach, and improves ROI measurement by integrating LinkedIn engagement data with CRM outcomes through certified partners.
LinkedIn is expanding company verification and requiring workplace verification for leadership and recruiter roles to enhance trust. Premium Company Page verification is now available to all with a subscription, helping businesses prove credibility. Recruiters must verify their workplace to prevent scams, and executives with senior titles must verify to avoid impersonation. These steps aim to improve authenticity and trust on LinkedIn.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
LinkedIn now allows brands to sponsor user posts linking to event pages through Thought Leader Event Ads, enhancing trust and authenticity in B2B marketing. These ads amplify expert voices tied to events, requiring member permission before promotion. Marketers can set up ads via Campaign Manager, monitor performance, and leverage trusted creators to build credibility and engagement. This feature is globally available.
LinkedIn has introduced Advanced AI-Assisted Search to help recruiters find candidates faster and more accurately. This tool uses natural language input, like job descriptions, to understand hiring intent and automatically sets filters. It identifies unique and hard-to-define skills, even if not explicitly listed, improving candidate matching. The AI refines results dynamically, reducing manual effort and enhancing search quality.
LinkedIn integrated Adobe Express to help B2B marketers create and launch video ads faster. Video content is effective but hard for SMBs to produce. This integration lets users design LinkedIn-optimized video templates in Adobe Express and export them directly to LinkedIn Campaign Manager, streamlining the process. It offers AI tools, seamless workflows, and access to Adobe Stock, making video marketing easier and more efficient.
Google added a checkbox to auto-generate QR code overlays on YouTube ads shown on Connected TVs, enabling viewers to scan and visit URLs directly. This boosts interactivity, conversions, and cross-device attribution for CTV ads, which previously lacked clicks and performance data. It requires no development work and benefits lead gen, e-commerce, app installs, and more, while still allowing companion banners for desktop viewers.
LinkedIn launches First Impression Ads and expands CTV Ads to help B2B marketers grab attention and stand out. 91% of marketers worry about audience attention, and 66% fear losing to competitors without video. First Impression Ads reserve the first ad spot for impact. CTV Ads now include Paramount content and integrate with Innovid and Sprinklr for easier management. Adobe Express integration simplifies video ad creation for marketers.
