LinkedIn | Swipe Insight

Meta Ads Introduces Social Information Feature for Aggregating Likes Across Ads

2 days ago

Meta has introduced a feature in Advertising Settings called SOCIAL INFORMATION, which allows likes and reactions to be aggregated across similar ads. This can enhance the perceived engagement of individual ads. However, if comments are also aggregated, it could lead to issues. The feature is ON by default, and while generally acceptable to keep it enabled, users should check their settings. It is unclear how Meta defines similarity for aggregation.

LinkedIn Updates Eligibility Criteria for Free Premium Trial Access

8 days ago

inkedIn's free Premium trial has specific eligibility criteria. Users who have previously used a free trial may not qualify for another, even after 12 months. Switching between Premium plans during the trial is not allowed. The trial lasts one month from activation and converts to a paid subscription if not canceled. Billing and cancellation depend on the activation date in local US time for US users or UTC for others.

LinkedIn Campaign Manager Updates Introduce New Tools for Enhanced Marketing Performance

14 days ago

Linkedin Ads

LinkedIn has enhanced its Campaign Manager with updates aimed at improving marketing effectiveness. New features include a Media Planner for optimizing campaign setups, Ads Duplication for quicker scaling, and Dynamic UTMs for consistent tracking. The Marketing Overview provides a snapshot of performance, while Measurement Insights offers detailed analysis. An AI-driven Campaign Performance Digest helps marketers quickly grasp key insights.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

LinkedIn Launches Zip Logic Game and New Features for Enhanced User Engagement

21 days ago

LinkedIn has introduced Zip, a new logic game aimed at boosting user engagement. This game challenges users to connect numbers on a grid and is easy to learn while providing a mental workout. Zip features daily puzzles with increasing difficulty and a hint tool. Recent updates include streak freezes, a widget for tracking progress, and leaderboards to encourage competition and connection among users.

LinkedIn Enhances Ad Targeting with New Predictive Audiences Feature

28 days ago

Linkedin Ads

LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.

LinkedIn Tests New Network-Only Feed Option to Boost Engagement

1 months ago

LinkedIn is testing a feature that allows users to filter their feed content to boost engagement. Users can choose between the default "All" tab, which shows content from all members, and the "My Network" tab, displaying updates only from first-degree connections and followed pages. Users must select the "My Network" tab each time to view this content. The test will not affect existing feed preferences, and ads will still appear in both tabs.

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LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

1 months ago

Tracking Linkedin Ads +1 more

LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.

LinkedIn Enhances Video Features with New Discovery and Engagement Tools

2 months ago

LinkedIn has enhanced its video features due to a 36% rise in viewership. New additions include a full-screen vertical video experience for desktop, a dedicated mobile video tab, and improved discovery options. Engagement tools such as profile previews, an easier follow button, and better analytics for creators have been introduced. Success stories show notable growth in viewership, and LinkedIn offers free nano-learning courses on video creation.

LinkedIn Launches Enhanced Data-Driven Attribution for Improved Marketing Insights

2 months ago

Linkedin Ads Attribution

LinkedIn has introduced an enhanced ad attribution process that combines rule-based and data-driven methods to improve marketing campaign performance and ROI. The new system integrates Multi-Touch Attribution and Marketing Mix Modeling, offering marketers better insights into the customer journey. Initial results indicate a significant increase in credit for upper and mid-funnel campaigns, with an estimated 5% lift in marketing-driven revenue.