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1 days ago
LinkedIn has introduced AI-driven career discovery tools to improve job searching. Many job seekers are frustrated, with 60% wanting new jobs but struggling. The AI Job Search enables users to express their goals in natural language, making the process more intuitive. It utilizes large language models to rank jobs based on user intent, aiming for a more personalized experience for job seekers.
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7 days ago
LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.
9 days ago
LinkedIn allows users to display their ID name as an additional name for verification if their LinkedIn name differs from their legal name. This optional verification can show the legal name in parentheses next to the LinkedIn name. The ID name is view-only and cannot be changed. It is visible to logged-in members but not on public profiles or search results. Deleting the ID name will also remove the legal name and verification from the profile.
10 days ago
Meta has introduced a new display option, "Show as carousel," for the "Show Products" Advantage+ enhancements in single image and video ads linked to a product catalog. There are two options: the original layout, where products appear below the ad, and the new carousel format, which shows products after the main ad. The carousel option is on by default for new ads but was off for existing ones. The enhancement is now called "Show Products."
15 days ago
Google Ads has introduced a Tree Table View option in Reports for improved performance analysis. This hierarchical layout replaces flat tables, allowing users to visually stack dimensions, making data reading easier and saving time on reporting. Key benefits include an organized overview of multi-level dimensions, quicker insight discovery across segments, and a better structure for performance breakdowns. To try it, go to Reports and switch to Tree Table View.
16 days ago
Qualified Leads Optimization helps focus on leads likely to convert into paying customers, improving revenue efficiency and ROI. It targets high-intent accounts in B2B marketing, essential for proving ROI. Users can define lead quality through their systems and connect with LinkedIn Campaign Manager via the Conversions API, achieving a 39% decrease in cost per qualified lead. Eftsure reports a 20% decrease in cost per SQL since using this feature, which is now available to all customers.
23 days ago
LinkedIn is expanding its Wire video promotion, allowing brands to place ads alongside premium publisher content. Short-form video is crucial in B2B marketing, with many marketers noting increased website traffic. This format meets audience demands for concise content, ideal for busy professionals. The Wire Program tests in-stream video ads with major publishers to enhance visibility. Future trends include collaboration between platforms and a shift to social media for content discovery.
23 days ago
LinkedIn has received MRC accreditation for video ad metrics, including gross impressions, net impressions, gross clicks, and net clicks. This achievement coincides with a 36% year-over-year increase in video watch time, emphasizing the need for accurate metrics for B2B marketers. The accreditation covers ads on LinkedIn.com and its mobile app. Industry leaders commend LinkedIn's commitment to transparency and high standards, benefiting advertisers.
1 months ago
Meta has introduced a feature in Advertising Settings called SOCIAL INFORMATION, which allows likes and reactions to be aggregated across similar ads. This can enhance the perceived engagement of individual ads. However, if comments are also aggregated, it could lead to issues. The feature is ON by default, and while generally acceptable to keep it enabled, users should check their settings. It is unclear how Meta defines similarity for aggregation.
