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26 days ago
LinkedIn will shut down its Audio Events feature on December 2nd, merging its audio capabilities with LinkedIn Live video platform. This includes ending Audio Events creation and hosting, integrating audio features into LinkedIn Live, and discontinuing native audio-only events. The move reflects LinkedIn's strategy to streamline live engagement tools, focusing on video-based content delivery through a unified platform.
27 days ago
LinkedIn has updated its Sales Navigator with AI-powered Lead IQ and enhanced Account IQ features to help sales professionals in B2B sales. Lead IQ provides instant insights about buyers, reducing research time and enabling personalized outreach. Enhanced Account IQ offers detailed insights for better account understanding. These updates integrate AI for real-time buyer insights, detailed account intelligence, and streamlined research.
1 months ago
LinkedIn has introduced a new feature called 'Open to Volunteer' to help members find volunteer opportunities that match their skills and interests. Members can select the volunteer option from their profile, specify their preferences, and have their volunteer interests displayed on their profile. The feature also allows members to share their volunteer interests with their network and receive alerts for relevant opportunities.
1 months ago
LinkedIn introduces post boosting for Lead Generation, enabling companies to turn content into ads and capture high-quality leads using first-party data. Available globally on mobile and desktop, users can boost posts by selecting them from their LinkedIn Page, setting budget and targeting options, completing the lead form, and launching the campaign. Goals include more impressions, engagement, or leads, with performance tracked in Campaign Manager.
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Trending ️🔥LinkedIn has launched Hiring Assistant, an AI tool for recruitment tasks like job descriptions, candidate sourcing, and communications management. Initially available to select enterprises, it will be more widely available soon. This is LinkedIn's first AI agent targeting recruiters, allowing them to focus on candidate interactions while handling admin tasks. Users control the assistant's involvement and receive updates.
AI is changing the work landscape rapidly. LinkedIn has launched three new AI professional certificates, free until December 31, 2024, to help talent professionals upskill. The top five LinkedIn Talent Solutions customers with the most certificates earned will get a live one-hour AI training session. Additional AI resources from LinkedIn Learning and Microsoft are also available. Business leaders must invest in AI skills to stay competitive.
2 months ago
LinkedIn announced new B2B advertising capabilities. Live Event Ads now include promoting members' posts, 30-second video previews, and regional targeting. Accelerate Campaigns add video/document ad formats and new objectives like brand awareness and engagement. Thought Leader Ads have higher click-through rates, and Accelerate campaigns lower cost per action. Features roll out globally this quarter.
2 months ago
LinkedIn's Revenue Attribution Report (RAR) helps marketers prove the value of their efforts by providing a comprehensive view of how marketing actions contribute to sales and conversions. By syncing CRM data with LinkedIn's Business Manager, RAR measures key metrics like revenue, pipeline, and ROAS. It offers insights beyond the last touchpoint, demonstrating the impact of LinkedIn marketing on sales success and guiding future strategies.
3 months ago
LinkedIn has updated its User Agreement and Privacy Policy to clarify that it uses publicly posted user data to train its AI models, including personal data. Unlike Meta, LinkedIn includes DMs in this usage. An AI training opt-out option is available, but most users are unlikely to use it. The update aligns with regional requirements, such as those in the EU and Switzerland. Changes will take effect on November 20, 2024.
