LinkedIn | Swipe Insight

LinkedIn Ads Launches Campaign to Improve B2B Targeting and Reduce Ad Spend

19 hours ago

LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.

LinkedIn Launches Job Match Feature to Enhance Recruitment for Job Seekers and Recruiters

1 days ago

LinkedIn is launching AI tools to improve recruitment as many consider job changes. A new job match feature will show how users' qualifications align with job requirements, helping them target suitable opportunities. Premium subscribers will receive competitive insights and AI-powered guidance for applications. This tool aims to enhance the job search experience by providing transparency on how applications are viewed by recruiters.

LinkedIn Introduces Major Campaign Manager Updates to Boost Ad Performance

29 days ago

Linkedin Ads

inkedIn has announced updates to its Campaign Manager, introducing four new features to enhance advertising effectiveness. The Companies feature replaces the Company Engagement Report, offering improved engagement categorization, combined metrics analysis, advanced filtering options, and the ability to save reports as audience segments. New measurement tools include Data Driven Attribution for tracking customer journey touchpoints and a centralized dashboard for performance metrics.

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LinkedIn to Discontinue Audio Events, Merge with LinkedIn Live

1 months ago

LinkedIn will shut down its Audio Events feature on December 2nd, merging its audio capabilities with LinkedIn Live video platform. This includes ending Audio Events creation and hosting, integrating audio features into LinkedIn Live, and discontinuing native audio-only events. The move reflects LinkedIn's strategy to streamline live engagement tools, focusing on video-based content delivery through a unified platform.

LinkedIn Launches AI-Powered Lead IQ and Enhanced Account IQ for Sales Navigator

1 months ago

LinkedIn has updated its Sales Navigator with AI-powered Lead IQ and enhanced Account IQ features to help sales professionals in B2B sales. Lead IQ provides instant insights about buyers, reducing research time and enabling personalized outreach. Enhanced Account IQ offers detailed insights for better account understanding. These updates integrate AI for real-time buyer insights, detailed account intelligence, and streamlined research.

LinkedIn Launches 'Open to Volunteer' to Connect Members with Nonprofit Opportunities

2 months ago

LinkedIn has introduced a new feature called 'Open to Volunteer' to help members find volunteer opportunities that match their skills and interests. Members can select the volunteer option from their profile, specify their preferences, and have their volunteer interests displayed on their profile. The feature also allows members to share their volunteer interests with their network and receive alerts for relevant opportunities.

LinkedIn Introduces Post Boosting for Lead Generation to Capture High-Quality Leads

2 months ago

Linkedin Ads

LinkedIn introduces post boosting for Lead Generation, enabling companies to turn content into ads and capture high-quality leads using first-party data. Available globally on mobile and desktop, users can boost posts by selecting them from their LinkedIn Page, setting budget and targeting options, completing the lead form, and launching the campaign. Goals include more impressions, engagement, or leads, with performance tracked in Campaign Manager.

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LinkedIn Launches AI-Powered Hiring Assistant

2 months ago

AI LinkedIn

LinkedIn has launched Hiring Assistant, an AI tool for recruitment tasks like job descriptions, candidate sourcing, and communications management. Initially available to select enterprises, it will be more widely available soon. This is LinkedIn's first AI agent targeting recruiters, allowing them to focus on candidate interactions while handling admin tasks. Users control the assistant's involvement and receive updates.

LinkedIn Launches Free AI Professional Certificates

2 months ago

AI LinkedIn

AI is changing the work landscape rapidly. LinkedIn has launched three new AI professional certificates, free until December 31, 2024, to help talent professionals upskill. The top five LinkedIn Talent Solutions customers with the most certificates earned will get a live one-hour AI training session. Additional AI resources from LinkedIn Learning and Microsoft are also available. Business leaders must invest in AI skills to stay competitive.