LinkedIn has introduced BrandLink, an expansion of its video ad options aimed at enhancing brand visibility through contextually relevant content. This feature allows advertisers to align their video ads with editorial content from trusted publishers and prominent creators, such as Steven Bartlett and Gary Vaynerchuk. Since its launch, BrandLink has shown impressive results, with advertisers experiencing a 130% higher video completion rate and a 23% higher view rate compared to standard video ads. Additionally, viewers of BrandLink ads are up to 18% more likely to become leads.
BrandLink offers brands the opportunity to sponsor exclusive Shows by LinkedIn, focusing on themes like AI, entrepreneurship, and small business stories. Brands can run in-stream video ads before creator and publisher content, ensuring targeted engagement with LinkedIn's professional audience. The initiative also includes onboarding more publishers, such as ADWEEK and The Washington Post, to provide multilingual content for global targeting.
Prominent creators have expressed enthusiasm for BrandLink, highlighting its potential for fostering meaningful conversations and connections within the professional community. The feature is accessible on both mobile and desktop platforms, allowing global advertisers to tailor their campaigns based on location and language preferences.
