Linkedin Ads News & Updates for June 2025

LinkedIn launches First Impression Ads and expands CTV Ads to boost B2B video marketing

12 days ago

LinkedIn launches First Impression Ads and expands CTV Ads to help B2B marketers grab attention and stand out. 91% of marketers worry about audience attention, and 66% fear losing to competitors without video. First Impression Ads reserve the first ad spot for impact. CTV Ads now include Paramount content and integrate with Innovid and Sprinklr for easier management. Adobe Express integration simplifies video ad creation for marketers.

LinkedIn Launches Company Attribution in Revenue Attribution Report to Boost B2B Ad Impact

25 days ago

Linkedin Ads

LinkedIn introduces Company Attribution in its Revenue Attribution Report to help B2B marketers track revenue impact at the company level using CRM data. This tool connects LinkedIn campaigns to revenue, showing how target companies move through the sales funnel. Paired with Companies Hub, it enables retargeting and smarter campaign strategies. It supports CRM integrations like HubSpot, Salesforce, and Microsoft Dynamics and is globally available.

LinkedIn Introduces BrandLink to Enhance Video Ad Options for Advertisers

1 months ago

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LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.

LinkedIn expands Wire video promotion to enhance B2B marketing with short-form content

2 months ago

Linkedin Ads

LinkedIn is expanding its Wire video promotion, allowing brands to place ads alongside premium publisher content. Short-form video is crucial in B2B marketing, with many marketers noting increased website traffic. This format meets audience demands for concise content, ideal for busy professionals. The Wire Program tests in-stream video ads with major publishers to enhance visibility. Future trends include collaboration between platforms and a shift to social media for content discovery.

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MRC Accredits LinkedIn Video Ad Metrics for Enhanced Measurement Accuracy

2 months ago

Linkedin Ads

LinkedIn has received MRC accreditation for video ad metrics, including gross impressions, net impressions, gross clicks, and net clicks. This achievement coincides with a 36% year-over-year increase in video watch time, emphasizing the need for accurate metrics for B2B marketers. The accreditation covers ads on LinkedIn.com and its mobile app. Industry leaders commend LinkedIn's commitment to transparency and high standards, benefiting advertisers.

LinkedIn Campaign Manager Updates Introduce New Tools for Enhanced Marketing Performance

2 months ago

Linkedin Ads

LinkedIn has enhanced its Campaign Manager with updates aimed at improving marketing effectiveness. New features include a Media Planner for optimizing campaign setups, Ads Duplication for quicker scaling, and Dynamic UTMs for consistent tracking. The Marketing Overview provides a snapshot of performance, while Measurement Insights offers detailed analysis. An AI-driven Campaign Performance Digest helps marketers quickly grasp key insights.

LinkedIn Enhances Ad Targeting with New Predictive Audiences Feature

3 months ago

Linkedin Ads

LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.

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LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

3 months ago

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LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.

LinkedIn Launches Enhanced Data-Driven Attribution for Improved Marketing Insights

4 months ago

Linkedin Ads Attribution

LinkedIn has introduced an enhanced ad attribution process that combines rule-based and data-driven methods to improve marketing campaign performance and ROI. The new system integrates Multi-Touch Attribution and Marketing Mix Modeling, offering marketers better insights into the customer journey. Initial results indicate a significant increase in credit for upper and mid-funnel campaigns, with an estimated 5% lift in marketing-driven revenue.

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