Linkedin Ads News & Updates for January 2025

LinkedIn Ads Launches Campaign to Improve B2B Targeting and Reduce Ad Spend

3 days ago

LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.

LinkedIn Introduces Major Campaign Manager Updates to Boost Ad Performance

1 months ago

Linkedin Ads

inkedIn has announced updates to its Campaign Manager, introducing four new features to enhance advertising effectiveness. The Companies feature replaces the Company Engagement Report, offering improved engagement categorization, combined metrics analysis, advanced filtering options, and the ability to save reports as audience segments. New measurement tools include Data Driven Attribution for tracking customer journey touchpoints and a centralized dashboard for performance metrics.

LinkedIn Introduces Post Boosting for Lead Generation to Capture High-Quality Leads

2 months ago

Linkedin Ads

LinkedIn introduces post boosting for Lead Generation, enabling companies to turn content into ads and capture high-quality leads using first-party data. Available globally on mobile and desktop, users can boost posts by selecting them from their LinkedIn Page, setting budget and targeting options, completing the lead form, and launching the campaign. Goals include more impressions, engagement, or leads, with performance tracked in Campaign Manager.

DoubleVerify Expands Media Quality Measurement to LinkedIn's Premium Video Inventory

2 months ago

Linkedin Ads

DoubleVerify (DV) has expanded its media quality measurement to include LinkedIn’s premium video inventory, allowing advertisers to ensure their video ads are viewable and safe from invalid traffic (IVT). This collaboration enhances campaign effectiveness and provides advertisers with insights through DV Pinnacle, DV’s analytics platform. The move builds on their existing partnership, reinforcing LinkedIn’s commitment to safe advertising environments.

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

LinkedIn Ads Unveils Enhanced Company Engagement Reporting Feature

3 months ago

Linkedin Ads

LinkedIn has updated its advertising platform with a new tab for expanded company engagement reports, offering more granular insights and flexibility. Key features include universal campaign access, flexible filtering, extended time ranges, increased company visibility, and custom list creation. This enhances targeting, performance analysis, and account-based marketing. Located under the PLAN section, it improves LinkedIn's advertising toolkit.

LinkedIn Unveils Live Event Ads and Accelerate Campaigns for B2B Marketing

3 months ago

Linkedin Ads

LinkedIn announced new B2B advertising capabilities. Live Event Ads now include promoting members' posts, 30-second video previews, and regional targeting. Accelerate Campaigns add video/document ad formats and new objectives like brand awareness and engagement. Thought Leader Ads have higher click-through rates, and Accelerate campaigns lower cost per action. Features roll out globally this quarter.

LinkedIn Launches Guide to Advanced Revenue Attribution Report for Marketers

3 months ago

Linkedin Ads Attribution

LinkedIn's Revenue Attribution Report (RAR) helps marketers prove the value of their efforts by providing a comprehensive view of how marketing actions contribute to sales and conversions. By syncing CRM data with LinkedIn's Business Manager, RAR measures key metrics like revenue, pipeline, and ROAS. It offers insights beyond the last touchpoint, demonstrating the impact of LinkedIn marketing on sales success and guiding future strategies.

LinkedIn Marketing API Introduces CTV Campaigns and Frequency Cap Customization

5 months ago

Linkedin Ads

LinkedIn's August 2024 Marketing API update introduces CTV campaigns and frequency cap customization. CTV campaigns can be created in the US and Canada, requiring video format and LinkedIn Audience Network placement. Frequency cap customization allows setting campaign-level frequency between 3 to 30 within a 7-day window. Conversions API changes deprecate certain lead types, recommending 'QUALIFIED_LEAD' instead. Reporting changes update measurement for Video and Sponsored Messaging campaigns.

LinkedIn Expands Sponsored Newsletters with Thought Leader Ads for Creator-Brand Boosts

5 months ago

Linkedin Ads

LinkedIn is expanding sponsored newsletters, allowing Company Pages and creators to boost their content through paid media. Companies can now amplify newsletters from creators via Thought Leader Ads, similar to Meta Partnership Ads and TikTok Spark Ads. This update enhances creator-brand partnerships, ensuring content reaches the right audience. Sponsored newsletters can be promoted through Campaign Manager, increasing reach and engagement.

Linkedin Ads News

FAQs

What are the top Linkedin Ads updates I must know about in 2025?

What are the latest Linkedin Ads news this month?

What are the best Linkedin Ads tools that I should use?

What's the best source for Linkedin Ads news and updates?

Is there a Linkedin Ads newsletter I can subscribe to?