Linkedin Ads News & Updates for March 2025

LinkedIn Enhances Ad Targeting with New Predictive Audiences Feature

13 days ago

LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.

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LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

1 months ago

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LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.

LinkedIn Launches Enhanced Data-Driven Attribution for Improved Marketing Insights

2 months ago

Linkedin Ads Attribution

LinkedIn has introduced an enhanced ad attribution process that combines rule-based and data-driven methods to improve marketing campaign performance and ROI. The new system integrates Multi-Touch Attribution and Marketing Mix Modeling, offering marketers better insights into the customer journey. Initial results indicate a significant increase in credit for upper and mid-funnel campaigns, with an estimated 5% lift in marketing-driven revenue.

LinkedIn Ads Launches Campaign to Improve B2B Targeting and Reduce Ad Spend

2 months ago

Linkedin Ads

LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.

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LinkedIn Introduces Major Campaign Manager Updates to Boost Ad Performance

3 months ago

Linkedin Ads

inkedIn has announced updates to its Campaign Manager, introducing four new features to enhance advertising effectiveness. The Companies feature replaces the Company Engagement Report, offering improved engagement categorization, combined metrics analysis, advanced filtering options, and the ability to save reports as audience segments. New measurement tools include Data Driven Attribution for tracking customer journey touchpoints and a centralized dashboard for performance metrics.

LinkedIn Introduces Post Boosting for Lead Generation to Capture High-Quality Leads

4 months ago

Linkedin Ads

LinkedIn introduces post boosting for Lead Generation, enabling companies to turn content into ads and capture high-quality leads using first-party data. Available globally on mobile and desktop, users can boost posts by selecting them from their LinkedIn Page, setting budget and targeting options, completing the lead form, and launching the campaign. Goals include more impressions, engagement, or leads, with performance tracked in Campaign Manager.

DoubleVerify Expands Media Quality Measurement to LinkedIn's Premium Video Inventory

5 months ago

Linkedin Ads

DoubleVerify (DV) has expanded its media quality measurement to include LinkedIn’s premium video inventory, allowing advertisers to ensure their video ads are viewable and safe from invalid traffic (IVT). This collaboration enhances campaign effectiveness and provides advertisers with insights through DV Pinnacle, DV’s analytics platform. The move builds on their existing partnership, reinforcing LinkedIn’s commitment to safe advertising environments.

LinkedIn Ads Unveils Enhanced Company Engagement Reporting Feature

5 months ago

Linkedin Ads

LinkedIn has updated its advertising platform with a new tab for expanded company engagement reports, offering more granular insights and flexibility. Key features include universal campaign access, flexible filtering, extended time ranges, increased company visibility, and custom list creation. This enhances targeting, performance analysis, and account-based marketing. Located under the PLAN section, it improves LinkedIn's advertising toolkit.

LinkedIn Unveils Live Event Ads and Accelerate Campaigns for B2B Marketing

5 months ago

Linkedin Ads

LinkedIn announced new B2B advertising capabilities. Live Event Ads now include promoting members' posts, 30-second video previews, and regional targeting. Accelerate Campaigns add video/document ad formats and new objectives like brand awareness and engagement. Thought Leader Ads have higher click-through rates, and Accelerate campaigns lower cost per action. Features roll out globally this quarter.

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