Linkedin Ads News & Updates for December 2025

LinkedIn launches Reserved Ads and AI features to enhance ad personalization

10 days ago

LinkedIn launches new ad tools to boost brand awareness and engagement. Reserved Ads secure top feed placement for better visibility. Ad personalization customizes messages using profile data. AI Ad Variants create multiple ad versions from one input, easing content creation. Flexible Ad Creation, arriving in 2026, automates asset mixing to optimize performance. These features help marketers deliver scalable, personalized ads efficiently.

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LinkedIn Updates Ad Campaign Metrics for Improved Performance

2 months ago

Linkedin Ads

LinkedIn is updating ad campaign metrics next month by renaming elements in Campaign Manager. The term 'Campaign Group' will now be 'Campaign,' and 'Campaigns' will be 'Ad sets.' These changes aim to improve clarity and simplify workflows for new advertisers. While minor and not affecting functionality, they may confuse long-time users. It could be helpful to share this information with LinkedIn marketers.

LinkedIn Introduces Auto-Targeting and AI Drafting for Small Business Ads

2 months ago

Linkedin Ads

LinkedIn provides tools for small businesses to simplify ad campaigns and improve results without large teams. Auto-Targeting builds audiences from key inputs, Draft with AI creates multiple ads quickly, and Canva and Adobe Express integrations streamline creative production. Enhanced Recommendations offer data-driven optimization with easy A/B testing and 1-click application. A one-hour plan guides setup, creative, and optimization for faster campaigns.

LinkedIn Launches Thought Leader Event Ads to Sponsor User Posts for Events

4 months ago

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LinkedIn now allows brands to sponsor user posts linking to event pages through Thought Leader Event Ads, enhancing trust and authenticity in B2B marketing. These ads amplify expert voices tied to events, requiring member permission before promotion. Marketers can set up ads via Campaign Manager, monitor performance, and leverage trusted creators to build credibility and engagement. This feature is globally available.

LinkedIn launches First Impression Ads and expands CTV Ads to boost B2B video marketing

6 months ago

Linkedin Ads

LinkedIn launches First Impression Ads and expands CTV Ads to help B2B marketers grab attention and stand out. 91% of marketers worry about audience attention, and 66% fear losing to competitors without video. First Impression Ads reserve the first ad spot for impact. CTV Ads now include Paramount content and integrate with Innovid and Sprinklr for easier management. Adobe Express integration simplifies video ad creation for marketers.

LinkedIn Launches Company Attribution in Revenue Attribution Report to Boost B2B Ad Impact

7 months ago

Linkedin Ads

LinkedIn introduces Company Attribution in its Revenue Attribution Report to help B2B marketers track revenue impact at the company level using CRM data. This tool connects LinkedIn campaigns to revenue, showing how target companies move through the sales funnel. Paired with Companies Hub, it enables retargeting and smarter campaign strategies. It supports CRM integrations like HubSpot, Salesforce, and Microsoft Dynamics and is globally available.

LinkedIn Introduces BrandLink to Enhance Video Ad Options for Advertisers

7 months ago

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LinkedIn has launched BrandLink, enhancing video ad options for brands to connect with audiences through relevant content. Advertisers can align with top creators and publishers, leading to higher video completion and view rates. Brands can sponsor exclusive shows on various themes and run ads before creator content. This initiative aims to improve advertising ROI for B2B marketers, who view video as effective. BrandLink also offers multilingual content for targeting global audiences.

LinkedIn expands Wire video promotion to enhance B2B marketing with short-form content

8 months ago

Linkedin Ads

LinkedIn is expanding its Wire video promotion, allowing brands to place ads alongside premium publisher content. Short-form video is crucial in B2B marketing, with many marketers noting increased website traffic. This format meets audience demands for concise content, ideal for busy professionals. The Wire Program tests in-stream video ads with major publishers to enhance visibility. Future trends include collaboration between platforms and a shift to social media for content discovery.

MRC Accredits LinkedIn Video Ad Metrics for Enhanced Measurement Accuracy

8 months ago

Linkedin Ads

LinkedIn has received MRC accreditation for video ad metrics, including gross impressions, net impressions, gross clicks, and net clicks. This achievement coincides with a 36% year-over-year increase in video watch time, emphasizing the need for accurate metrics for B2B marketers. The accreditation covers ads on LinkedIn.com and its mobile app. Industry leaders commend LinkedIn's commitment to transparency and high standards, benefiting advertisers.

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