Linkedin Ads News & Updates for April 2025

LinkedIn expands Wire video promotion to enhance B2B marketing with short-form content

9 days ago

LinkedIn is expanding its Wire video promotion, allowing brands to place ads alongside premium publisher content. Short-form video is crucial in B2B marketing, with many marketers noting increased website traffic. This format meets audience demands for concise content, ideal for busy professionals. The Wire Program tests in-stream video ads with major publishers to enhance visibility. Future trends include collaboration between platforms and a shift to social media for content discovery.

MRC Accredits LinkedIn Video Ad Metrics for Enhanced Measurement Accuracy

9 days ago

Linkedin Ads

LinkedIn has received MRC accreditation for video ad metrics, including gross impressions, net impressions, gross clicks, and net clicks. This achievement coincides with a 36% year-over-year increase in video watch time, emphasizing the need for accurate metrics for B2B marketers. The accreditation covers ads on LinkedIn.com and its mobile app. Industry leaders commend LinkedIn's commitment to transparency and high standards, benefiting advertisers.

LinkedIn Campaign Manager Updates Introduce New Tools for Enhanced Marketing Performance

1 months ago

Linkedin Ads

LinkedIn has enhanced its Campaign Manager with updates aimed at improving marketing effectiveness. New features include a Media Planner for optimizing campaign setups, Ads Duplication for quicker scaling, and Dynamic UTMs for consistent tracking. The Marketing Overview provides a snapshot of performance, while Measurement Insights offers detailed analysis. An AI-driven Campaign Performance Digest helps marketers quickly grasp key insights.

LinkedIn Enhances Ad Targeting with New Predictive Audiences Feature

1 months ago

Linkedin Ads

LinkedIn's Predictive Audiences enhances ad targeting using AI to create audience profiles from your data and LinkedIn's data. It automates targeting, improving campaign efficiency and reducing cost-per-lead. Users can build Predictive Audiences in Campaign Manager by selecting data sources and audience characteristics. Early adopters reported better lead generation, with some seeing a 48% decrease in cost-per-lead. This feature is available globally.

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LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

2 months ago

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LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.

LinkedIn Launches Enhanced Data-Driven Attribution for Improved Marketing Insights

3 months ago

Linkedin Ads Attribution

LinkedIn has introduced an enhanced ad attribution process that combines rule-based and data-driven methods to improve marketing campaign performance and ROI. The new system integrates Multi-Touch Attribution and Marketing Mix Modeling, offering marketers better insights into the customer journey. Initial results indicate a significant increase in credit for upper and mid-funnel campaigns, with an estimated 5% lift in marketing-driven revenue.

LinkedIn Ads Launches Campaign to Improve B2B Targeting and Reduce Ad Spend

3 months ago

Linkedin Ads

LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.

LinkedIn Introduces Major Campaign Manager Updates to Boost Ad Performance

4 months ago

Linkedin Ads

inkedIn has announced updates to its Campaign Manager, introducing four new features to enhance advertising effectiveness. The Companies feature replaces the Company Engagement Report, offering improved engagement categorization, combined metrics analysis, advanced filtering options, and the ability to save reports as audience segments. New measurement tools include Data Driven Attribution for tracking customer journey touchpoints and a centralized dashboard for performance metrics.

LinkedIn Introduces Post Boosting for Lead Generation to Capture High-Quality Leads

5 months ago

Linkedin Ads

LinkedIn introduces post boosting for Lead Generation, enabling companies to turn content into ads and capture high-quality leads using first-party data. Available globally on mobile and desktop, users can boost posts by selecting them from their LinkedIn Page, setting budget and targeting options, completing the lead form, and launching the campaign. Goals include more impressions, engagement, or leads, with performance tracked in Campaign Manager.

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