DoubleVerify (DV) has expanded its media quality measurement services to include LinkedIn’s premium video inventory. This allows advertisers to ensure their LinkedIn video ads are viewable and free from invalid traffic (IVT), thereby enhancing campaign effectiveness.
Key Details
- Announcement: DV's independent media quality measurement now covers LinkedIn’s video ads.
- Benefits: Advertisers can validate the media quality of LinkedIn’s video ads, ensuring they are viewable and safe from IVT.
- Technology Leadership: Mark Zagorski, CEO of DV, emphasized that this move reinforces DV’s leadership in media quality measurement.
- Access to Data: Advertisers can use DV Pinnacle®, DV’s unified service and analytics reporting platform, to monitor and optimize LinkedIn ad campaigns.
- LinkedIn’s Perspective: Abhishek Shrivastava, VP of Product at LinkedIn, noted that this collaboration allows customers to confidently engage buyers through video ads, optimizing B2B campaigns on a trusted platform.
Background
- Previous Collaboration: In November 2022, DV expanded its pre-bid solutions to the LinkedIn Audience Network, introducing DV Authentic Brand Suitability and DV Custom Contextual solutions.
- Future Plans: DV plans to make this new offering available to all advertisers in the coming days.
DoubleVerify is a leading media effectiveness platform that uses AI to enhance ad transactions, ensuring transparency and fairness in the digital advertising ecosystem.
